Top Things to Get Clear First About Your New Website
Are you a new business owner and need a website?
Or maybe it’s been ages since you updated your site and it not longer accurately represents your business.
While you may be tempted to just get the job done, there are critical factors you need to take into consideration before you even think about creating a site.
In today’s Tea Time Tip: Marketing For Busy Entrepreneurs, I’m providing a 10-point checklist on what your next steps need to be BEFORE you hire a web developer or try and set up your own site—which I don’t recommend for a lot of reasons.
Watch to learn how to be crystal-clear on your:
- Business plan. Have you carefully considered your intentions and a reasonable ROI?
- Company name. Watch an interview I did with Andrei Mincov where we talk about trademarks and protecting your brand for a real-world example.
- Brand. What message are you sending to others? I covered this in a previous Tea Time Tips on defining your USP and niche.
- Visual identity. Are you giving the wrong impression?
- Strategy to get leads into your database to convert into sales.
- Must-have website features. From a search function to a shopping cart system, different entrepreneurs and small business owners need different things.
This video was recorded during a live Facebook broadcast on July 18, 2019.
Related resources:
Basic Marketing Plan for Entrepreneurs
How to Determine Your Unique Brand Positioning
3 Ways to Help Better Position Your Business for Market Success
Serve More People Using This Ideal Client Definition Guide
Tune in to our eVision Media Facebook page for more live Tea Time Tips and other business building strategies and inspiration!
To your business success,
Susan Friesen
P.S. For more tips on how to make your website get you the results you’re looking for, sign up for my free website guide plus weekly newsletter for entrepreneurs and small business owners today.
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
