How to Properly Define Your Business Niche Market
Are you having trouble making sales or getting new clients?
Are the ad, social media or email campaigns you’re creating tanking?
There’s a very good reason why that might be happening and it has nothing to do with the product or service your selling.
In a previous Tea Time Tip episode I talked about marketing plan basics. And the last show helped you determine your brand positioning.
In this episode, I dive deep into properly defining your ideal client:
- Why defining a niche market will get you more clients and sales
- How to begin your Ideal Client definition process and what subtle nuances you need to be aware of
- The different factors involved in defining your target market
- Specifics about the Psychographics an Demographics you need to research and fully understand
This video was recorded during a live Facebook broadcast on June 5, 2019.
Your marketing message will be clearer, you’ll attract your target market, your conversions will increase and your business will thrive!
Related resources:
Basic Marketing Plan for Entrepreneurs
How to Determine Your Unique Brand Positioning
3 Ways to Help Better Position Your Business for Market Success
How to Target Your Ideal Clients with Digital Newsletters
Tune in to our eVision Media Facebook page for more live Tea Time Tips and other business building strategies and inspiration!
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
