Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.
It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.
That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.
But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.
As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.
You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.
Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.
This is one small part of the content marketing machine we can create.
Creating a content marketing machine is a great way to get yourself visibleClick To TweetThe next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.
We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.
Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.
I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!
If you have any questions or comments please leave them in comments section below.
To your business success,
Susan Friesen
P.S. If you liked the article, you might want to subscribe to our newsletter. We publish tons of valuable content to help you learn more about marketing, and subscribing is the best way to ensure you don’t miss out. Additionally, if you’d like to learn more about creating a successful and profitable website, while avoiding costly mistakes, click here for our free report on the 6 Critical Steps to Creating a Successful and Profitable Website.
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
