This eTip is about using video on your website home page to help boost your list building efforts.
Sometimes I’ll see a business or entrepreneur’s website and their video on the home page is either amateurish looking or it’s too much of a commercial.
What you want is something that is personable, friendly and brings out your personality so that you draw people in and compel them to want to watch your video.
You want to make it 1-2 minutes long – nice and short, concise and to the point.
You also want to end it with a call to action to get people to sign up for your free giveaway. This really works well for list building.
Make your home page video short, concise and end with a call to action.Click To TweetStats show that people rarely buy right away when they visit a website so you want to give them a reason to get into your list so you can continue to build the “know, like and trust” relationship with them. By doing that is by getting them to sign up for your free giveaway.
The best way to do that is to share in your welcoming video why they should sign up for it and what kind of benefits they’ll get from it.
Make the video more about your free giveaway and less about you and get people into your list so that you can then nourish them and eventually convert them into clients.
Read further specifics about creating your home page video here.
I’d love to hear what you think – do you have a video on your website home page and if so, does it have the best call to action for list building purposes? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
