How to Conduct Advanced Competitor Research to Discover Your USP
Are you losing valuable business to your competitors?
Have you taken the time to dig deep into figuring out your USP?
Many businesses haven’t taken the time to do their competitive research or define their USP (Unique Selling Proposition). Have you?
On today’s Tea Time Tip: Marketing For Busy Entrepreneurs, I’ll be focusing on another area of the marketing plan I shared a while ago.
Today we’re going to dive even deeper into that competitive analysis so you’ll be absolutely clear on your USP, and on other things like generating great marketing ideas and finding out what’s working in your industry.
We talk about doing a competitive analysis to:
- Find out what’s working for businesses like yours
- Discover where competitors are running their ads and campaigns
- Determine if there’s an area that your competitors are neglecting to scoop traffic from them
This video was recorded during a live Facebook broadcast on June 12, 2019.
Are you losing valuable business to your competitors? Have you taken the time to dig deep into figuring out your USP? One reason why you're losing business to your competitors is that you haven't clearly defined your USP - your Unique Selling Proposition. In this Tea Time Tip Show: Marketing For Busy Entrepreneurs marketing plan series, I gave you the basics of what you should do for your marketing plan and then covered your brand positioning which covered identifying your USP Now we're going to dive even deeper into that competitive analysis that will greatly help you be absolutely clear on your USP plus other things like generating great marketing ideas and finding out what's working in your industry. Watch to get the scoop on how to differentiate yourself so you become the obvious choice to do business with! Posted by eVision Media on Wednesday, June 19, 2019
Your business can benefit greatly from the answers to these questions BUT you have to do the research first! I show you how, with data that are at your fingertips.
Related resources:
Basic Marketing Plan for Entrepreneurs
How to Determine Your Unique Brand Positioning
3 Ways to Help Better Position Your Business for Market Success
Serve More People Using This Ideal Client Definition Guide
Tune in to our eVision Media Facebook page for more live Tea Time Tips and other business building strategies and inspiration!
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
