Hint: It’s More Than Just a Logo

Are you struggling to get qualified leads for your business?

If you’re nodding, you’re not alone.

It’s a problem that many small business owners face.

And this is especially true in the service industry – whether you’re running a wellness practice, a med-spa, or a holistic health business.

Here’s the deal: In a crowded field, it’s easy to blend in, but blending in won’t fill your calendar or grow your bank account.

So what’s the secret to standing out and attracting the right customers?

Spoiler Alert: It’s Not Your Logo

Yep, you heard right. Your brand isn’t just your logo!

I know, I know – logos are fun. Choosing colours, fonts, and that perfect icon to represent your business can feel like picking out a new wardrobe.

But if you think a logo alone is going to get you noticed, I’ve got news for you.

I recently listened to Seth Godin’s audiobook, This Is Marketing.

He made a great point when he explained that companies spend way too much time on their logos.

At first, I was aghast at this and almost put the book down, thinking Seth doesn’t know what he’s talking about!

But you know what? I thought about it and he’s right…almost.

Here’s the thing. The real magic isn’t the logo itself; it’s everything leading up to it. It’s the process – the research, the strategy, the aha moments – that get you to the point of even thinking about a logo.

That’s where the gold is.

But do you really need this kind of brand blueprint?

Yes! Think of a brand blueprint as your business’ DNA. It’s the behind-the-scenes map that guides everything you do.

Without it, you’re just guessing – trying one marketing strategy after another and hoping something sticks.

With a brand blueprint, though, you know exactly whom you’re talking to, what they care about, and why they should care about you.

It’s a plan for connecting with people who will not only pay attention but also trust you and stick around.

And as you become the go-to expert in your field, instead of scrambling to get customers, they’ll start finding you.

So, what’s in a brand blueprint, you ask?

I can tell you that developing a brand blueprint takes more than just picking out a catchy name.

When I work with clients, we start by digging deep, and I mean really deep.

We’re talking research, analysis, and probably a few coffee-fueled brainstorm sessions.

We look at what makes you unique. We dive into the world of your ideal customers. And we explore what they value most and what will make them say, “Yes! That’s the business I trust.”

It’s a process that goes way beyond what you look like on the surface. And when we’re done, we’ve created a roadmap – a guide that makes every decision, from your website to your customer service, clear and aligned with who you truly are.

This is truly one of the best kept secrets for growing a small business!

When you have a brand blueprint, you have clarity, and you have consistency.

Every single part of your business is now working together to create trust, build loyalty, and grow.

This isn’t just something that’s nice to have. It’s essential.

Because when people see that you’re consistent, they see that you’re trustworthy.

And trust? That’s the magic ingredient that turns leads into loyal, paying customers.

Don’t have a brand blueprint? No worries – I’ve got you covered!

Grab my free Market Magnet Checklist: A Small Business Blueprint to Stand Out and Drive Qualified Leads & Sales, and start building your small business blueprint today!

This isn’t your typical checklist. It’s a step-by-step guide to help you learn how to build a solid foundation for your brand – one that draws in the right customers and keeps them coming back.

Download this free resource here.

With a brand blueprint, you’ll stop wondering why your marketing isn’t sticking.

So, are you ready to stand out and thrive?

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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