What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not only about creating a web presence.
It’s crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:
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You want to offer a good user experience
Broken links, 404 pages, half-baked landing pages, slow loading times…your visitors will go elsewhere if they don’t find what they’re looking for fast. The last thing you want for your business is for customers to experience frustration.
Also, you’re not going to build trust among buyers if you don’t offer a good user experience – who’s going to want to enter their credit card or contact information when your online presence looks neglected?
Your website is the face of your business, so invest the time and energy into keeping it current. Monitor for glitches and focus on adding fresh content like blogs, articles, events and testimonials as often as possible to provide a good user experience and reap the SEO benefits.
Read our Related blog: Top 13 Ways Landing Pages Can Build Your Business
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It’s the key to security and safety
You’re not only responsible for protecting your own data, but you’re also responsible for your visitors’ information. Security requirements are always changing, and nobody is safe – even big brands are targets for cyber attacks and data breaches.
In late 2016, Uber announced the personal information of 57 million Uber users and 600,000 drivers had been exposed by cyber thieves. To make matters worse, the company tried to hide the breach rather than report it.
In November 2018, Marriott International came forward with info that cyber criminals had stolen the data of approximately 500 million customers.
Since hackers get smarter all the time, you need a program you can trust to keep your online assets safe. eVision Media has you covered with an affordable monthly plan.
Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption and huge costs of a hacked site, lost data and destroyed Google rankings.
The Security & Maintenance Plan includes:
- Continuous state-of-the-art monitoring and “next-generation application firewall” protection against spam, malware and other malicious attempts
- Ongoing automatic backups of your site in case it ever needs to be restored
- Site checks for broken images and links so it runs smooth and fast
- Regular updates of your WordPress site and plugins for optimal performance and security
- And much more…
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A secure backup is a lifesaver
A backup is a saved copy of your site, whether it’s from a day ago or a month ago. Backups are stored in files or in the cloud and can be restored if needed.
If you don’t have a backup and your website is hacked and wiped, you’d need to start over from scratch. You wouldn’t want all your hard work to disappear, would you?
A big part of your website maintenance plan is using reliable tools to keep your information safe.
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Software updates won’t wait
Software is ever-changing, whether it’s plugins and themes that need updating or security programs.
Your site isn’t going to run smoothly and will also be vulnerable to hackers if you don’t stay on top of software updates. The more often you update, the less likely you are to have problems.
Keeping your software updated also ensures your site loads quickly when visitors arrive; speed has an impact on SEO.
Don’t miss vital leads or sales by neglecting content, security, backup and regular software updates.
Remember: the cost of repairing online issues will be greater than the affordable maintenance costs you pay now!
eVision Media invests a lot of time and energy into clients’ success and we are eager to offer ongoing support as needed – we don’t abandon you once your site is built! Our maintenance rate is very reasonable, and we only charge in 10-minute increments, so it’s very economical to have us do the updates so you can focus on building your business. Learn more here.
To your business success,
Susan Friesen
P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you’ll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca
Is Your Website Safe and Secure?
Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption, and huge costs of a hacked site, lost data, and destroyed Google rankings.
Every website is vulnerable, which is why we're offering you a Security & Maintenance Plan at an amazing discount.
While no plan can guarantee you'll never be hacked, this cutting-edge program comes close. The Security & Maintenance Plan includes:
- Continuous state-of-the-art monitoring and "next-generation application firewall" protection against spam, malware, and other malicious attempts
- Ongoing automatic backups of your site in case it ever needs to be restored
- Site checks for broken images and links so it runs quickly and smoothly
- Regular updates of your WordPress site and plugins for optimal performance and security
- And much more...
While many security and maintenance plans are between $150 to $300 or more per month, we're able to offer you the affordable price of only:
$97 per month, if prepaid every 12 months
$107 per month, if prepaid every 6 months
This is something all website owners should invest in. Not only does it provide your business assets with a layer of protection against numerous attacks, but it also gives you peace of mind knowing if anything should go wrong, your site can be brought back online quickly with minimal hassle.
Send an email or give us a call at 604-855-4643 and let's talk about how investing in this low-cost plan can save you a huge amount of grief and expense in the future.
Contact Us Now
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
