I don’t know about you, but I have struggled for years with giving my clients too much.
Too much information – too much time without charging what my time is worth – and sometimes even giving my time away when people want to “pick my brain” and get free advice.
But let’s take a look at this from a client’s perspective.
If they went to the local mechanic to have them check out the funny noise under their hood, they’d expect to pay for the service. It wouldn’t even occur to them to ask them to perform the work for free.
It shouldn’t be any different for you – the service you provide is valuable to them and they expect to pay for it.
And I don’t mean every single second of your time, but you have to set healthy boundaries for them to respect or they will either abuse your time or they will go find someone else to work for and pay them.
Amazing and confusing, I know.
I have found that when I offered programs where they can bring a guest for free, 95% of the time the guest didn’t participate. I believe that is because they figured that if it was free, it wasn’t really worth their time.
And yes, you really can get too much of a good thing!
For instance, I remember my first webinar and how excited I was to have so many people sign up and actually attend the webinar. Fast forward 60 minutes and all I heard was silence when it came time for them to leap for my offer.
Out of 48 people who attended the webinar, only one bought my program and I was crushed. I had put so much work into creating the webinar and was confused by the result.
Looking back, I realized I gave them so much information that they were overwhelmed. I’ve since learned that a confused mind doesn’t know what to do so it does nothing at all.
So, for all of the entrepreneurs reading this, take a step back and if you aren’t getting the results you want then it might be because you are giving too much.
In my opinion it is best to go deep on one or two major topics that are of interest to your clients and then prepare another program to go deep on the next topic.
This will keep your clients feeling thankful for what you provide and anxiously awaiting what you have for them next.
About the Author, Katherine Hartvickson
Katherine Hartvickson is the founder of Quantum Ascendance HR Consulting. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.
What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.
