Tea Time Tips: Marketing For Busy Entrepreneurs
Wondering what content marketing is or something you should be doing for your business? What do you wish someone could explain in plain English to you about content marketing? I’m here for you!
Watch this episode of Tea Time Tips: Marketing For Busy Entrepreneurs recorded from my live Facebook show.
In this video that was recorded during a live Facebook broadcast, I cover questions you might be wondering about in relation to content marketing.
Types of Content
There are several types of content that can be used in content marketing:
- Plain text
- Videos
- Audios
- Slideshows
- Images
Content is anything that can be created and distributed so your ideal target market will consume it. Be mindful to create content that your ideal target market will want to consume so you can build the know, like and trust factor with them.
How Content Marketing Works
Taking an example of this video, there are several ways you can use it to create more content from it and distribute it:
- Post the video to YouTube
- Embed the YouTube video into a blog post (like this one)
- Add an article to go with the video (like what you’re reading now)
- Distribute the blog post to social media (try it out – share this blog post to your social media followers!)
- Distribute the article to article repositories and guest blogs
- Create an audio Podcast and submit it to iTunes
- Create a slideshow and distribute it that way
It’s important to create an article to go along with your video for SEO reasons. You want the search engines to find your valuable content.
Where to Distribute Your Content
As described above in taking that one piece of content (a video), you can distribute it to several other places.
Submitting to article repositories is a great place to expand your brand reach with your content. Here are a few suggestions to get you started:
- Self Growth
- Ezine
- Live Journal
- YouInc
- Amazines
- Businesstocommunity.com
Keep in mind each of these platforms have their own rules to follow when submitting to them such as allowing hyperlinks, images and promotions in the piece.
How to learn more
It’s worth mentioning that we have a lot of training modules available in my monthly social media program called AMPLiFY! Business Academy. It’s a monthly membership program that includes training videos that are added to the training library each month.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
