MARKETING STRATEGIES
Why AI Alone Won’t Save Your Marketing
Why a Personal Touch Still Rules in the Age of Automation If you’re like most business owners I talk to,
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Tag: brand positioning
SOCIAL MEDIA MARKETING
6 Social Media Management Tools to Help You Save Time and Simplify Your Marketing
Social media marketing can be extremely time-consuming, especially when you’re juggling multiple accounts on various platforms. From scheduling posts to
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MARKETING STRATEGIES
9 Holiday Branding Tips to Help You Boost Your Brand Positioning for the Holidays
Without a doubt, the holiday season is the busiest time of year for business. But did you know that it
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MARKETING STRATEGIES
Business Vertigo: Why Ignoring the Warning Signs Could Lead to Disaster
Three Powerful Steps to Refocus, Realign, and Reposition Your Business for Success I knew something was wrong the moment I
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BRAND DESIGN
Positioning Your Personal Brand Podcast Interview
I recently had the pleasure of being a guest on the Attract and Stand Out Podcast, hosted by speaker, personal
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MARKETING STRATEGIES
The Critical Link Between Your Website and Your Market Position
Why Your Website Says More About Your Business Than You Think I’ve had the pleasure of speaking with a handful
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BRAND DESIGN
The Power Of Brand Consistency Podcast Interview
I was recently a guest on the Take the Leap podcast, with host Colleen Biggs, where we discussed the power
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MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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MARKETING STRATEGIES
Re-evaluating ‘Know, Like, and Trust’ in Marketing to Avoid a Crisis of Repetition
Is it Still Relevant or Outdated? The other day I was in Abbotsford recording a quick promo blurb for an
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MARKETING STRATEGIES
The Perils of Hesitancy
When I was 7 or 8 my Mom signed me up for Brownies (the younger group of the Girl Scout
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