MARKETING STRATEGIES
How to Use Client Testimonials to Build Trust and Attract More of the Right Customers
Client testimonials are one of the most trusted forms of marketing, but unfortunately, they’re also one of the most underutilized.
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Tag: brand positioning
MARKETING STRATEGIES
How to Create Messaging That Matches Your Brand Positioning
If you want your brand to stand out, then clear, compelling messaging is your secret weapon. But as I’ve seen
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The Marketing Advice That Backfires for Small Businesses
Why Templated Tactics Fail, and What to Do Instead Have you ever followed a “sure-fire marketing tactic” that completely flopped?
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MARKETING STRATEGIES
Why Your Marketing Isn’t Working, And What to Fix First
I’m sure you’ve put countless hours and substantial resources into your marketing efforts. By this point, you may have already
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MARKETING STRATEGIES
How to Attract Better Clients (Without Working Harder)
I assume at this point, you’ve already done the work. You’ve built your website. You’ve refined your services. You’ve shown
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MARKETING STRATEGIES
Why Small Businesses Struggle to Get Customers (And How to Fix That)
If you’re a small business owner, you’ve probably felt the frustration of putting tremendous effort into your marketing, only to
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MARKETING STRATEGIES
9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning
You’ve heard the buzz – AI marketing is revolutionizing how businesses connect with clients. But even though AI offers powerful
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MARKETING STRATEGIES
11 Smart Strategies for Marketing During Tough Times
I can vividly recall one Christmas Eve, over 20 years ago, when Daniel and I were neck-deep in debt, living
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MARKETING STRATEGIES
Small Business Marketing Gets Easier When You Know What to Ignore
Brand clarity helps you choose what to focus on Last summer, Daniel and I attended the PNE in Vancouver. Amid
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WEBSITE DESIGN & DEVELOPMENT
How to Keep Visitors on Your Website Longer
Every business owner wants their website to attract visitors – but it’s even more important to ensure you can keep
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