BRAND DESIGN
The Power Of Brand Consistency Podcast Interview
I was recently a guest on the Take the Leap podcast, with host Colleen Biggs, where we discussed the power
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Tag: brand positioning
MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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MARKETING STRATEGIES
Re-evaluating ‘Know, Like, and Trust’ in Marketing to Avoid a Crisis of Repetition
Is it Still Relevant or Outdated? The other day I was in Abbotsford recording a quick promo blurb for an
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MARKETING STRATEGIES
The Perils of Hesitancy
When I was 7 or 8 my Mom signed me up for Brownies (the younger group of the Girl Scout
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MARKETING STRATEGIES
How to Build a Positive Brand Image, One Customer Interaction at a Time
I was given the middle finger. Well, not literally, but figurately. I think anyway. Daniel and I wanted to put
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BRAND MARKETING
From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I
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BRAND MARKETING
Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement
If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of
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BRAND MARKETING
How to Ensure Your Brand Thrives in Today’s Trust Economy
If you want to foster any kind of fruitful relationship, you’ve got to have trust. This simple fact remains true
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BRAND MARKETING
The Key To Smart Branding
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their
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BRAND MARKETING
Choosing The Right Photos For Your Website & Online Brand
How smart companies use images to boost their online presence You might think for an agency that does so much
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