Why SEO is Just One Part of Your Business Success Equation

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Why SEO is Just One Part of Your Business Success Equation

Why SEO is Just One Part of the Equation for Business Success

When you log in to your Google Analytics account, do you let out a sigh of disappointment?

I mean your site is SEO optimized.  You send hourly Tweets. You just added new graphics to your site.

What gives?

As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It’s about being a true resource.

The secret to getting steady traffic to your website is not just about SEOClick To Tweet

Here’s some ways to be so compelling visitors keep coming back to your website for more:

Be A Wealth of Information

While having a top-ranking for a keyword phrase may get someone to visit your website once, getting them to come back requires making your website “sticky”.

Offer something so amazing they can’t resist coming back for more such as:

  • Write blog posts on pressing issues that your customers really need to know about
  • Share original insights and tools no one else has in white papers, survey results, and checklists etc
  • Position yourself as the go-to person for help and answers. Be helpful and available in social media groups, forums, and other online mediums to answer questions
  • Host webinars and teleseminars with strategies that help people get results. They will respect your expertise and generosity.

Team Up with Big League Players

Your followers will be thrilled to get inside access to leading authorities in your field you can provide elite access to.

For example: having a Facebook Live Show with a world-renowned expert in an area your target market would be very interested in will make your followers thrilled at the great benefits they have in being associated with you.

Stay Relevant

When you are too scattered, it confuses people.

For example if you are a work-at-home expert and suddenly are offering a teleseminar on “potty training your toddler” it’s not a match and may turn off some of your audience.

While your audience may be parents, they came to you for your home business tips, not parenting information.  So it’s important to stay on topic and establish yourself as an expert in that one area.

Give Back

More consumers are looking to associate with businesses who not only serve their immediate needs, but also help serve the world.

Consumers are looking to associate with businesses who help serve the world.Click To Tweet

Tell the world about the charitable causes that you support.  If you are serving in a soup kitchen, share the news and invite your followers to join you.

Give them reasons to love who you are and not just what you do.

Share the best of who you are. 

Serve your customers.  Be a generous resource.

It’s not just what you sell, but how you make your customers feel that makes the difference.

Show them you care about not only making their lives easier, but also doing the right thing in service to the world.  Be good to do good.

What are you doing to make customers come back a second time to your website?

To your business success,
Susan Friesen

P.S. If you liked the article, you might want to subscribe to our newsletter. We publish tons of valuable content to help you learn more about marketing, and subscribing is the best way to ensure you don’t miss out. Additionally, if you’d like to learn more about building a search engine optimized website, click here for our free website guide.

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Talk to an Expert Today

Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide
Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.


Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".

What Clients Say

Our longstanding partnership with you and your incredible team has allowed our not-for-profit society to meet and exceed our communication goals for the waterbucket.ca website.

Your team not only continually brought new ideas and inspiration but pushed us when we needed to be pushed. As a result, our waterbucket.ca website has a more contemporary look and feel and is now a portal to the content-rich sections. Users can now enjoy a faster, easier and mobile friendly experience to conduct their research and become more informed with the valuable resources our society provides.

We are just so impressed with the service quality and working strategy of your team and for delivering exceptional solutions.

For anyone looking for a company that will understand your needs, design and develop an incredible website, as well as ensure seamless communication for managing challenges and deliver solutions, we highly recommend eVision Media.

Mike Tanner

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