Is your website marketing message not converting visitors into leads and sales?
You have the ability to guide customers into a lead or sale—or scare them away—using your marketing messages. That includes your website copy, your videos, your social media posts and even your logo and brand colours.
In my last Tea Time Tip: Marketing For Busy Entrepreneurs, I talked about the critical factors you need to consider when redesigning your new, professional website. One of those factors was ensuring you were crystal-clear on your marketing message, including the CTA (call to action).
If you haven’t been using calls to action in your website, or you’re not quite sure what they are, then stick around! This info is essential for the success of your website conversions.
Great CTAs can drastically improve your leads and conversions; they’re the final step a customer has to take to buy whatever it is you’re offering.
Watch to learn the answers to these questions:
- What is a CTA and why is it so important?
- How can calls to action be used?
- Where are CTAs used?
- How can I create a killer CTA?
- How can I test and tweak for the best results?
This video was recorded during a live Facebook broadcast on September 11, 2019.
There’s a lot involved in setting up sales pages and the right CTA is just a small, yet big part, of them. If you need professional help, contact us to see how we can help improve your sales and lead conversions!
Related resources:
Critical Factors for Website Redesign
Ultimate Guide to Improving Your Website’s Profitability
“All Under One Roof” Web Development & Online Marketing Services
Tune in to our eVision Media Facebook page for more live Tea Time Tips and other business building strategies and inspiration!
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
