How to Face Your Fears and Get More Business Leads
Tales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a bike. I remember […]
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Keep Going Fellow Entrepreneur, You Got This!
Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year […]
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Brand Marketing During Coronavirus: What You Need to Know
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should […]
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The Difference Between a Business Coach, a Mentor & a Consultant
Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one common denominator: They didn’t do it […]
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Where Social Media is Headed in 2020
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving […]
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The 4Cs: Your Formula for Entrepreneurial Success
Is your business not what you expected or dreamed of (in a bad way)? Are you struggling with getting where you need and want to be? Are you simply going through the motions of what other people are telling you to do, but it’s not getting you anywhere? In this episode of Your Business Edge […]
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How to Calculate Twitter ROI
Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 […]
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How to Determine Your Unique Brand Positioning
6 Steps to Strengthening Your Business Brand Perception If you want to succeed as an entrepreneur, you need to truly understand what sets you apart from your competitors and know what your USP is. Do you? In my last Tea Time Tip episode I talked about marketing plan basics, and one point was the importance […]
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Does Personal Branding Make or Break a Business?
What do you think? Will personal branding make or break your business? In this episode of our Business Edge – AMPLiFY! Small Business Marketing Strategies we’re talking about how personal branding directly or indirectly affects your business. Recently I attended a business event where some of the attendees looked… disheveled (I go into more detail […]
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How to Get More Engagement on Your Facebook Page
Wondering how to get more engagement on your Facebook page? Check out this live broadcast of Tea Time Tips: Marketing For Busy Entrepreneurs where I answered this question in detail. Welcome to the first Tea Time Tips: Marketing for Busy Entrepreneurs! In this video I cover ways to get more engagement on your Facebook page […]
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What Clients Say
Susan started from day one explaining where we were going, how we were going to get there and was very direct and honest if something I was suggesting might deter us. She spent the time to really understand what I wanted and where my audience is and proceeded to help me move there with dedication, professionalism and real skill. Honestly, I’ve got some real clarity on what’s next and I attribute that to Susan being the necessary set of extra eyes that could see things I could not.
The whole team is great…couldn’t have done it without them.
Marc W. Schwartz

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