How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024
In this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless times, and while there used to be a bit of a debate about whether or not it was worth it to write blogs, that argument has been over for quite some time. To be fair, […]
How the Right Brand Positioning Helped a Card Collector Create the Business He’s Always Wanted
A Case Study on Jackpot Sports Cards Since eVision Media was founded over 20 years ago, we’ve worked with hundreds of clients across a vast array of industries, including everything from counsellors, consultants, and coaches to lawyers, interior designers, authors, and more. And after working with so many different kinds of clients to help define […]
From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business. But in reality, brand positioning relates to every single aspect of your business, not least when it comes to sales. The truth is, everything from your logo and advertising to your social media presence, content […]
The Power of Narrative: How Building a Brand Story Can Help You Create an Emotional Connection With Your Audience
Back in 2017, a book was published that really shook up the marketing industry. It’s called Building a StoryBrand, and it was written by author, public speaker, and owner of the StoryBrand marketing company, Donald Miller. As of 2020, Building a StoryBrand had sold more than half a million copies, and there’s good reason for […]
How Brand Positioning Transformed a Counselling Business into a Market Leader
Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a […]
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How Cross-Selling Boosts eCommerce Sales
When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning their carts, mere seconds before they go through the […]
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Why Creating Brand Values Is Vital to the Success of Your Business
When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected […]
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How to Choose a Developer for Your Small Business Website
I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous […]
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How Building Your Personal Brand Can Help You Escape from the Corporate World
Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from Catalyst and CNBC published last year, half […]
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These Two Methods Can Help You Get More Traffic to Your Website
In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But […]
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What Clients Say
I can’t say enough good things about Susan and her team of dedicated professionals. Before hiring eVision Media, I had used another person to create my website, Facebook page, logo, etc. And guess what? No clients.
And wow – I went from the minors to the major league instantly after hiring eVision Media. Susan spent the time to get to know me, what my business delivers, who my ideal clients were (and she helped me figure that one out too), and then worked through an iterative process to create my logo, business cards, website and marketing materials.
She completely leads my program launches and can usually speak in my voice the way I could only dream of. I highly recommend her services – she jumps through hoops and has never disappointed me or my team!
Katherine Hartvickson
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