How to Keep People on Your Website Longer
7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So…do your website visitors like what they see when they land on your site, or are they leaving after a few seconds? Are […]
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Selling on an eCommerce Site vs. A Social Media Marketplace
The Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for […]
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5 Steps to Help You Build an eCommerce Store
Your Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. […]
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How to Make Your Website a Star
Your best marketing tool, by far, is your website. It should be visited and adored by your audience! To reach this celebrity status, it needs to be the central focus of all of your marketing efforts. You want to be where prospects come to learn about you, to decide if they can trust you and […]
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How to Convert Newsletter Signups Into Customers Without Feeling Sleezy
Frustrated by not having enough clients? People buy from people they trust and the best way to build the know, like and trust factor with prospective clients is to reach out to them on a consistent basis. And the best way to do that is by sending out a newsletter. Hands down, email marketing and […]
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Selling on Social Media Without Driving People Away
5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group. However, people can be resistant to selling on these […]
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Your 2019 Business Guide to Instagram Stories, Posts & Live Videos
The Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build engagement. Instagram […]
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7 Easy Ways to Increase Online Sales
How to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your brand—to see what’s missing and to […]
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5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website […]
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How to Grow Your Speaking Business with Reddit
Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss […]
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