BRAND MARKETING
The Time We Think We Have My dad had lots of plans. Nothing too wild or unrealistic, just things like
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MARKETING STRATEGIES
I’m sure you’ve put countless hours and substantial resources into your marketing efforts. By this point, you may have already
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MARKETING STRATEGIES
I assume at this point, you’ve already done the work. You’ve built your website. You’ve refined your services. You’ve shown
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MARKETING STRATEGIES
What Happens When Your Brand Sends the Wrong Message Years ago, Daniel and I were driving through town when we
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MARKETING STRATEGIES
Does this sound familiar? You’re scrolling through LinkedIn or browsing your inbox, and a competitor announces yet another promotion, offering
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MARKETING STRATEGIES
If you’re a small business owner, you’ve probably felt the frustration of putting tremendous effort into your marketing, only to
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MARKETING STRATEGIES
Our Brain Cells Are Slowly Dying. That’s what someone said to me recently during a conversation about AI and business
[...]Read More... from Is AI Making Us Smarter or Slower? The Truth Small Business Owners Need to Know
MARKETING STRATEGIES
You’ve heard the buzz – AI marketing is revolutionizing how businesses connect with clients. But even though AI offers powerful
[...]Read More... from 9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning
MARKETING STRATEGIES
I can vividly recall one Christmas Eve, over 20 years ago, when Daniel and I were neck-deep in debt, living
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MARKETING STRATEGIES
Brand clarity helps you choose what to focus on Last summer, Daniel and I attended the PNE in Vancouver. Amid
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Working with Susan over the past six months has been such a gift.
I’ve learned so much, and I still catch myself hearing her voice in my head reminding me of her advice.
Her consulting support helped both me and Helene with clear guidance, practical ideas, and thoughtful direction.
We’re truly grateful.
Inna Shekhtman
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