Tackling logo design and website development on your own may seem like a cost effective solution to getting started with your business, but in the long run, you are trudging through mud trying to get to the finish line.
If you want to avoid making a costly mistake that’s difficult – or oftentimes impossible – to correct, save yourself the trouble of disappointment and grasp the importance of this message:
Your logo is your bat symbol!
It’s the first point of contact you will have with potential customers and it’s your best tool to make a good first impression.
You may spend hours creating a visually appealing design that gives you a sense of creative pride. Chances are, it really will be a good design if you spend enough time on it.
But let’s be real – the disconnect that oftentimes occurs is when your logo fails to be a proper representation of your business. It needs to visually resonate with your target audience and become symbolic of an emotion you want your business to be synonymous with.
Here are the main elements of a logo that require your due diligence:
The Font:
The font you choose should accurately represent the personality of your brand.
Serif fonts portray sophistication and conservative values.
Sans-serif fonts scream modernity and innovation.
The Colour:
Colour psychology is used universally in all branding, marketing, and advertising.
Warm colours produce feelings of hunger and desire, while cool colours signal class and refinement.
Vibrant colours appeal to youth, while muted colours might be a better choice for a different demographic.
The Shape:
The shapes you use in your logo will act as the physical symbols for your brand.
Like the McDonald’s arches represent a “dependable taste,” your logo should instill a feeling or thought that is consistent with the voice of your business.
The bottom line is: your logo design can make or break your business.
Business branding experts agree that the most important investment any entrepreneur can make is creating a logo that artfully balances these elements.
I can help you with that.
My team specializes in logo design and developing a symbolic foundation for your business. These are professional graphic designers who have cracked the code of effective logo design and are in the business of getting it done right the first time.
It’s a no-brainer. Contact us today and let’s chat about how we can make your business stand out.
If you have any questions about logo design or anything at all, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
