The ABC’s of Business Basics Series: Tips for Your Company’s Mission to Mars
According to Google, “In theory, the closest that Earth and Mars would approach each other would be when Mars is at its closest point to the sun (perihelion) and Earth is at its farthest (aphelion). This would put the planets only 33.9 million miles (54.6 million kilometers) apart. However, this has never happened in recorded history.”
Wow! Think about it… 54.6 million kilometers. It is a number many human beings can’t relate to or believe would be possible to travel to. However, this doesn’t stop space scientists. They don’t focus on how far away the planet is, they just want to get that spaceship to Mars.
In my practice as a Business Advisor, I see too many owners who play it safe. They set low sales targets, retain a minimum number of employees, or advertise only to existing markets because they don’t want more customers than they can handle or to get too busy.
Yet big dreams can actually propel you into the life and business you want. Let’s look at a business owner I know who had a big dream…Walt Disney. He “saw” Disneyland in his head. He knew where his company was headed, and held the dream through the naysayers and the banks. Imagine how proud he was when his dream became a reality.
Do you have a dream large and exciting enough for your business? If not, then perhaps it’s time to create one. Just like the Mission to Mars, it may feel so big or far away that it doesn’t feel realistic. It may scare you or it may seem impossible to accomplish. Create one anyway.
Not sure how to dream big in your business?
Here’s three tips to help out:
Tip #1: Don’t get hung up on the “how,” just the “what.” Do you want a 2nd location? How about an international presence or double the revenues? Identify your “Mars” first.
Tip #2: Own it. Is this really what you want? As the owner, and just like Disney, you need to really believe this is what you want and where you are taking the company.
Tip #3: Share your dream “Mission” with everyone. The “dream team” will help make it happen!
Dreams give us the incentive to get out of bed everyday, fill us with renewed purpose, energy and effort, and ignite the spirit of human achievement.
Go for it!