Employee Retention: Why They Leave You… and What it Costs

Small Business Marketing Blog

Employee Retention: Why They Leave You… and What it Costs

Employee Retention: Why They Leave You… and What it Costs

I had a client who thought they had a “people issue”.

The effect of this people issue was a decrease in the profit margins although their sales were increasing each month.

By taking a diagnostic account of the cultural health of the company, I discovered some pretty alarming statistics. The rate of turnover for the company was over 50% per year. That was about 15% more than was usual for their industry.

Employee turnover costs can be staggering.

Employee turnover costs are staggeringMy estimate, which was supported by SHRM, the Society for Human Resource Management, is that it costs over $5,500 to replace one minimum wage employee earning $12.65 per hour (BC’s Minimum wage) when all costs of recruiting, interviewing, hiring, training, reduced productivity, etc., are considered.

The same SHRM report estimated that replacement costs amount to 30-50% of the annual salary of entry-level employees, 150% of middle level employees, and up to 400% for specialized, high-level employees.

How’s that for a bottom line shocker?

Retaining employees is an essential part of both workforce optimization and business productivity.

Employee turnover generally causes disruption, expense, and recruitment costs, so it is an imperative for most companies to increase retention rates and grow their employment brand and reputation.

So Why Do Employees Leave?

In my next few articles, I will cover a series of reasons for poor employee retention that will surely affect your business and your employees’ trust in you.

Today, let’s cover why they want to leave in the first place:

They Don’t Feel Valued

Only 1 in 5 Employees Feel Fairly Paid

43%
of employers say their employees
are paid fairly
64%
of workers are paid the market rate
21%
of workers think
they are paid fairly
35%
of overpaid workers think
they are underpaid
Based on a survey by PayScale.com

Signs your employees don’t feel valued:

  • Triangulation – They complain to a cohort about their work, not being paid enough, not being appreciated – but problem still exists and others are negatively affected.
  • Distress signals – lack of productivity or quality of work, apathy, social distancing from colleagues, unhealthy behavior
  • Low Trust/Low Morale – only 22% believe that reasons for lack of pay increases are due to the stated budgetary restraints. 33% reported that their employer provided no rationale for their decision to deny a raise.

Whether workers believe in the rationale provided by their employer, it has a big impact on their job satisfaction and intent to leave.

When asked if they were going to look for new jobs in the next 12 months, over 50% said yes, even if they received a raise in pay. If they were denied a raise, that statistic increased to 72%.

This is a huge concern for businesses, large and small. So how can you make changes in the organizational culture to engage your employees so they feel valued, appreciated and engaged?  Leave a comment below or contact me to discuss!

JoAnne Marlow

About the Author, JoAnne Marlow, B. Comm., B. Ed., MA
People Strategist Consultant

Through a diagnostic evaluation of your organizational culture, JoAnne will determine the core issue(s) that need to be addressed with various systems that she will help you implement into your business. Your results will be better employee retention, higher productivity, an engaged team, and a higher bottom line. As a best selling author, problem solver, and trainer, she has 20 years experience working with leaders and their teams, offers training workshops, keynotes, and seminars.


Visit her website to see how JoAnne can assist with your team development: SystemsForEngagingTeams.com.

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