MARKETING STRATEGIES
Navigating Small Business Mistakes with Grace
How tolerant of mistakes are you? Mistakes by those you hire. By the store clerk, or the server at your
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Category: Business Building Strategy
BUSINESS BUILDING STRATEGY
Nurturing Your Practice: A Guide to Marketing for Therapists
As a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals
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BRAND DESIGN
How the Right Brand Positioning Helped a Card Collector Create the Business He’s Always Wanted
A Case Study on Jackpot Sports Cards Since eVision Media was founded over 20 years ago, we’ve worked with hundreds
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MARKETING STRATEGIES
Falling Prey to Unrealistic Business Promises
While practising some much-needed self care last week, after dealing with my mom’s sudden passing, I found a home decorating
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MARKETING STRATEGIES
From Main Street to Market Leader: A Guide to Local Small Business Marketing
When you own a small business, one of the biggest challenges is figuring out your marketing. Typically, small business marketing
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BRAND MARKETING
Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One
I hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how
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BRAND MARKETING
From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I
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BRAND MARKETING
From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business.
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BRAND MARKETING
Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand
Setting Yourself Apart: The Significance of a Unique Selling Proposition No matter what industry you operate in, if you want
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BRAND MARKETING
The Power of Narrative: How Building a Brand Story Can Help You Create an Emotional Connection With Your Audience
Back in 2017, a book was published that really shook up the marketing industry. It’s called Building a StoryBrand, and
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