Do you gather testimonials and reviews? Or, do you find it embarrassing to ask clients for them?
Many business owners are skeptical of the positive impact it can have on their business. They don’t know if they should take customer reviews seriously. They aren’t sure how to get the best possible testimonials. And so they miss out on an amazing – and free – advertising opportunity.
In this episode of Tea Time Tips: Marketing For Busy Entrepreneurs, I dig deep into the world of online reviews and testimonials.
Watch the video to understand:
- How to get the most out of reviews – both online and on mobile
- How to encourage your customers to leave reviews
- What millennials expect from reviews
- How to add a Yelp Badge to your website and embed Google My Business
- How to set up Google Alerts to be notified when your business is mentioned online
This video was recorded during a live Facebook broadcast on January 30, 2019.
Here’s how to embed Google My Business in your website
Here’s how to set up Review Badges in Yelp.
Leave us a review on our Facebook page!
And of course, don’t forget about the customer testimonial you can add to your website! You don’t want someone to just leave “They were great.” They need to be value-driven and help others choose your business.
The best formula for a testimonial that you would display on your website is like this example for a service-based professional. You could provide your client with the following to get thoughtful, quality answers:
Before working with ______ I _____(problem/challenge)____
Experiencing their services provided me ____(aha moment, insights)___
Now I ____(outcomes)______
Tune in to our eVision Media Facebook page on Wednesday, February 13 at 10am PST for my Tea Time Tips on how to deal with and respond to negative reviews, fake reviews and customer complaints.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
