This eTip is about the blog that you abandoned way back when!
Ya, that blog – the one that you wrote a few articles for several months or even years ago and have since forgotten about it.
Your blog is so important to keep up-to-date and continually use it as a part of your regular marketing campaign.
Having a blog has so many benefits and one of them is every time you post a new article onto your blog, the search engines like Google will think your website is active and may reward you with higher search engine rankings.
Abandoned your #blog? There's so many reasons to keep it going, #SEO being one of themClick To TweetAlso, the blog topics you write about is something your ideal client will want to learn from or hear about so when they’re typing in the search engines about a certain topic that’s in your area of expertise, they will find your article, come to your website, and will see that you know what you’re talking about while sharing your expertise. This may then convert them into paying clients.
Not only that, having a blog also gives you fresh material to share to your social media channels.
There’s so many different benefits to having a blog. Don’t put it on the back burner,make an effort to write a blog post at least once a month, if mot more than that.
Make a commitment to that marketing of your business and you will see some success and results from those efforts.
I’d love to hear what you think – do you have a blog that you’ve forgotten about or have not posted to in a long while? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
