How to Let Potential Clients Know About Your Website
You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening.
The phone isn’t ringing to book new appointments.
But why aren’t you getting any business from your website?
It’s because you have to ensure that your potential clients know you exist!
The simplest way to do that is to have a website that is beautiful AND functional.
How do you let potential clients know you have a website?
If you’re just starting out and are not sure what your next steps should be, here’s a 7-step tip checklist you could be doing now to start promoting your website and get those desired results:
1. Ensure your website is Search Engine Optimized (SEO).
97% of people will learn about a local company using the Internet and you don’t want to miss out. It’s not as intimidating as you might fear. Here’s a simple process to help send your web /SEO person to work from:
What services do you offer? Body Sculpting. If you were looking on the Internet for something similar, what words would you use? How do you get rid of stubborn fat? Ensure these keywords, in this case, stubborn fat and the phrase Body Sculpting are on your website and in the metadata.
By optimizing the pages on your website using keywords, phrases, links and more, you will be better positioned to reach your customers. It can be intimidating, and you always have the option of hiring an SEO Expert so you can focus your attention on your business.
One of our clients, Dr Dheshnie Thangavelu, owner of Deez Skin Rejù & Pain Clinic in Vancouver BC had us SEO optimize her website while we built it for ideal search engine positioning.
2.Create a blog and write posts regularly.
Business blogging is a wonderful way to not only connect to your clients but also to drive traffic to your website. Remember those keywords that were just mentioned? Writing articles specific to those keywords are an excellent way to drive targeted traffic to your site.
Blog writing also has the bonus of letting the search engines know the site is still active because you’re frequently adding fresh content, video and pictures to your website.
When writing a blog, it’s important to remember this is a way for you to connect with your audience and provide the information they may find useful or interesting.
The goal is to have that information shared on social media which will, in turn, bring more people to your website.
3. Engage on Social Media
Along with a website, you should have social media accounts specifically for your business on the platforms where you know your ideal target audience is hanging out. Platforms such as Facebook, Instagram, Twitter, LinkedIn etc.
These accounts allow you to connect with clients on an individual basis and interact with potential clients. The more you engage on these platforms, the more interest and brand visibility you create, thus driving more traffic back to your website.
Follow those who are in your target market as well as influencers who share the same client base as you. Keep within your geographic area as well. Following someone living in Toronto isn’t going to help get you appointments in Vancouver!
Engage with the intention of being helpful and offering useful information. This will build your credibility as an expert in your industry and start to create an important, “know, like and trust” factor that is needed to attract clients.
Dr Dheshnie uses Instagram to inform and inspire followers with her posts.
4. Embrace the power behind your brand name.
Brand recognition is an important, and often overlooked, component to getting prospective clients to your website. A big one is using a branded email address.
Ensure you’re using your domain name for your email address in all of your email correspondence. That way, with every single email you send out, you’re advertising your website URL.
It’s a simple way to let the world know about your website while also maintaining an aura of professionalism.
For example: if your website domain is www.mymespa.com, then you should ensure you use an email address that uses “mymedspa.com”, such as info@mymedspa.com.
5.Install a branded eSignature.
Speaking of emails, take your efforts a further step by having a professional looking eSignature to go with every email you send out.
Include your contact information, address and an easy link for people to click to view your services and make an appointment.
Here’s Dr. Thangavelu’s eSignature we designed for her to match her website brand.
6. Remember Your Print and Promotional Materials.
Be sure to put your website address on all of your print and promotional materials that you use for your ongoing marketing and advertising efforts.
From business cards to letterhead to social media banners and advertisements, it’s important to let everyone know where to go find out more information about your medspa services.
7. Encourage Referrals.
Your existing customers, friends, family and associates can all be an amazing promotional tool for you. Don’t be afraid to ask them to tell others about you. Make connections with suppliers and other professionals in related industries that could be a referral source for you.
Use a referral incentive program as your way of saying thank you for them sending you new customers.
Tackling the online presence of your business can be intimidating; but you don’t have to do it alone!
Hiring a professional website developer who can also help with these additional tactics to broaden your brand reach can help ease your stress and create a high-performing website that will deliver what you want.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
