Is Your Business Brand Image on Trend for 2019?
With the new year comes new website design trends and 2019 is no different.
Every year brings new trends or sometimes even previous trends that come back into style. Website and graphic design are no different.
As technology can change and develop each year, so does the importance of staying on trend with your business branding and visual representation.
Latest research has shown that current and upcoming consumers are more politically and ethically aware than ever before. With a trend towards activism, graphic and web design have become more thoughtful, clear and concise using authentic imagery and messaging.
Remember the activism-related graphic designs of the ’60, with its clear bold letters on colourful backgrounds? The new trends in political design is grabbing attention in the same way.
Big, bold typography in addition to geometric images, patterns and textures are back in style in a big way.
Use them to tell a story and gain attention on your website the same way the posters and handheld signs did for previous generations.
Apple, Instagram and Spotify have all been successful with bringing in bold colours and gradients into their branding. Why not do the same for your business?
Help get your message noticed in the same way by playing with and mixing up your brand design with some vivid colour choices and subtle gradients.
If you are creating a product to raise money for your latest social campaign, your target individuals are more ecologically aware than before. It’s important that you stay on trend by ensuring your products and packaging are well designed in a conscious and sustainable manner.
Authentic imagery is very important right now.
The people you want to successfully reach want to see genuine images that represent your story in a believable way. Using original images will keep your designs fresh and unique and attract the attention you want to your cause.
Do this by spreading the word through some influencers in your target community and using images of real people sending the messages that you want to convey. Update your brand image with these real photographs in your designs, both on the web and in your marketing.
Checking in on the new trends from time to time with a professional designer and staying on trend will help your business marketing efforts stay relevant visually. eVision Media is here to help. Contact us and let’s chat about how we can help you freshen up your brand image.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
