Website development is as many parts science as it is art. Whether you’re selling a product or a service, your website speaks volumes about the credibility of your business. And that’s especially true in today’s competitive digital environment.
If you’re clear about the type of clients you want to attract, building a thoughtful, fully-fledged website framework upfront can save you a lot of time and frustration.
Not to mention the alternative could be costing you engaged and loyal customers.
Think about it this way:
When you meet someone for the first time and start networking, chances are, the first thing they’ll do after you part ways is go check out your website.
What do you want to impress upon them there?
Remember, you won’t be able to provide any feedback while they’re online, so the user experience has to be enough to convince them you’re the real deal.
Ideally, it should also help you with the holy grail of entrepreneurial prowess: customer retention.
So should you invest in website development?
There’s an easy way to determine if you should invest in your business website by asking this one question:
Will you be inviting any paying customers or potential clients to view it?
If you answered yes, then the smartest move for your business is to get a professionally designed website.
You really can’t afford not to.
If you have any questions about website development and design, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
