Over the last year, artificial intelligence has completely reshaped the marketing world.

Initially, there was a lot of pushback and apprehension about what this would mean for marketers, and rightfully so.

At the time, among many other questions, we were all wondering:

• Was this technology going to make us obsolete?
• Would we still have a viable business model a year from now?
• And how would this end up affecting things like privacy and copyright?

But once we actually started using it, we learned how amazing these artificial intelligence tools are, and how we can use AI to serve clients better.

More importantly, we quickly realized that if we chose not to use these tools, we’d be left in the digital dustbin, along with all the other dinosaur marketers who refused to adopt this technology.

The writing was on the wall: If we didn’t embrace AI, within a matter of years, or even less, we were going to be made obsolete – not by the AI itself, but by our rejection of it.

So, in the end, we took a positive perspective on AI, and ended up being one of its early adopters.

And like so many other businesses out there, we’re incredibly glad we did.

For instance, a Salesforce survey, which polled more than 2,000 sales and service professionals, found that 61% of respondents believe generative AI will help them better serve customers and sell more efficiently.

What’s more, 84% of respondents said generative AI helps to increase sales by enhancing and speeding up customer interactions, and 90% agreed that it helps them serve customers faster.

That being said, while AI didn’t deliver all the doom and gloom that many of us expected it would, at this point, it’s obvious that those who choose not to use it will be doing so at their own peril.

And in an attempt to quell some of the anti-AI sentiment that still exists, I wanted to go over some of the ways we use AI to serve clients better.

So, if you’re looking to learn about improving service quality with AI, and the kind of AI-driven client care strategies that will allow you to do that, then this article is a must-read.

How We Use AI to Serve Clients Better

AI has become an integral part of how we operate, and we use AI to serve clients better in a variety of different ways.

From generating innovative ideas and conducting in-depth research to crafting ideal client profiles and everything in between, AI empowers us to better serve our clients.

With that in mind, let’s explore five specific areas where AI helps us deliver exceptional results.

1) Ideation

If you work in a creative field, I’m sure you’re well aware that generating fresh, innovative ideas is one of the most challenging aspects of working with clients.

Whether you’re crafting a marketing strategy, planning a social media campaign, or brainstorming content ideas, the ideation process can sometimes hit creative roadblocks.

But through the use of a few prompts, artificial intelligence tools like ChatGPT can generate an endless supply of unique concepts, no matter what you’re creating.

These tools also adapt to feedback, allowing us to refine our ideas, and tweak the AI’s suggestions until they perfectly align with what we’re trying to accomplish for a given client.

And because we don’t have to spend all day coming up with ideas, we can spend more of that time ensuring we’re doing the best job we can for clients.

What’s more, AI can even simulate audience reactions, offering insights into how an idea might be received before it’s even implemented, and this ensures every suggestion we present to our clients has a strong foundation.

From our perspective, AI doesn’t replace human creativity – it simply enhances it.

And by acting as a catalyst for innovative thinking, AI ensures we consistently deliver fresh, compelling ideas that help our clients stand out in crowded markets.

2) Research

Whether we’re studying clients’ competitors, trying to understand consumer behaviour, or something else entirely, research forms the basis of the strategies and recommendations we provide for clients.

And although traditional research methods can be just as thorough, they’re incredibly time-consuming and often limited in scope.

Luckily for us, AI has dramatically streamlined this process.

For instance, if I’m looking for a report or some survey data to back up what I’m saying in an article, I could easily spend half an hour or more searching for something relevant.

But if I tell ChatGPT what I’m looking for, it will scour the internet for me and provide multiple different options, typically within a matter of seconds.

We also use AI-powered research tools for market research, as they can analyze vast quantities of information, helping us filter out the noise and ensure we focus only on high-quality, relevant data.

AI also excels in predictive analytics, which enables us to forecast trends and identify emerging opportunities, including things like shifts in consumer preferences, which helps our clients stay ahead of the curve.

At any rate, by using AI for research, we not only save time but also ensure our strategies are informed by comprehensive, up-to-date insights, which allows us to provide the best possible results for our clients.

3) Ideal Client Profiles

One of the most innovative ways we use AI to serve clients better is by creating what are known as ideal client profiles.

If you’re not sure what that is, an ideal client profile is an analysis of the most ideal kinds of customers for a given client, and it’s based on things like demographics and psychographics, along with people’s wants, needs, pains, fears, and aspirations.

In the past, developing these profiles required extensive data collection and analysis, which was often impossible, so if a client didn’t have the budget for such an in-depth dive into the minds of their customers, out of necessity, we tended to rely more on generalized assumptions.

But AI has revolutionized this process, allowing us to create detailed, data-driven profiles that capture the nuances of each client’s target audience.

And we can do this in a matter of minutes using a series of strategic prompts that contain key points about the client.

These insights are invaluable, as they help us understand not just who these ideal clients are, but also how they think and behave.

This allows us to ensure our clients’ marketing efforts will resonate deeply with their target audiences, empowering them to connect with their ideal clientele on a more meaningful level.

4) Social Media

Social media offers a great way to help our clients build brand awareness and engage with their respective audiences.

But managing social media accounts, and consistently creating fresh content, can be extremely overwhelming, not least due to the constant changes in algorithms and audience preferences.

With that in mind, AI has become an absolutely invaluable tool for streamlining and optimizing our clients’ social media strategies.

For instance, AI-powered scheduling tools like Publer allow us to plan and automate posts across multiple platforms, which saves a massive amount of time over making posts manually.

These kinds of tools can also analyze audience engagement patterns to determine the best times to post, ensuring our clients get the maximum amount of visibility.

What’s more, AI can also suggest content ideas based on trending topics and hashtags, which helps us to remain relevant and timely.

And when it comes to social media, one of the most powerful ways we use AI to serve clients better is through analytics, as AI can identify what’s working and what isn’t.

This allows us to continuously refine our approach and focus on developing creative, engaging content that will provide the absolute best results for clients.

5) Content Marketing & Copywriting

No matter how you slice it, content is the backbone of any successful marketing strategy.

But whether you’re writing blog posts, newsletters, ad copy, or website content, creating high-quality content requires time, skill, and creativity.

And if you’ve ever experienced writer’s block, then you’ll know how difficult it is to consistently pull this off.

Fortunately, AI has revolutionized the content creation process by providing tools that dramatically enhance efficiency without sacrificing quality.

AI-powered tools like ChatGPT assist us in generating content that is polished, engaging, and tailored to specific audiences.

For instance, when crafting a blog post, we can use AI to generate an initial draft, which we’ll then refine and personalize to align with the client’s brand.

And if you’re ever stuck on something, AI can provide endless suggestions for everything from titles to headings to keywords, and more.

AI also plays a crucial role in SEO optimization, as it helps us perform comprehensive keyword research, which helps us create content that will rank higher in search results.

Whether it’s a captivating social media post, a thought-provoking report, or something else altogether, AI helps us create content that not only meets but exceeds our clients’ expectations.

Are you looking for a marketing agency that’s proficient in AI to help you serve your clients better? Why not set up a free 30-minute consultation with me to find out how our services can help grow your business.

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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