Your Tea Time Tip: Marketing For Busy Entrepreneurs

There are so many components to SEO (search engine optimization) – from researching keywords to fine tuning your website. Not only that, but you’ll find all sorts of conflicting information online about what to do and what not to do.

Want clear answers? Wishing someone could explain it simply so you can get results?

In this video that was recorded during a live Facebook broadcast, I cover your questions about all things SEO.

Why SEO?

Everyone wants their website to come up at the top of Google search results when people are looking for something they provide, whether it’s marketing services like eVision Media or products on an e-commerce site.

You might think that coming up on page 2, 3 or 4 is pretty good, but it’s not! Most people find what they’re looking for on page one. Beyond that, the odds are slim that you’re going to be found, no matter how amazing your branding or content is.

SEM vs. SEO vs. Social Media Marketing

People sometimes get these three confused because they sound so similar. However, they’re all different:

• SEO is optimizing your website for better rankings
• SEM is paid Google, Yahoo or Bing ads
• Social media marketing is buying ads on platforms such as Facebook and Instagram

Now that that’s cleared up, let’s talk about blogging and SEO.

Is Blogging Good for SEO Rankings?

YES! Blogging is an extremely effective tool to use if you want to boost your search engine rankings. Google is looking for sites that are relevant and active.

If people find useful info and stick around on your website rather than bouncing away after a second because it’s not what they’re looking for, Google starts to get the message that your site is important.

Here’s how I could turn this video into a blog post:

• Know my target audience and understand the language that they would type into a search box
• Choose keyword phrases from questions people asked
• Do some keyword research (If you have a service-based business, here’s a great blog I wrote to get you started)
• Start writing!

Get 7 amazing SEO tips for your blog.

How to Get to #1 on Google

Despite the promises you hear from spammers filling your inbox, getting to the first page on Google is NEVER guaranteed.

If you choose a black hat SEO company, in the end you’ll be out a hefty amount of money after maybe enjoying a short, exhilarating ride on the first page. You will be penalized by Google for trying to game the system, and you’ll have to do a lot of work to get back even to where you started.

You can help boost your rankings by focusing on:

• Creating a well-built website that loads fast and isn’t bloated
• Using proper title tags
• Using proper H1 and H2 tags
• Adding relevant keywords to the copy (without stuffing)
• Combining SEM with your SEO strategy for immediate results and relevancy (I explain in more detail why SEM is relevant to Google in the video)

In many cases, hiring SEO experts can be so good for your ROI. Chat with us today.

Gain valuable knowledge at your own pace with my monthly social media program called AMPLiFY! Business Academy. It’s a monthly membership program that includes training videos that are added to the training library each month.

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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