GDPR: Things to Do NOW to Safeguard Your Small Business
Has the GDPR got your head spinning? Are you wondering what you should do or perhaps thinking it doesn’t affect you at all? Before you roll your eyes at yet another message about GDPR, in this video I share the fundamentals of what ALL business owners must have in place with their online presence, regardless […]
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How to Make an Impact with Your Personal Brand at Live Events
In this eTip I explain what it takes to make yourself known when you’re at networking events by getting your personal brand to work for you. How can personal branding help you when in a group environment? If you watched last week’s video you saw my interview with personal branding expert Dana Smithers. Carrying that […]
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7 Crucial Elements to Building an Effective Personal Brand
How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today […]
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Combining Online and Offline Marketing to Build Business Credibility
How to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make sure you keep up consistent […]
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How to Avoid Turning Off Potential Clients
Today’s eTip is about how to avoid turning off potential new clients. First impressions Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business? In those 5 seconds they have judged whether or not they want to get to know you, whether to […]
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Time Management Tips for the Busy Business Owner
Earlier this year, I had a quick conversation with friend and client Yvonne Hogenes while at the WOW (women of worth) Conference in Vernon. Yvonne is a very busy business owner who provided some great tips on time management. Yvonne wears many hats and wasting time is not an option for her. 20 years […]
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A Beginner’s Guide to Twitter Fundamentals
Your social media presence is a reflection of your business and often the first thing a potential new client sees. Today’s post and video look at the importance of including a consistent brand image on Twitter that presents who you are and what you do appropriately. Clients who see a lot of professionalism in your […]
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Is Video Marketing right for you and where should you use it?
Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the […]
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Why Ignoring Video Marketing is Hurting Your Business
6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music […]
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The Many SEO Benefits of Creating Keyword-Rich Website Content
How to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can be a complex subject, I thought we’d dive further into keywords. After […]
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What Clients Say
I have been thoroughly impressed with Susan and Daniel’s work. They have both provided very useful marketing suggestions and worked hard to implement these ideas. Since using their SEO services, our newsletter sign-up list has increased fivefold. As a result (coupled with the excellent work they did in redesigning our home page and site navigation) our book and documentary sales have been significantly affected. Thank you, Susan and Daniel, for your outstanding work.
Ruth Derksen Siemens

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