While on location at the WOW (Woman of Worth) Conference in Vernon earlier this year, I realized just how important it is to attend live events and do some good old fashioned business networking. Today’s eTip shares some important things you can be doing while at a live event that can’t happen if you’re always […]
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One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That’s why attending seminars, conferences and workshops is such a valuable experience. I recently attended the WOW (Woman […]
Read More… from 10 Superstar Networking Tips to Grow Your Business
In business, it’s not as important who you know, as who knows you. That’s why networking is one of the most valuable activities you can do to grow your revenues. What type of people should you connect with? What are the best practices in networking? Here are a few secrets for ANYONE who wants to […]
When you own a small business, one of the biggest challenges is figuring out your marketing. Typically, small business marketing has to be done on a shoestring budget, often by people who have very little time to do it and know very little about it, while trying to compete with more established brands who already […]
Read More… from From Main Street to Market Leader: A Guide to Local Small Business Marketing
If you want to foster any kind of fruitful relationship, you’ve got to have trust. This simple fact remains true in all relationships, whether they’re romantic, work-related, family-oriented, or the relationships we build with the members of our community, like local business owners. Going a step further, this also applies to the relationships we have […]
Read More… from How to Ensure Your Brand Thrives in Today’s Trust Economy
Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from Catalyst and CNBC published last year, half […]
Read More… from How Building Your Personal Brand Can Help You Escape from the Corporate World
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect […]
Read More… from 10 Tips to Help You Get Back to Business This Fall
Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the […]
4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing starts with a plan. Start […]
Read More… from Where To Delegate Your 2022 Marketing Budget
How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, […]
Read More… from Personal Branding Strategies for Women in Business
I was really stuck and needed help. Right from the start of working with Susan, she saw exactly where I was in the process of my transformation and stepped up in the best of ways to create a bridge for me to cross from my former business to the new one that I couldn’t quite birth.
The questions and prompts Susan asked me during our meetings began a self-inquiry that took me on a practical journey. Susan kept me on track. She made sure that I followed my inner guidance but also applied protocols that would yield me the best results to draw the right type of audience to me.
I never expected to get so much out of my meetings with Susan and I am so grateful that I took the leap to start a new business! Susan is knowledgeable, experienced, and knows her stuff. I would trust her for all of my business consulting, advertising, or marketing needs. She is my go-to!
Kaira Sherman
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