I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.
I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.
So today’s tip is to not forget about the old content that you have.
Go back into your blog and take some of the older articles that were really effective and had good responses to and repost those to your social media channels.
Put them into new social media channels that you didn’t post into before like Medium or LinkedIn Pulse and Instagram.
That’s what I’ve committed to. I’ve got hundreds of pieces of content that I can be repurposing and reusing by showing them again to my audience. No one is going to remember every little thing that I’ve posted and the same applies for you.
A video or a blog article that I posted a year or two ago is not going to be remembered. In reality, we are doing our followers a favour by reposting them.
So part of my content marketing strategy is to start reusing some of that old content that I’ve got and repurpose it too.
A great content marketing strategy includes repurposing and reposting old blog contentClick To TweetFor instance, I could take a blog article and create a video or an audio for iTunes as a podcast. There are lots of things that we can be doing with the content that we’ve already created.
That’s my challenge to you is to think about how much content you have from the past that you can repurpose, send it out again and also send out as new content to your new followers who didn’t know you back then.
If you have any questions or comments please leave them in comments section below.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
