This eTip is about hosting a webinar or teleseminar.

I’ve had several clients lately come to me asking to host a webinar but they aren’t all that clear on what a webinar is and what is involved in actually putting it together. If you use wordpress a lot then check out the best wordpress hosting.

First of all, a webinar is when you are putting on an online presentation. Usually a webinar is referred to when you are either visible like in a Google Hangout and they can see you like you are seeing me right now or if you are doing a slide show presentation, usually through a program called Instant Teleseminar, which is one of the programs that we use, or doing a slide show.

A teleseminar is when there’s just audio only. When you are only talking to people through audio with no visual component.

A webinar is a little bit more effective. It gives people an opportunity to have more attention on you –  whether they are watching you or watching your slide presentation.

A webinar is used when you want to launch something new. It’s used to showcase a brand new service or product offering and give everybody a sneak peek to what this new program is. It is usually offered for free and is typically an hour long.

What you want to do is give people a hint or sneak preview of what they would get if they actually purchased your new offering.

It’s structured where you have an introduction where you talk about yourself a little bit. Then you provide excellent value; something that would be beneficial to people who listen.

Then you would end with a call to action of telling people about your brand new service offering or bundle package and follow that up with sending people to that product or program’s sales page.

You could also offer an incentive for people to take advantage of with a sale that’s on right now for a limited time.

Aside from using this as a platform to launch a new product or service, webinars are a fabulous way for list building too. You get new people onto your list who are interested in attending that particular webinar.

If you haven’t thought about doing a webinar yet and you are not quite sure about how to put one together, give me a call and I can help with the process.

Usually you do require some sort of a team; it’s very difficult to do a webinar all by yourself. There are a lot of different pieces and components that are involved in putting one on.

You really do need to have somebody on your team who knows what they are doing and can help with the marketing campaign. Getting help with the technical part of putting it all together to make sure you get great results is a worthy investment.

I’d love to hear what you think – have you ever thought of hosting a webinar but were not sure how to go about doing it?  Share your response below in the comments section or if you have a question, I’d be happy to answer.

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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