6 Steps to Strengthening Your Business Brand Perception
If you want to succeed as an entrepreneur, you need to truly understand what sets you apart from your competitors and know what your USP is. Do you?
In my last Tea Time Tip episode I talked about marketing plan basics, and one point was the importance of determining your brand positioning. This is often overlooked when making a business plan, but it can literally make or break your business.
In this episode, I dive deeper into brand positioning to show you how to:
- Do a brand analysis
- Do a competitor analysis and conduct competitor research
- Identify what makes you unique and why this is a critical step
- Create your brand positioning statement to use on your website, social media and even at networking events
- The final “must-do” step that will get you results
This video was recorded during a live Facebook broadcast on May 23, 2019.
Your marketing message will be clearer, you’ll attract your target market, your conversions will increase and your business will thrive!
Related resources:
Personal Branding Tips to Boost Business Success
Key Steps Before Implementing an Online Marketing Plan
3 Ways to Help Better Position Your Business for Market Success
How to Target Your Ideal Clients with Digital Newsletters
Tune in to our eVision Media Facebook page for more live Tea Time Tips and other business building strategies and inspiration!
To your business success,
Susan Friesen
P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you’ll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
