BRAND DESIGN
The Power Of Brand Consistency Podcast Interview
I was recently a guest on the Take the Leap podcast, with host Colleen Biggs, where we discussed the power
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Category: Building Brand Awareness
BRAND DESIGN
Why Consistency in Branding Is Key When It Comes to Your Messaging
As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp
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MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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BRAND DESIGN
The Link Between Personal and Business Branding
Like it or not, many people are going to judge you and your business based solely on how you look.
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BRAND MARKETING
Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One
I hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how
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BRAND MARKETING
From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I
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BRAND MARKETING
From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business.
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BRAND MARKETING
Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand
Setting Yourself Apart: The Significance of a Unique Selling Proposition No matter what industry you operate in, if you want
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BRAND MARKETING
The Power of Narrative: How Building a Brand Story Can Help You Create an Emotional Connection With Your Audience
Back in 2017, a book was published that really shook up the marketing industry. It’s called Building a StoryBrand, and
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BRAND MARKETING
Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor
After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges
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