This eTip is about getting better visibility in front of your ideal target market on Social Media, especially Facebook.
Let’s talk about social media and more specifically about Facebook. One of the things we need to do when we are on social media is that as business owners, our intention is to gain more visibility with our followers, right?
We want to be able to get in front of our ideal target market.
One way to do that, aside from posting, is to get active and get involved in other people’s posts.
You want to be looking for posts from your ideal target market and getting involved in the comments and the discussions that are happening in those posts.
Make sure you like them, comment on them, share them, offer compliments, offer your expertise if somebody asks a question that you can answer.
Being active with other people's posts is one way to build social media visibilityClick To TweetDon’t be pushy about it. Be genuine, be authentic and be with the intention of actually wanting to help and to serve as opposed to “oh here’s an opportunity to sell, sell, sell.” You don’t want to do that.
You can do this either in posts that you just see on your news feed or get involved in groups where you know your ideal target market is hanging out.
That’s where you want to really get into those discussions and offer your help as much as you can without being pushy and sales-y. People don’t like pushy and sales-y. They want to know you are there with a genuine interest to be of service and to be of help and that will get you better results in the long run, trust me on this.
I’d love to hear what you think – are you being strategic with your social media efforts or are you just happy to be on there and posting what you can?
Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
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Here's 6 ways that will help rock your social media resultsClick To Tweet
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
