Avoiding Disaster: Making Website & Business Asset Backups Mandatory

Small Business Marketing Blog

Avoiding Disaster: Making Website and Business Asset Backups Mandatory

Do you have a backup of all your website and business data?

A sudden attack on your website or an employee error can cause havoc without warning.

The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business.

Is your website and domain name safe from being taken hostage? Read our article: Keeping Your Digital Business Assets SAFE from Being Taken HOSTAGE

So what should you do to prepare for data loss?

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity.

Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their owner’s knowledge.

Are you prepared with backups? Websites can be hacked without you even knowingClick To Tweet

The reason can be for another website to track your users or to monitor what you’re doing to aide a competing business. Check your pages for any unusual content additions as well as any new plugins you didn’t add yourself.

If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve.

Try this free malware and security scanner from Sucuri to see if you currently have a problem: https://sitecheck.sucuri.net

With backups you can be restored in a few clicks!

Backing up your website could be something already in place without you even knowing it. Check with your webhost and see if you have automated backups already enabled and make sure you understand how to do a “roll back” where you can restore a previous version of your website that was backed up before you encountered an error.

By doing this you can literally restore your website with a few clicks and save yourself a lot of stress.

If you don’t have backups, see if your CMS (such as WordPress) has a backup tool/plugin you can employ.  There are many free options to choose from depending on how your website was built such as UpdraftPlus for WordPress.

If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn’t very big you can even just zip the contents and email them to yourself.

If you would prefer someone else take care of your website security and backup measures for you, get in touch as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer.

While many files could be searched for in your email, you won’t want to start combing emails hunting for lost spreadsheets and important documents. So it’s a really good idea to do periodic backups of your computer data.

Are you prepared with backups? Your business is on your computer - back it up consistently!Click To Tweet

This process is easy and can become a routine habit once you’ve done it a few times.

The first step will actually help with something mentioned in the website backup portion above and that’s to use Winzip or Winrar.

These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you’re likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox.

After installing Winzip or Winrar you’ll be able to right click on the folder on your desktop with all your business info and simply select to add to archive. This will create the crunched copy of everything in that folder for easy storage.

Then just head over to your preferred storage point and add the archive file! You can drag in onto an external drive or add it to a cloud. Either way you’ll have all that information available at your fingertips whenever you need it.

Avoid Disaster and Implement!

These might seem like trivial things to you or a big hassle to deal with… until you need them.

Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words ‘if only I had…” suddenly become regrettably normal.

Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions.

If you have any issues navigating any of these steps just let us know in the comments or email us and we’ll make sure you know what to do.

To your business success,
Susan Friesen

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Is Your Website Safe and Secure?

Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption, and huge costs of a hacked site, lost data, and destroyed Google rankings.

Every website is vulnerable, which is why we're offering you a Security & Maintenance Plan at an amazing discount.

While no plan can guarantee you'll never be hacked, this cutting-edge program comes close. The Security & Maintenance Plan includes:

  • Continuous state-of-the-art monitoring and "next-generation application firewall" protection against spam, malware, and other malicious attempts
  • Ongoing automatic backups of your site in case it ever needs to be restored
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  • Regular updates of your WordPress site and plugins for optimal performance and security
  • And much more...

While many security and maintenance plans are between $150 to $300 or more per month, we're able to offer you the affordable price of only:

$97 per month, if prepaid every 12 months
$107 per month, if prepaid every 6 months

This is something all website owners should invest in. Not only does it provide your business assets with a layer of protection against numerous attacks, but it also gives you peace of mind knowing if anything should go wrong, your site can be brought back online quickly with minimal hassle.

Send an email or give us a call at 604-855-4643 and let's talk about how investing in this low-cost plan can save you a huge amount of grief and expense in the future.

Contact Us Now
Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide
Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.


Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".

What Clients Say

I originally reached out to eVision Media when I was opening up my business. I knew that I wanted to have my brand developed, get a website up and running and was looking for assistance with on-off design jobs, but wasn’t sure how to get any of that done.

Susan and her team have always been very helpful and patient with me as things progressed. Over the last few years, I have had several logo projects along with new website projects – all of which were completed in a very timely manner with the utmost professionalism.

I fully recommend eVision Media and always encourage others to reach out to Susan when they need anytime of corporate development or single digital jobs done. Great work team!!!

James Bergin

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