Today’s eTip is about how to properly convey your desired results when working with a website designer.
What can you do to prevent your web design project from going sideways?
Being a website design and development agency ourselves we know the pitfalls and costs that come with misunderstandings during the development process.
It often seems like you need to be a mind reader.
This happened to us recently, and we got to experience the other side of the equation and it ended up being a great learning experience for us.
Our project turned out to be a wonderful success and in the process we gained valuable insight into the design process from a customer perspective.
How does a project derail?
What happens normally is miscommunication.
The designer may not understand your goals and has probably not asked you enough questions.
Some good questions that should be asked before the project begins are:
- What do you want this website to accomplish for you?
- What is your brand positioning?
- How do you want to be presented to the public so that they see you as you’d like to be seen?
- What message do you want to portray to your audience in order to get them to respond to your site?
- Who is your audience and who do you want to visit the site?
- What about your site then entices that desired audience?
I should state here that I am referring to a qualified web designer and not someone who can draw something up in Photoshop but doesn’t understand how to create a website that actually performs for you.
Give yourself and your designer enough time to perform the due diligence expressed above. Asking those questions will ensure the project is to your expectations.
By asking the right questions your designer will understand your vision and how to interpret your goals so you wind up with a website that you’re in love with and proud to show off to friends, family, associates, and most of all your desired clients.
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To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
