This eTip is about Facebook making yet another algorithm change and how that affects your page posts’ visibility.
Facebook has recently announced they have made further changes to their algorithm, which means things are being changed as to what we are seeing on our newsfeed.
What this means for us entrepreneurs and business owners, is the posts we add to our Facebook page does not guarantee any kind of visibility to our followers on their newsfeed.
Even if people have liked your page, it doesn’t mean they will see any of your posts, unfortunately it doesn’t work that way.
Facebook is changing its algorithm again, here's what you need to know to get visibilityClick To TweetWhat we need to do as business owners, is when we post to our business page, the rules of the game is to find posts that people will comment on, like and share.
With this new algorithm change, the most important thing you want to be focusing on is finding and creating content that is shareable. Think about what your followers who have liked your page find interesting enough that they will want to share it to their followers.
So sharing is going to get a boost in how much visibility your posts get. Always think strategically instead of randomly about what you post.
Videos also get great visibility so if you can post something shareable in a video format, you’ve got a home run!
Facebook is changing its algorithms all of the time so what works now might be different six months from now so take advantage of this now while it’s still working in your favour.
I’d love to hear what you think – are you struggling in getting a decent reach with your Facebook page posts or do you get great results? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
P.S. If you liked the article, you might want to subscribe to our newsletter. We publish tons of valuable content to help you learn more about marketing, and subscribing is the best way to ensure you don’t miss out. Additionally, if you’d like to learn more about building a search engine optimized website, click here for our free website guide.
About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
