7 reasons why diversifying your social media efforts is becoming increasingly important

Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy.

The latest outcry is about Facebook’s changes affecting a brand’s page reach. The same was true for the Twitter update made in their timeline algorithm. Instead of showing Tweets in order, they will be displayed according to relevancy.

But don’t let all the outrage frighten you.

Why to Diversify Your Social Media Efforts

All of these changes are one reason why it’s important not to put all your social media efforts into just one social media platform.

While you may be “winning the game” with tons of followers and all your best posts showing in follower’s timelines, it only takes one algorithm shift that can change everything.

We’ve seen It happen with Facebook before and it could easily happen on any social media channel that business owners use to help promote their business.

How to Bullet Proof Your Social Media

So what is one to do?  Diversify your efforts.

Here are 7 compelling reasons why you should be focusing on more than just one social media channel:

1. Smart entrepreneurs, marketers and business owners are discovering that sharing unique content across several social media platforms can smooth out any sudden changes that Twitter, Facebook, LinkedIn and others may make.
2. Posting original articles, quotes, and graphics across various social media channels gives you multiple opportunities to share value with your fan base.
3. It’s important to know that different fans “hang out” on their own favourite social networks too. So sharing your advice on multiple social platforms ensures no matter where your fans are online, you can share valuable information with them.

   Even if you only have time to share one post across multiple platforms, you can reword the post for each platform to make it more interesting and compelling for that particular audience.

4. It gives you the opportunity to cross-pollinate and test markets to see which version of the post garners the most engagement. That allows you to “test market” for headlines, images, tone of message etc., which can be used later in promotional copy, landing pages, and ads.
5. Posting on several social media networks allows you to maximize your lead-generation and traffic-driving efforts.
6. Since you likely have different followers on each network, posting blog articles, offers, and calls to action on each social network allows you to double and even triple the outreach to potential prospects.
7. Sharing unique content on your various networks let’s you nurture fans more quickly. Instead of getting just one marketing touch on Facebook, a raving fan can read your posts on Twitter, Facebook, and LinkedIn and get a mega dose of your expertise. It’s three times the fun!

Bottom line – limiting your business to using just one social media platform for your marketing platform is wasting an opportunity to reach more targeted leads.

If you find yourself in overwhelm trying to generate high-value content on a consistent basis for your business, we can help you get more followers and generate high-interest content to keep your fans engaged.  Find out more about our social media services today!

To your success,
Susan Friesen

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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