Why Visitors Will Just Leave Instead of Converting to a Customer

If you knew you were throwing business away, would you want to know about it? 

Over the years I have seen many business owners and entrepreneurs leave money on the table when it comes to their website marketing.

I fear many don’t even look at their website as a means to market their business and don’t put the proper investment and attention into it that it deserves.  Or they are happy to have at least something up they created themselves and leave it at that.

What I find frustrating when I see such websites is that there are small, simple things that can be done to boost sales conversions that are being missed.

So here’s some suggestions on what can be done to help grow that bottom line:

1. Take advantage of thank you pages

   After someone says “yes” to signing up for a free give-away or newsletter, they are in a receptive state to additional offers.  So on the thank you page, place a promotion for an additional related product.

   You also can post links asking them to connect with you on social media.

2. Bundle together offers

   When someone buys a small item, offer an upsell bundle.

   For example if you are selling a book, offer an upsell bundle for the book plus a related workbook for just a few dollars more.  Many of today’s shopping carts make it easy to addm in an upsell offer.

3. Offer a means for customers to ask you questions

   There have been so many times I was really interested in a product, but I had questions.  The company did not make their email and phone number visible so I could not find an answer to my question so didn’t purchase.

   If I had immediate access to ask the question, I would have purchased the item on the spot. Better yet, if there was a live chat feature, that would have made it very easy to get the information I was looking for.

4. Put a nurture campaign in place

   When someone signs up for your mailing list, it’s important to have a nurture campaign.

   This is an autoresponder email series that continues to offer value and build the know, like and trust factor with them.  An autoresponder series can include:

   • How to download the freebie,
   • Ways to connect on social media,
   • An invitation for a get acquainted call,
   • Added value tips,
   • A bonus gift they weren’t expecting,
   • A personal check-in to see how they are doing

   Just to name a few ideas. The point is to keep in touch with those subscribers once they have put their hand up and said they want to hear from you.

5. Put clear ‘Calls to Action’ on every page

   When you add a page to your website, think about the action you’d like the visitor to take as a result of them reading that page.

   Some sample calls to action might be:

   • Offer a free consultation
   • Sign up for a related freebie to build your list
   • Find out more with a link to another part on your site or the contact page

   There should always be a logical ‘next step’ you want your reader to take; offer it to them.

6. Remove any distractions

   A confused mind says ‘no’.  The same is true for customers so don’t offer them multiple options of additional links on a page.

   If the page content is designed to share value and lead the visitor to take a specific action, don’t distract them from doing that. Stick to the one call to action that you want them to take – it’s a mistake to think if you offer more choices, they are surely to choose one – that simply doesn’t happen!

7. Take advantage of getting an expert review of your website

   An online marketing expert can offer a fresh perspective with ideas to boost your website conversions.

   They can probably spot typos, broken links, and ways your messaging could be better.  Remember, your website is your prime real estate for showcasing your products and services and then turning visitors into customers.

   Hiring a marketing professional to review your website is one of the best investments you can make.

If you’ve been managing your website by yourself until now, it’s hard to know everything about running a business, especially when it comes to using your website as an effective marketing tool. Contact us today; we can help.

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

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