Is your website a dud?
In this eTip I’m talking about what you need in order to have a Home page that draws users in and gets your website working better for your business.
Or you hired someone you thought you could trust but all they did was load in a WordPress theme with your logo and considered it finished.
In either scenario your sales and leads are likely rare and before you go throwing yourself into another redesign I’ve got 5 primary Home page elements you could be lacking that are causing your website to be such a dud.
Over the years as a web developer I’ve heard from many people angry about how absent the return is on the investment they made in their website. Here’s the fundamental Home page elements that will better position your business for success:
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Look Professional
First impressions will determine a favourable or unfavourable view of your business. Be sure your spelling, grammar and links are all done properly and free from errors.
This will give your readers a sense of hope and excitement that not only do you understand what they are going through, you also have a solution for them.
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Engage Your Visitor
You want your audience immediately pulled in with text and visual content as soon as they land on your home page. Use a captivating headline that draws the user in and immediately tells them they are in the right place.
You can try a short video that visually and verbally reassures them they are in the right place. End it with a call to action to sign up for your free giveaway.
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Tell Visitors What You Do
Ensure your visitors know exactly what you do at first glance. Make your Home page about them and not about you. Attract them by addressing their needs– what problem, challenge or desire are you offering a solution for? That’s why they are there in the first place!
Important: Talk and provide information on what they’re looking for, not what you think they need.
Also genuinely speak to your visitors and don’t be ego-driven with how you showcase your offerings. Be of the mindset of being in service of how you can help them. Talk about them, to them.
Highlight your unique selling position by focusing on what differentiates you from your competitor.
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Add Client Testimonials
The best way for others to get to know what their experience with you will be like is through other people’s words. Ensure your testimonials displayed on your site are genuine and can be checked up on when possible.
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Ensure Easy Access
Make it easy for your visitors to contact you. Build trust by sharing your phone number and email address prominently on the site.
Also have a form submission option on your contact page for those more shy about direct contact.
Also include easy-to-spot social media icons so users can get in touch and check out your social proof through those channels.
Are you ready to give your website an upgrade that will take your business to the next level?
Play it safe and invest in an expert. Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
A bad website design will cost you more in the long run so get it done right.
Get in touch and let’s talk about how we can take your website to a whole new professional level!
And if you are liking these eTips, please show me some gratitude and leave a comment, subscribe to my YouTube Channel or better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
