For several years now, we have been posting eTips on our Facebook, Twitter or LinkedIn social media channels. To celebrate a brand new year, here is a list of the most popular eTips.
Feel free to share your favourites to your social media followers! Enjoy!
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eTip: Make it clear what action you want visitors to take next on your website… Include an action for several levels of commitment like a free assessment, low cost trial session, find out more, or click to buy now.
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eTip: Bump your site higher in the search engine results by updating your site regularly. Google loves fresh content.
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eTip: Engagement through social media helps you by listening to what people say… This can also lead to truly inspired ideas so you can address your audience’s most pressing needs.
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eTip: Get creative with your Facebook “About” section by including calls to action and special offers… It’s a clever way to draw attention to your products and services.
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eTip: Spend time nurturing the relationships you have with current blog and social media readers. It’s better to have a small tribe of devoted fans than a big list of casual connections.
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eTip: Have you taken the leap to video marketing yet? If you’ve been putting off adding video to your strategy, now’s the time to give it a go. Start with a short video that introduces a product, encourages newsletter sign ups, or offers how-to tips.
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eTip: Get more customer reviews by setting up an autoresponder asking for their review 2-3 weeks after they purchase the product. Entice them to leave a review by offering to place them in a drawing after they submit their review.
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eTip: Having a quality list of loyal raving fans is far better than a big list of unengaged individuals.
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eTip: Reward people for being in your social media community by giving them insider information and discounts only available through your social media platforms. It makes them feel special.
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eTip: No one likes a bragger – it turns people off. Instead, show your scars and challenges – it makes you much more attractive to connect with.
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eTip: Make your eBook go viral by allowing others to distribute it on THEIR website for free. Then offer an ADDITIONAL freebie in the book that readers can claim from YOUR website so you can capture their email and build your list.
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eTip: Strive to develop trademark stories that reveal how you gained your expertise and the results you gain for yourself and clients.
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eTip: When submitting articles to article directories, be sure to add a byline that includes your name, company name, and link for a free offer they can get by visiting your website.
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eTip: Original, high value content is the glue that gets blog readers to bookmark you, prompts them to sign up for your newsletter and wants them to connect with you on social media. Take time to create juicy, unique content that keeps them coming back for more.
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eTip: Turn prospects into sales by offering a free informational report. Then send an email follow-up a few days later asking if they need help, sharing a customer testimonials, and sharing a special offer.
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eTip: Take time to nurture leads and build relationships with potential customers by sharing helpful tips via email and asking them to follow your social media pages.
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eTip: Have a clear goal in mind for every post you make… whether it’s to inspire, educate, inform or drive people to action.
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eTip: When submitting a guest blog article, take time to research and customize an article for the specific audience of that blog.
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eTip: Get your Facebook fans to chime in by asking about their favourite experience with your brand or product.
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eTip: Drive social media engagement by having a customer of the month. When a fan is featured, they will share it to their own timeline to share the news with their friends.
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eTip: Add a QR code to your business card. It allows the people you meet to quickly scan it and instantly access your website (or whatever action you want the code to do) and then easily connect with you.
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eTip: Don’t spam. If you collected email addresses at a networking event, then you don’t have permission to send marketing emails to them unless you asked express permission to do so. It’s against the law in Canada!
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eTip: Carefully balance informational posts with promotional posts in social media. Use it as a platform to build closer relationships by providing free tips and information, then periodically share discounts and offers.
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eTip: Creating a mastermind group is an excellent way to grow your business. Find a few colleagues that you can meet with in person or virtually. During the meeting you can discuss your goals, challenges and tips with each other. It’s a great way to support and give accountability to each other.
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eTip: Site infrastructure can affect your SEO rankings since search engines love similar content grouped together in subdirectories. For example, name small business articles in a directory path like www.yourbusiness.com/small-business/articlename
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eTip: Your headshot connects you with potential clients & referral partners and greatly enhances your brand visibility on a personal level. Add a professional photo of you to your website, brochures, social networks, business cards, and other marketing materials for greatest exposure.
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eTip: Keep your email marketing out of the spam box by avoiding “trigger” words like: attention, reminder, act now, and FREE.
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eTip: The most important thing to keep in mind when writing is your audience. Who are they and why should they care? Know their pains and concerns… relevancy is the key to a deeper engagement with your prospects.
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eTip: Boost the power of your promotion by making an offer SO good people can’t wait to tell others about it. For example my favourite body lotion shop offered a free bottle of scented liquid soap. I was so thrilled I posted it on social media and told others about it as well.
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eTip: On a web page, SEO is important to make sure your website gets good search engine rankings. Here are 5 key areas you should focus on: page title, description tag, H1 Heading, page copy and page URL.
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eTip: Staying top of mind is key to making sure customers remember you when it’s time to buy. Social media, newsletters, and blogging are excellent ways to provide value and consistently stay connected to prospects.
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eTip: A good way to invite more engagement is with fun posts like vintage photos, trending topics, graphic quotes, and fill in the blank questions.
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eTip: Strengthen the appeal of your offering by targeting it to a very specific demographic.
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eTip: By offering a guarantee, you remove the risk and increase sales.
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eTip: Tap into holiday shopping by showing how your services help customers relax, save time, and/or reduce stress.
Do you like these eTips? Get them daily on these social media channels!
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To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
