Susan Friesen's Journey

Susan Friesen’s Journey

My Story…

Visionary Brand Strategist, Susan FriesenI feel like I have been an entrepreneur all my life. From selling greeting cards door-to-door when I was 8 to having a vision of forming a craft supply import company, my mind was always swimming with business ideas.

The problem was, I had no idea how to go about starting a real business! I didn’t have a college degree (I rectified that later in life) and the more I put off pursuing my dream, the less I believed it to be possible. After all, who did I think I was anyway? No education, no skills, and no bank account to hire a bunch of people to do it for me.

Despite these roadblocks, I forged ahead in baby steps. I went the MLM route and became a Mary Kay consultant where I learned foundational things about sales and customer service. I also built a successful craft business where I learned valuable business basics on pricing, marketing and presentation.

As time progressed, my faith and trust in myself waned. I longed for encouraging words and assistance from “someone” to show me the way and never once believed I already had what was needed inside of myself.

Then one day I made a SIMPLE DECISION. After several years of internal struggle, I made a decision that changed the course of my life forever. In 1989 I decided to go back to school and learn about computers. I knew that foreign contraption sitting on my desk was going to revolutionize how we did business and wanted to explore my creative juices through that medium.

Then I met my second husband, Daniel. Through his loving guidance and support, I began to trust myself again. He helped me believe in myself that I could do anything I set my sights on. The newly empowered “me” was finally emerging after years of self-pity and unworthiness…

However, by this time I was working for corporate 12-14 hour days, 6-7 days a week and only getting paid for 40 hours a week. I loved what I was doing as it was in the web development world, but as Daniel kept pointing out: why was I working so hard for so little in return?

As fate would have it, that job ended a year and a half later and I immediately knew I didn’t want to go back to something like that again. So I decided to go back to school and earn a business degree with a concentration in Computer Information Systems.

This time my intention was to become a “Chief Information Officer” where I could be telling someone ELSE to work the long hours while I lived the easy and luxurious life of an executive. Haha!

While in school, I volunteered for nonprofit organizations and helped with their websites. Soon I was asked by new business owners to build a site for them, of which I gladly accepted (and oh what a steal of a deal they got too, since I had no intention of building my own business – this was just some cash I was going to make before getting my big CIO job!)

As I write this, I realize we still have clients with us today who I worked with way back then!

The thing is, the more women I helped get their website up and running, the more rewarding it became, and the more “on purpose” I felt. I loved “being there” for my clients—answering their questions, helping define their brand for them, being the encouragement they weren’t getting from home and also being the voice of reason that would encourage them to think about other options instead of jumping into an idea without making an informed decision.

I loved doing what I was doing so much so that the old hair shampoo commercial literally came true: “They told two friends, who then told two friends and so on… and so on!” Before I knew it, I was building my own business primarily based on referrals (which is still true today).

Over the years my team and I have helped hundreds of entrepreneurs and business owners build their businesses. Through my journey, I literally became the person I longed to have in my life years ago when I had a dream, but no idea about how to set forth and pursue it.

I now can offer that to others where I can share my gifts, knowledge and expertise and be a support system and mentor my clients long for yet lack in their personal lives.

It is my purpose to be of service for others as they build their dream businesses, so when they announce them to the world, they are doing so with confidence; a professional brand identity; an accessible resource for all their technical, marketing and design needs; and a friend who is their biggest cheerleader.

I write this with deep gratitude for all the business owners I have helped in these past years, and all the people I will help in the future. It is my honour and privilege to be of service to you.

Kind Regards,
Susan

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What Clients Say

I wanted to take this opportunity to thank you Daniel and the eVision Media team for the phenomenal job done on my logo, banner, and website. I’m very happy with the end result and with the professionalism shown by you and your team as you guided me throughout the entire process. I will definitely recommend you to any of my colleagues down the road who are looking to have a professional online presence.

David Baez

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