Your Marketing Should Be Bringing You
Better-Fit Clients
Use this free 10-minute brand positioning self-assessment to see what may be unclear, inconsistent or missing before you spend more time or money on marketing.
The Brand Clarity & Gap Audit will help you review the foundation behind your message, visibility and client attraction so you can see what needs your attention first.
Free fillable PDF • Takes about 10 minutes • Instant Insights
You May Be Working Harder at Marketing
Than You Need To
That may be happening if you:
- Keep adjusting your website, but still are not bringing in enough of the right inquiries.
- Post on social media without knowing whether it is helping your business.
- Rewrite your message repeatedly, yet still struggle to explain why someone should choose you.
- Consider trying another campaign, platform or marketing service because your current efforts are not producing the results you expected.
The problem may be sitting underneath those visible marketing efforts.
When people cannot quickly understand who you help, what makes your work relevant or why they should choose you, every part of your marketing has to work harder.
This audit will help you look at that foundation before you add another tactic.
A Practical Way to See Where Your Brand May Be Losing Clarity
The Brand Clarity & Gap Audit is a guided self-assessment for service-based entrepreneurs who want more direction from their marketing.
You will answer focused questions about five areas:
- Who you are trying to reach
- What you want to be known for
- How clearly you communicate your value
- Whether your brand builds confidence and trust
- Whether your marketing points people toward a clear next step
By the end, you will have a better sense of what is working, what may be weakening your message and what to address first.
Get Your Free Brand Clarity & Gap Audit Now
In About 10 Minutes, You Will Be Able To See:
- Whether your ideal clients can quickly recognize that your business is relevant to them
- Where your message may be too broad, unclear or inconsistent
- Whether your marketing reflects the quality and experience you already bring to your work
- Which gaps may be contributing to poor-fit inquiries or weaker results
- What to strengthen before changing your website, content or marketing plan
You will not leave with another long list of tactics.
You will leave with a clearer starting point.
By downloading this checklist, you’ll also receive weekly emails with valuable brand marketing insights from Susan Friesen. Zero spam. Unsubscribe anytime.
Meet Susan Friesen
Susan Friesen is a Small Business Brand Positioning Strategist and founder of eVision Media, an award-winning Canadian digital agency.
Since 1999, she has helped service-based entrepreneurs strengthen the strategy behind their brand, website and marketing so the right people can understand, trust and choose them.
Susan created the Brand Clarity & Gap Audit to give business owners a practical first step for seeing where their positioning may be helping their marketing and where it may be holding it back.
Questions You May Have
Is this only for new businesses?
No. It also helps established service-based businesses whose services, audience or direction have changed and whose current marketing no longer reflects where the business is today.
What will I receive?
You will receive the Brand Clarity & Gap Audit as a PDF by email. It contains guided questions and a self-assessment you can complete on your own.
Will Susan personally review my answers?
The audit is designed as a self-assessment, so Susan will not automatically review your answers.
You do have the option to book a free 30-minute call with Susan. During that conversation, she can help you identify the strongest opportunities revealed by your audit and clarify which next steps deserve your attention first.
Do I need branding or marketing experience?
No. The questions use plain language and are designed for small business owners, not marketing professionals.
What emails will I receive?
You will receive the audit along with Susan’s weekly emails about brand positioning and practical small business marketing. You can unsubscribe at any time.
