Marketing eTip: Why Your Website Must Be About THEM, Not You

Today’s eTip is about the text on your website.

Entrepreneurs often think too objectively when it comes to their website. They feel they only need to share what it is they do or provide, facts about why they are qualified, and even the prices so that site visitors can make an informed decision on whether to purchase or not.

Unfortunately, this is not at all how people make decisions to purchase.

Listen to today’s 1 minute tip to better understand what people actually use to make their buying decision.

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I’d love to hear your thoughts – if you took an objective look at your website would it be more factual rather than emotionally appealing to your target market? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Lesley

    Thank you for this Susan, so much food for thought as ALWAYS you provide….<3

  • Cozetta Lagemann

    Great use of audio-so much more personal and a great way to connect with your audience. Also, a great reminder with keeping your copy less stuffy and more personal. A good thing to keep in mind-thanks!

  • Very true – many entrepreneurs only think to list the facts or their credentials, but negate to build that emotional connection with their potential buyers. The connection is what builds trust that often leads to a buying decision. To be human, honest and transparent in our marketing, we need to step up and own our vulnerability, rather than hide behind some “cookie cutter” copy.

Why Your Website Must Be About THEM, Not You

Today’s eTip is about the text on your website. Entrepreneurs often think too objectively when it comes to their website. They feel they only need to share what it is they do or provide, facts about why they are qualified, … Continued