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3 Telltale Indicators Your Website is an Epic Failure

3 Telltale Indicators Your Website is An Epic Fail

Glaring Red Flags Your Website is Under Performing and What to Do About it

Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.

And just because you have a sharp-looking website doesn’t mean it’s an effective one. 

The sad part is that even though you may have spent a ton of money on a site redesign it doesn’t guarantee it will increase sales.

Here’s three glaring red flags indicating your website is not performing as well as it should and what to do about it.

Having a website is meaningless if no-one knows about it, visits it or sticks around long enough to see what you have to offer.

A Website is meaningless if no-one knows about it, visits it, or sticks aroundClick To Tweet

Here’s what to look out for:

  1. Low Volume of Website Visitors

    Since your website is the primary marketing piece for your business, sending qualified visitors to it is fundamental for success. Here’s some tips to boost your site traffic and get more visitors to see your offerings:

  2. Sending qualified visitors to your website is fundamental for business successClick To Tweet
    • Advertise using Google Ad and other browser paid search, social media advertising and display advertising.
    • Get actively involved in Social media. These efforts can build a following and drive loyal fans to your website.
    • Implement content marketing strategies by frequently adding search engine optimized content to your blog. Writing informative articles and posting value-driven videos will not only attract visitors but also showcase your expertise in your industry.
    • Enlist in an SEO expert who can boost qualified website traffic and also improve your search engine rankings.
  3. High Bounce Rate

    A bounce rate measures the percentage of many visitors leave your website without browsing any further after that first page they land on.  If people visit your home page and click away, that’s a sign changes are needed to keep their interest.

    Quickly leaving website visitors indicate several potential problemsClick To Tweet

    Here’s some reasons why people are leaving your site before exploring any further:

    • Your home page should be compelling and appeal to your ideal target market. Ensure your brand messaging matches what your visitors are expecting to see so they are drawn in and want to learn more. It’s also important to review where you are promoting your business and ensure your offerings are highly relevant for them. Be sure the call to action is clearly prominent for them to take a next step.
    • People can be very impatient. If your website is slow to load, they will leave long before they have a chance to see your offerings. Your site’s load time must be fast to capture (and hold) your visitor’s attention.
    • Users can get frustrated easily if they can’t find what they’re looking for quickly. Similarly if they encounter broken links, spelling and grammar errors and have a general bad user experience while trying to navigate your site.
    • Sadly, just having a website is not enough.  It’s critical to have your website display properly on smart phones and mobile devices too.  Today, 1.2 billion people are accessing the Internet from mobile devices. Of those users, up to 80% of them browse using a smartphone.
       
      In other words, if your website is not mobile friendly, you are missing out on a lot of potential business.
  4. No Conversions

    You can have all the traffic in the world, but if they don’t buy, it does you no good. Fortunately, if you aren’t happy with the conversion rate, there are ways to improve your site to improve the number of visitors who convert into paying customers.

    Non-converting website visitors are not good for businessClick To Tweet
    • Most visitors won’t buy after their first exposure to your website.  So it’s really important to capture those leads and follow up with them.  Offering a free giveaway is an effective way to get contact information and build your marketing list.
       
      But if people aren’t signing up for your freebie, then it’s time to make some changes.  You may need a more enticing offering or improve your call to action for the sign up.  Using a popup or exit popup can help boost sign up rates.  Having a more attractive graphic image of your freebie can boost conversions as well.
    • The best way to follow up with these leads is through an auto-responder series that is triggered immediately after they sign up for your free giveaway. Additionally, sending out consistent newsletters to your list is also very effective at staying top of mind for them, increasing your chances greatly of them eventually converting into a paying customer.

If you’re not sure where to find these three valuable metrics, the best way to analyze them is to check your website’s Google Analytics and monitor your website’s performance there.

Ready to Increase Your Website Performance and Get More Sales?

Does your website have high bounce rates? Are you getting minimal interactions on your social media? Do you have a low repeat visitor rate?  An experienced digital marketing agency can review, identify and recommend actions to remedy your website’s “profit holes” where you are losing sales.

The marketing experts here at eVision Media we can quickly boost your website sales and conversion rates. We’ve been increasing website conversions and sales for years with some fantastic results for our clients. Schedule a free consultation today about your website!

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

3 Telltale Indicators Your Website is An Epic FailClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Web Design: Understanding the Process to Avoid Disasters

Today’s eTip is about how to properly convey your desired results when working with a website designer.

 

What can you do to prevent your web design project from going sideways?

Being a website design and development agency ourselves we know the pitfalls and costs that come with misunderstandings during the development process.

It often seems like you need to be a mind reader.

This happened to us recently, and we got to experience the other side of the equation and it ended up being a great learning experience for us.

Our project turned out to be a wonderful success and in the process we gained valuable insight into the design process from a customer perspective.

How does a project derail?

What happens normally is miscommunication.

The designer may not understand your goals and has probably not asked you enough questions.

Some good questions that should be asked before the project begins are:

  1. What do you want this website to accomplish for you?
  2. What is your brand positioning?
  3. How do you want to be presented to the public so that they see you as you’d like to be seen?
  4. What message do you want to portray to your audience in order to get them to respond to your site?
  5. Who is your audience and who do you want to visit the site?
  6. What about your site then entices that desired audience?

I should state here that I am referring to a qualified web designer and not someone who can draw something up in Photoshop but doesn’t understand how to create a website that actually performs for you.

Give yourself and your designer enough time to perform the due diligence expressed above. Asking those questions will ensure the project is to your expectations.

By asking the right questions your designer will understand your vision and how to interpret your goals so you wind up with a website that you’re in love with and proud to show off to friends, family, associates, and most of all your desired clients.

Go ahead and leave a comment below and please subscribe to our YouTube channel or newsletter so you get weekly tips and strategies like these.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Meta Tags Influence SEO and Website Rankings

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page

How Meta Tags Influence SEO and Website Ranking

If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

Business owners must think beyond keyword rich content and use SEO Meta tagsClick To Tweet

One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw your ideal client in to visit your site.

Unlike the early stages of search engines, adding relevant keyword meta tags won’t rank your website higher up the search results anymore. However, Meta tags are a great way for business owners to provide search engines, and their users, with information about their website.

But when used incorrectly, the negative impacts can be detrimental to your business.

Simply put: Tags, by definition, are snippets of text that describe a page’s content but they don’t appear on the actual website itself, they only appear in the pages’ HTML code.

In this article, I’ll cover the six different types of meta tags and why you need to pay attention to them for all pages on your website, including blog posts.

  1. Meta Keywords Attribute (Aka. Keywords Meta Tag)

    Usually, a good keyword meta tag is a list of 10-15 essential ideas related to your web page. They should be based on a specific theme or topic of discussion on any particular page or post on your site.
     
    As mentioned, the “keywords” meta tag was once crucial in the early stages of search engines. In modern times, however, Microsoft’s Bing is the only search engine that still looks at these keywords. Bing also uses keywords to detect spam.
     
    Since some search engines still these tags in their algorithm, we recommend adding them anyway despite many SEO experts saying not to bother.

  2. The Title Tag

    A title tag, on the other hand, is the most important title tag to use on a web page and blog article.
     
    Each page should have a unique title tag that specifically describes the content on that web page.
     
    You will always find the title tags of each web page at the top of your browser, giving the viewer direction as to where they are and more importantly, gives the search engines a primary look into what that page is about.
     
    Meta Title Tag demonstration in Google

    Ideally, you want to use keywords in the title tag but in a way that makes sense to the reader in efforts to draw them in and want to click to continue reading the piece.

  3. The H1 and Other Heading Tags

    These tags are also important. The search engines will look at these as indicators of context.
     
    In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
     
    Use heading tags as a means to help organize your page or article:

    • H1 tag: What is this page about?
    • H2, H3, H4 tags: What is this section about?
  4. Meta Description Attribute (AKA. Meta Description)

    First and foremost, the Meta description is a short summary sentence that appears in the search result pages under the Page Title.
     
    Often, the meta description information is what shows up in the SERPs (Search Engine Results’ Page) as the page’s description.
     
    Google description Meta tag example
     
    Even though Google had stated that keywords in meta descriptions have no impact on website rankings, they are still considered very important to many SEO leaders.
     
    We at eVision Media, feel that using relevant, well-researched keywords in targeted demographics & geographic regions can only benefit your website ranking.
     
    Another reason to pay careful attention to the Meta description tag is your SERP sales pitch. Use this tag to describe your page in such a way that the user will want to click.
     
    To make the description sound both applicable and sensible isn’t easy; hence, why, we are here to help!

  5. Meta Robots Attribute

    The meta robots attribute is a lesser known meta tag but nonetheless, ranks as the second important meta tag. These tags direct the search engines on what to do with your webpages:

    • HTML code: index/noindex – whether to show your page in the SERPS or not
    • Follow/nofollow- tells the engines what to do with the links on your pages, whether to trust and “follow” your links to the next pages, or not.
  6. Blog Post Tags

    Although not considered official Meta tags, blog post tags are very valuable to your site’s visitors and to search engines.
     
    Much like in WordPress, tags can be used as “categories” next to every blog post to ensure  visitors find the topics they want to read.
     
    From a visitor’s stand point, blog post tags improve the usability of your website as they can identify specific post topics.
     
    Ultimately, blog post tags categorize information on the web page and group them into topics, which in the end, will increase your site ranking.

At eVision Media, we provide hassle-free SEO services that aid in your success of running your business.

Hiring an SEO professional will avoid you from making costly marketing mistakesClick To Tweet

Hiring internet marketing services will help avoid you from making costly mistakes.

A little mistake you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Meta Tags Influence SEO and Website RankingClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Essential Website Update Hacks to Help Boost Sales

10 Essential Website Update Hacks to Help Boost Sales

When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

Your website is promoting your business 24 hours a day, 7 days a week and needs your attentionClick To Tweet

First of all, your business website is not a static brochure. 

It should be a living, breathing document that is an accurate reflection of your business.  But it’s easy to get caught up in the daily activities of  running your business and forget to review your website regularly.

If you can’t remember the last time you did a website update, let’s just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

  1. Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.
  2. Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.
     
    This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it’s important to customize this page and make good use of it.
     
    You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.
  3. Fix Typos. Nothing looks more unprofessional than having typos on your web page.  Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.
     
    Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.
  4. Improve Navigation. Keeping website navigation simple and intuitive is important.  You want customers to find all the most important information without having to hunt around and look for it.
     
    Keep it simple:  Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.
  5. Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it’s costing you traffic and valuable leads.
     
    Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.
     
    If you haven’t checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don’t, it’s costing you sales.
  6. Update the Staff Page.  Turnover happens so it’s important to regularly review your staff page.  Check to see if you need to add new hire, remove old ones, and update bios and headshots.
  7. Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!
     
    Add a link to your business on Google Maps too so people can find your business easily.
  8. Add Social Links.  Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.
     
    Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.
  9. Update the Look and Feel.  Has your ideal target market or brand image changed since you last updated your website? Or perhaps it’s time for a fresh new look that is more up to date?
     
    I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.
     
    So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.
  10. Copywriting Update.  It’s important to review the content on your website.  Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?
     
    The text and images on your site are extremely important when trying to convert website visitors into paying customers.
     
    It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

If it’s been a long time since anyone has reviewed your site, let eVision Media review it and share ways we can help you boost conversion rates, update your look, and create a better user experience.  Contact us today to discuss.

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 10 Essential Website Update Hacks to Help Boost Sales from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Secrets to Creating a High Converting Website Home Page

Secrets to Creating a High Converting Website Home Page

We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website.

Your website often offers a first impression to your prospective clients; make it favourable!Click To Tweet

So how do you create a design that is eye-catching, engaging, and draws visitors to take the next step with you?

Here is what to include on a truly effective homepage.

Define Your Target Market

Before you write a single word or jump into designing a snazzy logo you need to identify your target market.

Ask yourself questions like:

  • Do you serve a certain geographic market or do you serve customers nationwide or globally?
  • What key problem do you solve for customers?
  • What age and gender are they?
  • Are they in a certain industry or profession?
  • What income bracket are they in?

Now that you have defined your target market, you can begin planning content and a design that speaks to the needs of your ideal customer.

11 Top Elements of a Highly Effective Home Page

  1. Compelling Headline

    Clearly state what you do, who you do it for, and how you help them. Keep it short and simple.

    Place this prominently near the top of your website.

  2. Welcome Video

    Visitors love video because it helps them get to know you and get a sense of what it’s like working with you.

    In the video, tell viewers your name and the results that clients get from working with you. Then introduce the challenge of why people struggle with the problem you solve.  Next share why you are successful helping people overcome that problem. Then tell visitors who you can help them now in the free offering you are sharing.

    Then call them to action to sign up for your mailing list.

  3. Free Offering

    Generate leads by featuring an opt-in where visitors can get an irresistible free offer such as a special report, audio, or video tip.

    Once someone joins your mailing list, you can send high value tips and information to prospects along with offers and calls to action.

    This helps you to earn a prospect’s business when they are ready to buy.

  4. Text Copy

    The best website copy is simple, direct, and compelling. It’s not only important to describe what you do, but also why what you do matters.

    Prospects want to know about the benefits of buying from you. Reveal why customers should buy from you and not your competition.

  5. Services or Products Highlights

    Aside from getting them into your list, the other primary goal of your website’s home page is to engage customers to dig deeper in your website and move further into your sales funnel.

    For visitors who want to learn more, add teaser text and images that link to your most popular services and product offerings to help visitors decide what they would like to do next.

  6. Social Media Icons

    If a site visitor likes your content and wants to follow you on Twitter or Facebook, they should be able to do that without having to hunt around for the icons or links.

  7. Blog Preview

    Often people want to see what information you have available for free to help with their problem. A blog helps establish your credibility as a thought leader in your industry.

    By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too. Plus, blogs help to deepen the connection with your followers by giving them an opportunity to learn more about you.

    Having the most recent 2-3 blog articles highlighted on the home page not only helps visitors easily find your posts but also gives your website extra SEO juice.

  8. Testimonials

    Sharing words of praise builds credibility with potential customers. They want to know that your product works and creates results.

    Endorsements from satisfied customers build trust so be sure to have a testimonial feature on your home page that links to a page of them.

  9. Credibility Builders

    . Displaying the endorsement of a major media or a top national organization is a powerful reputation builder. If you have been published anywhere or have been on TV or radio, add those logos to your home page.

    For example: “featured on:”, “As seen in:” or “Member of:” located at the footer of your website can build trust and credibility.

  10. Call To Action

    Offer calls to action to visitors at every stage of their website experience. Create calls to actions to learn more about your products and services, review frequently asked questions, start a free trial, sign up, or schedule a free consultation.

  11. Contact information

    Your contact information should be visible on the site. You don’t want visitors to have to hunt for your phone number or email address if they have a question.

    If you run a shopping cart, it’s best to have a customer service phone number located in the top right corner of each page on your site. This will build trust and help with the decision-making process.

  12. Your homepage acts as the face of your company.  It welcomes visitors, builds trust, communicates value, and directs visitors to the next step.

    Hopefully these tips have been helpful to you. If your website is in need of a re-do in order to incorporate these best practices, let me know and we can discuss how your website can be redesigned for better results.

    To your success,

    About the Author, Susan Friesen

    Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

    As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

    Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Get Your Website Mobile Ready Or Lose Business

What Google’s Algorithm Change Means to You

Mobile Friendly Websites Boost SEO

If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.

Why? The search engine game has changed – again.

In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices.

That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.

After reading this article, you’ll have a better understanding of how important it is for your website to be optimized for smart phones and what you can do about it if it isn’t.

There are two major reasons why having a mobile/smart phone friendly website is a must:

  • Trends Show Mobile Buying is On the Rise and Growing Fast

    All indicators point towards mobile consumers being ready to buy. In fact, Rocket Post states that over half of all mobile searches lead to a purchase.
     
    And even more importantly, according to The Social Media hat, nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices.
     
    So if your business is not mobile ready, you could lose the lead or sale.
     
    And even if a consumer is not buying, they are using their mobile devices to research your company and learn more about what you have to offer. If they find visiting your website a hassle, can’t navigate around easily and are met with tiny font sizes and squished text, then the odds are extremely good that they will quickly leave and find a better experience on your competitor’s website.

  • Google Will Now Favour Mobile-Ready Websites in Search Rankings

     
    Google has recognized the changing behaviour of searches and that’s why they have recently announced a major algorithm update: As of April 21, 2015, Google will be factoring in how mobile-friendly a website is to determine how high in the searches your website will appear.

     
    That means if your website is not mobile friendly, your position in the search results may get pushed down where smart-phone friendly sites will be displayed above yours.
     
    So if you don’t want to lose organic traffic to your website, it’s critical to convert your website to be mobile ready.

Not sure if your website is mobile ready? No problem.  Google has provided a free tool to check if your website is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/
 

Choosing the Right Mobile Ready Format for Your Business

Now that you have very compelling reasons to take action and convert your website to be  mobile ready, the only question left is to decide on which direction to take.

There are two basic formats that can be used to convert your website to be mobile ready:

  1. Constructing a separate mobile site

    This involves your web developer designing a completely separate website that is specifically designed to display properly for mobile devices.
     
    In this case when a user visits, your website detects what browser they are viewing it on and serves different HTML code that is suited for that specific browser size.
     
    Some entrepreneurs and business owners opt to just have their home page converted over to being compatible to smart phones so that the user’s initial experience to the site is a favourable one.
     
    The downfall of this approach is that while it may display perfectly on current devices, if a new phone or tablet size comes out, it may require creating a new mobile design sized for that specific browser size.
     
    The other major downfall is content redundancy. When you make an update to your main “desktop version” website, then you also have to remember to update the mobile-friendly versions too.
     
    So this approach can require some attention to upkeep to make sure there is a mobile site designed for every popular browser size.

  2. Develop a new “Responsive” website.

    Having a responsive website means it will shift and adjust its layout according to the size of screen the user is looking at your website from.
     
    So if a user is looking at your website from their desktop, it will look like a normal website layout; however, if they are looking at it from their smart phone or iPad, then the layout will adjust according to the smaller screen size yet still be very readable and user-friendly. What happens is elements on the screen shift into a single column layout as opposed to making everything tiny to read and see.
     
    The advantage of a mobile responsive site is that it will display correctly and be easy to read no matter the browser size. Additionally, there is only one website to maintain.
     
    Plus you don’t have to implement any special search engine optimization measures.  The SEO you do on your web page will work perfectly when the website displays on mobile devices as well as on a desktop.
     
    Having a responsive designed website is what Google recommends. So if you have a fixed width, desktop-friendly website right now, this is the time to seriously consider converting it to being mobile responsive.

Depending on how old your current website is and how it was originally built, there is a chance that it can be converted over to being responsive without the need for a complete re-build. You will need to contact your webmaster to find out if this is an option.

Another thought to consider is that if your website is more than 3 years old, it might be looking out of date by now so taking advantage of the need to convert to being responsive can also mean having a fresh design with a more contemporary layout.

With your website representing your business 24 hours a day, the investment is well worth it as opposed to sending potential leads and clients away because they couldn’t navigate your website easily.

Avoid These Mobile Ready Mistakes

As a side note and something to bring to your web master’s attention is that Google warns it will penalize websites that make these mistakes:

  • blocked JavaScript, CSS and image files,
  • unplayable content,
  • faulty redirects,
  • mobile-only 404s,
  • app download interstitials,
  • irrelevant crosslinks or
  • slow loading mobile pages.

Working with a qualified web developer who is educated on mobile web design and development can ensure that your website doesn’t have any of these mistakes.

Don’t Delay – The Time to Go Mobile Is Now

While in the past business owners may have put off converting their website to a mobile-ready design, today there are many compelling reasons why it’s critical to convert your website now.

Mobile users are researching and buying from their smart phones at an ever-growing rate. Plus, if you aren’t mobile ready, Google will start penalizing your search rankings.

Take notice and take action: Mobile is here to stay. 

Is your website ready? If not, give us a call to discuss which is the best route for you to take in converting your website to being mobile-friendly.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Steps to Spring Clean Your Website and Put Life Back Into It

It's time to spring clean website

Spring is here.  Now is the perfect time to review your website, update any outdated information, and give it a fresh, clean look!

Here are some ways to spruce up your website and bring back some life to it!

  1. Freshen up the  website copy (text and images). Refresh especially your home page  in a way that your prospects will find compelling.  Copy is king in the online world so don’t neglect this critical component of your website.
     
    If your copy isn’t well written, it’s not going to elicit much trust from your potential clients or move them into action, so be sure it’s written in a way that achieves your website goals.
  2. Give it an updated look. If your site was created more than 3 years ago, it’s time to bring it up to date. An old and tired looking website is not going to attract your ideal client.
     
    Not only that, but the chances are good that your website is not mobile-friendly or “responsive”.  A mobile-ready website makes it easy to navigate for visitors that are on the go with their phone or tablet.
     
    Plus, websites that are mobile friendly will start getting an extra SEO boost with their results showing above other results in Google.
     
    So if you don’t mobile optimizing your website by April 21, 2015, it could cost you valuable traffic and rankings.
     

     
    So use this spring energy to make your website look and feel contemporary and appealing to today’s market. The more appealing your site looks to your prospects, the more effective it will be at drawing them in and doing business with you.

  3. Add a blog (or don’t forget about your blog!) A blog is a perfect way to keep your website copy fresh and new. Post an article once a week and not only will your prospects see that you are actively sharing valuable tips with them but the search engines will reward you by boosting your rankings.
     
    Blog articles also provide new content that you can share on your Social Media channels and to your newsletter list.  When you regularly write and share new articles, it showcases your expertise while building rapport and trust with your followers.
  4. Add an eNewsletter (or don’t forget about your eNewsletter or eZine!) eNewsletters are a perfect way to keep in touch with your followers (your subscribers.)  Regular weekly newsletters are best  but if you can’t publish that often, publish a monthly newsletter. Something is better than nothing at all!
     
    This is a critical component to your marketing efforts and you will get results, I promise! It doesn’t have to be elabourate, but it does need to professionally represent your business so be sure to have your newsletter template accurately reflect your brand.
     
    In relationship marketing, you want to write articles that will inspire, inform and educate your followers. So having an eNewsletter is a perfect way to do this and for you to showcase your knowledge and expertise.
     
    Consistent eNewsletters are also a means to stay top of mind with your potential clients. If you only send out an eNewsletter every 3 or 4 months, your readers forget about you.  Then when you finally send your next newsletter, it’s like re-introducing yourself to your list each time, which is very counter-productive to your marketing efforts.
  5. Add Social Media features to your site. If you’re marketing on social media channels, then it’s important you have those buttons and links on your website so you can send people to your accounts to follow you.
     
    Additionally, you will want to add social media sharing features to your site, especially your blog articles, so people can share them to their followers, which gives you even more brand exposure.

Ready, set, go!

If your website needs a Spring Review, eVision Media can help you update your site, give it a fresh look, and create ongoing social media and communications with your followers.  Contact us today to find out more about eMarketing and web design services.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Using Testimonials to Get Sales Conversions

Today’s eTip is about using testimonials.

Testimonials from happy clients can have a big impact on sales conversions and help determine whether someone else decides to work with you or purchase your product or not.

Listen to today’s 1 minute tip on how to leverage testimonials on your website.

For more tips on how to make your website get you the results you’re looking for, sign up for my free guide today.

CLICK HERE: http://ultimatewebsiteguide.ca/

I’d love to hear your thoughts on this – do you collect testimonials from your clients? Please leave a comment below or if you have a question about testimonials, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".