eBusiness Blog

2 Pro Tips for Shooting Professional Looking Social Media Videos

In continuation with our article last week about video marketing strategies to help showcase your business, today’s video eTip is to help you improve the quality of your videos.

 

Of course, if you’re going to display a video on your homepage you would want to hire a professional videographer to assist you with that project. The intention of this blog is to assist you with creating videos for your social media accounts to engage with your potential customers and build your professional-looking brand exposure.

How to improve how your video looks

Have you ever clicked on a video and it just didn’t look right? For example, the colour was a little too yellow, or the footage was too grainy, or the quality just wasn’t up to industry standard? The main reason for this is usually lighting.

Poor lighting can potentially be a big distraction for your viewers, because instead of focusing on the content you’re providing they are being distracted by the quality, or lack thereof in your video.

Earlier in my career I was fortunate enough to work as the first paid Master Control Operator for our local cable vision studio, MSA Cable 3. While employed there I was able to learn a lot about video production, lighting, audio, directing and editing video.

Typically, in a studio set-up they use a lighting setup called three-point lighting. The three main light sources are:

  1. 3 light video shoot set upBacklight

     
    A backlight is a spotlight that shines on the back of your head, behind your head. The reason for this lighting is to remove all the shadows from the background of your shot.

  2. Fill Light

     
    A fill light usually has a broader spectrum which creates wider range of softer diffused light. Usually a fill light will be off to the side of the camera and it fills the whole space.

  3. Key Light

     
    A key light is more of a spotlight that is focused directly on and more in front of the subject.

With these principals of studio lighting in mind there are a couple of ways you can emulate them and improve the quality of your video.

Window Light

Have you ever heard a photographer mention they are running out of daylight? That is because natural light is often the best light for lighting your subject.

You can take advantage of natural light by getting in front of a window and using it as your fill light.

If you’re shooting outside try not to stand in direct sunlight because this can light your subject too much and over expose the video. The reason this doesn’t happen in front of the window is because the window naturally diffuses the light and makes it softer.

Lamps

It’s going to be tricky to get a back light unless you have an overhead light. However, you can utilize lamps to add more fill lights or even a key light to your video setup. In my video above I am using several lamps as well as window light to improve the lighting of my video.

How to improve how your video sounds

Audio may not be the first thing you think about when you’re creating a video however it is vital to the quality of your video. For instance, if someone watching your video can’t hear what you’re saying then they won’t take away any value you’re providing.

In the video above, you’ll probably notice that I’m using a lapel mic. These mics are generally cost efficient, will raise the quality of your video and are compatible with your smartphone.

Previously I have used a headset microphone while recording video on my webcam at my computer. While this works just fine, the down side to a headset mic is a lack of mobility.

Another option to consider is purchasing a handheld microphone. However, for creating social media content that may be a little too over the top.

And finally, you can always use the internal microphone on your phone. While this is the least expensive option, there are some hurdles you will encounter when using your phone’s mic. The best use for this mic is within proximity to you, for example a selfie. If the phone is too far away that’ll create sound reflections and cause room noise to compromise the quality of the audio in your video.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2 Pro Tips for Shooting Professional Looking Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Properly Frame Your Social Media Videos

Have you ever watched a Facebook video and felt something was “off” about it but didn’t understand why?

In today’s video eTip I’m covering how to frame your social media talking head videos properly in order to avoid a similar disconnect with your audience.

 

5 Ways to Frame your Social Media Videos for Optimal Results

One of the things many people don’t know about me is that I have an extensive amount of video experience from working at our local cable company, MSA Cable 3, many years ago.

I was the first paid position as Master Control Operator and while there had the opportunity to learn
from the pros about video editing, directing, producing, lighting and camera work.

Back then our crew would head to the Abbotsford Airshow every year and shoot behind the scenes footage of the jets and even go up in the planes with a hand-held camera in tow to get some incredible shots from the sky.

More recently I attended the Vancouver Film School and took a semester on video editing and production. For this reason, I’m very passionate about video and want to share my knowledge and experience about videos to you so you can create professional looking videos for your social media marketing.

Here are a few of the technical details in relation to framing you need to be aware of when shooting your next video:

Where You Are Positioned In the Video

When standing in front of your camera, ensure you are positioned in the middle of the frame. Do this to avoid taking your audience’s attention elsewhere and be distracted by what is getting equal billing to you.

If you are off to the side, if diffuses the focus on you. The exception to this of course is if you have others in the video aside from yourself.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

Avoid this space from being too much or too high as that will result in you “floating” in the shot.

You also don’t want too little space either. Avoid cutting off your head or having the top of the camera frame “sit” right on your head.

Where to Look

Ensure you are looking right at the camera lens. This is a common occurrence when using a smart phone to shoot videos.

Often we naturally look at ourselves appearing in the screen monitor when recording; however, this is not where the camera lens is, and this causes you to not be looking directly in the eyes of your viewer.

Regardless of what kind of recording device you’re using, experiment to find out exactly where to look so you are looking directly into the camera lens as opposed to watching yourself in the monitor.

Use Varying Frame Sizes

Something that adds interest to your videos is varying up the frame sizes using the zoom feature. Zooming in and out adds variety to a static shot, capturing your audience’s attention more.

There are 3 different shots you can use:

  1. Tight head shot – a close up of your head typically from the chest up.
  2. Mid framed shot – where the camera is pulled out a bit more and shows more from your waste up.
  3. Wide shot – a wider frame showing more of the full body.

Without having the luxury of a cameraman to do the zooming in and out for you, you can do these varying shots during editing.

When I shoot my videos, I record them as a wide shot and then use Camtasia or Abode Premiere Pro to do create the varying frames. There are many other free and low-cost video editing tools you can use as well.

Incorporate the Bottom Third

The bottom third is literally the space at the bottom of your video that begins two thirds of the way down, spanning until the bottom of the frame.

This is where displaying closed captioning is done, which is very useful for YouTube and Facebook videos. Stats tell us a large percentage of people do not turn on the audio when watching a Facebook video so using closed captioning provides an alternative way for them to receive your message.

You can also add a graphic in this space that displays your name, logo and website address or any other kind of call to action to promote. This makes an effective visual reference the audience can see and make note of.

The next time you record your social media “talking head” video, keep these pointers in mind and frame your shot in a way that will get you the best results. Your viewers will then be interested and captivated as opposed to feeling disconnected and moving on.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Properly Frame Your Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What a Baby Giraffe Teaches Us About Viral Campaigns

What a Baby Giraffe Teaches Us About Viral Campaigns

5 Ways You Can Boost Your Business Exposure

Looking for your next big marketing campaign?  Could your business use a brand exposure boost?

You may want to take a lesson from the Animal Adventure Park in New York.

April the Giraffe is close to giving birth any moment now.  Millions worldwide have been captivated on YouTube, watching April the Giraffe’s journey to giving birth (and yes, I’m guilty to admit I too am one of them!).

While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough event, the world began to take notice and April’s pregnancy quickly went viral.

Interestingly, the live feed was installed to help the staff monitor her without needing to be in the barn 24-7. They thought it would be fun to make this feed available to the public at the same time.

Little did they know within days they would have millions of viewers watching April’s every move, anxious to not miss the big event.

In fact, if you read the comments on their Facebook page, you’ll see just how many are intently keeping tabs on the big girl and her mate Oliver in the pen next to her.

While being a daily follower (good thing I have 3 monitors so can always easily check in to see what she’s up to), the huge success of this campaign has me thinking about the lessons we business owners can learn about strengthening our brand identity using this unique case study.

April the Giraffe provides an excellent case study on viral marketing and brand exposureClick To Tweet

So here’s 5 ways you too can build your business exposure as we examine a few tactics from April’s playbook:

  1. Live Video

    Who can resist the thought of seeing a baby animal? Baby animals are a huge draw and April’s soon-to-be-born baby is no exception.
     
    Having a live video allows people to feel they are a part of the experience. Aside from YouTube, Facebook LIVE, Instagram Stories and Snapchat all have a live feed ability. What can you share live that your followers would find of interest?
     
    Remember people don’t want to be marketed to; they want to be a part of something and be entertained.  And once they become part of the story, they get addicted.
     
    Live video is great marketing and an excellent way of building your brand reach.

    Live video is great marketing and an excellent way of building your brand reachClick To Tweet
  2. Sponsorship

    Not only has the Animal Adventure Park gotten incredible visibility out of April the giraffe, but they also turned it into a revenue generating activity.
     
    If you notice, Toys R Us is a sponsor for their video feed.  That’s an excellent fit considering their Geoffrey the Giraffe is the mascot of Toys R Us and kids love the zoo. If you are looking to get a gift for your child then check out my kid needs that’s guide.
     
    The Park set up a Go Fund Me Account and a page asking for other corporate sponsors who want to cash in on the exposure for their brand.

  3. Social Media

    Twice a day, updates are added to the Park’s Facebook page giving their fans insider information about April’s progress.
     
    Fans get to see close-up pictures and read about the latest vet reports of this mama Giraffe to be.  This has been a very effective hook to boost Facebook likes for their business page.

  4. Custom Emoji

    Emoji’s have become a very popular part of pop culture and the Adventure Park capitalized on this by offering an April the Giraffe emoji to their fans.
     
    Why not make your own emoji to create buzz for your own marketing campaign? Make it easy for fans to spread the news for you! Plus, emoji’s are downright fun. Who can resist?

  5. Live Chats

    Every night the Park staff enable the live chat feature on YouTube and respond to as many fans as possible. It literally is a zoo during these chats! Thousands show up to ask questions, make a donation to boost their question’s visibility, and be a part of the whole experience.
     
    Facebook LIVE is a great tool to facilitate live chats. It provides an opportunity for you to showcase your expertise as well as your brand and offer a way for your followers to get to know, like and trust you more.

    Facebook LIVE is a great tool to facilitate live chatsClick To Tweet

Launch Your Own Viral Campaign

Today’s media has changed the way consumers interact with brands.  Your potential customers are exposed to thousands of marketing messages every day.

No one wants to be sold to, but everyone wants to buy.

Which companies do they choose to shop with?  The ones who create community, engagement, and an incredible brand experience just like how the Animal Adventure Park did.

So stick your neck out like April the Giraffe has and you’ll give birth to greater sales and visibility for your business.

Want to learn more about social media and the tactics you can use to help build your brand exposure?

21 Day Social Media Challenge April 17th

I’m holding a 21 Day Social Media Challenge starting Monday, April 17th. For only $21 you will receive bite-sized tips and strategies on social media every day for 21 days.

CLICK HERE TO SIGN UP FOR THE 21 DAY SOCIAL MEDIA CHALLENGE TODAY!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

What a Baby Giraffe Teaches Us About Viral CampaignsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
     
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
     
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
     
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
     
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
     
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
     
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
     
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
     
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
     
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
     
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
     
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
     
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
     
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
     
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
     
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
     
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
     
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

9 Ways to Get More Leads From Social Media

9 Ways to Get More Leads From Social Media

Getting new customers is the lifeline of any business.  In fact, many marketers sell social media marketing as the big solution to growing your business.

Getting new customers is a business lifeline; Social Media makes a great lead-generation toolClick To Tweet

But the truth is, many businesses post on social media and are frustrated at the results they are getting. Most of the time, this is due to entrepreneurs jumping onto social media without any real plan in place.

Below are some proven strategies to get more leads that will convert to sales for your business.

  1. Build Close Connections

    The first step to getting more leads is to expand your circle and connect with new people.  Connecting with others on Twitter and Facebook will usually result in a follow back.

    Also join Facebook and LinkedIn groups where you know your ideal clients are hanging out.  Answer questions, be helpful, and share value. Don’t make these groups a place to “sell” your wares.

  2. Host a Webinar

    Create a free webinar and promote it to your list and with social media advertising.  If you do a great job of sharing your expertise and build credibility as an expert, it’s easy to enroll people for free get acquainted calls or other paid offerings you have.

    Plus, once you have people on your mailing list, you can continue to build a relationship with them, add value, and offer other products that would be helpful.

  3. Create Irresistible Free Offerings

    Create a free download that you can offer with an opt-in form on social media.  This could be an audio, video, report, guide, ebook, infographic, a free book chapter, an app, or blueprint.

    You can share this offering on your social media channels, in groups, and even create JV partnerships by offering to cross promote your freebie with someone else who shares a similar target market as you with a complementary, but not competing, freebie.

  4. Include Calls to Action

    Make sure to share calls to action for your products and services with some of your social media posts.  You have to invite your social media followers to take the next step and tell them what to do.

    Share it with a funny or interesting image or a short tip that enhances your message so you’re still providing value but also leading your followers to a next step.

  5. Upload Videos to YouTube

    According to a study conducted by Forrester research, Internet marketing videos were more than 50 times likely to receive natural page ranks than ordinary text pages.

    Simply write a compelling title, provide solid content, add a description that displays your website URL and contact information. You can also brand it by displaying your company logo on the screen.

    You can share a tip, answer questions, review a product, or bust commonly held myths. Your goal is to share your expertise and build brand awareness so people can discover you and what you can do for them.

  6. Offer Exclusive Discount Codes

    Share a special discount code on your social media accounts where if they use it on your website or at your store, it will provide the customer with an extra discount.

  7. Activate Your Facebook Page Call To Action Button

    Facebook offers several options to compel your followers to take a next step with your business.

    You can choose from Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, and Learn More.

    Facebook Call to Action Buttons

  8. Set Up a Newsletter Facebook Tab

    This can be used to get people into your newsletter list without them having to leave Facebook. See ours in action here.

    In order to do this, you’ll need to add the Static HTML App to your Facebook page and integrate your newsletter provider’s form onto the page. Woobox also offers a free service for this with their HTML Fangate Tab.

    You should also have your HTML files hosted on a secure server to avoid any security messages that might come up.

  9. Host a Facebook Contest

    It’s a fun way to tap into the power of social media to engage with your fans and grow your mailing list.

    Examples of a contest would be having people submit their ideas for naming your book, or let them vote on which of your new headshots they like the best. Or simply have fans submit their name and email to enter a drawing for a gift card. Just be sure to read over Facebook’s promotion guidelines to ensure you’re not in violation of their rules.

I hope this gets you pumped about ways to turn your social media efforts into an effective way to generate leads for your business.

The good news is that if you need help, we have a team of experts who can implement these Social Media strategies for you so you can sit back and not have to worry about learning how to do it all yourself. Or you can learn more in-depth strategies with our monthly Social Blast: eMarketing For Entrepreneurs Membership Program.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Building a Successful Business Relies on Consistent Marketing

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income

Let me ask you a question.  How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post?

That’s what I thought… Guilty!

What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise.

Many entrepreneurs are an epic fail at delivering marketing consistency. You too?Click To Tweet

What keeps us from marketing consistently?

Why is inconsistent marketing so hurtful to our reputation?

How can we put a plan in place to make consistent marketing easy?

This article will provide answers to each of these questions and help you get on track with better consistency for your business marketing.

What’s Not Getting Done in Your Business – A Self Assessment

How many of these inbound marketing tasks are not being consistently done in your business?

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

If there are items you are not getting done, then you are leaving money on the table.  Why is it we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

  • I don’t know what to write about. True, staring at a blank computer screen is not inspiring.

    One way to avoid this is to create a marketing calendar.  This is one central document that you can use to map out your promotions for the year and ensure your marketing messaging themes align with it.

  • I don’t know what my audience cares about. This is a lame excuse; there are clues all around you.

    For one you can survey your list and followers to find out their biggest challenges.

    Secondly you could do keyword research to find out the high-searched topics.

    Third, see what others in your field are blogging about. What topics caught your attention?

  • I’m too busy. True, it’s easy to be loaded up with client deadlines and appointments. I know this happens to me the most.
     
    There are a couple of ways that even busy business owners can market regularly.  The first is to get a marketing assistant.  If you don’t personally have the time or discipline to get a weekly eZine out for instance, an assistant can post the articles on your blog and preschedule them to go out in your email marketing program.

    The same is true for your social media.  You can delegate some of your social media to a reputable resource who can curate content and preschedule it using a tool like Hootsuite.

  • I am a terrible writer. No problem. If writing is not your thing, you can record short audios or videos instead.
     
    You can even record yourself talking out an article and have it transcribed. You can pull your articles from other materials you have written such as your book, workshops, and webinars.

    Finally, there are many talented writers that can take your concept and turn it into an article written with your voice.

Why Inconsistency Hurts Our Business So Much

It’s easy to think that if you miss a weekly email newsletter it’s no big deal. But when you publish a weekly newsletter, its making a promise to your readers.

When you miss that connection, it breaks your promise.  Not only does that weaken your relationship with your list, but it can lead to mistrust.

When you aren't consistent with your eZine, it weakens your relationship with your listClick To Tweet

When you communicate consistently with your readers it builds a trusting rapport and connection.  They look forward to seeing your emails rolling into their inbox.  Don’t let them down.

Plus, inconsistency can lead to your readers to forgetting about you.

They move onto the next most exciting ‘guru’ in their inbox who connects regularly with them.  Then when 2 months later when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”

How to Reform and Become a Consistent Marketer

  • Schedule time for your marketing. Book an ongoing weekly appointment for you to curate your social media, write articles, publish newsletters, create email blasts, and develop freebies for your list.

    It could be “My Business Monday”.  Promise yourself to keep that time set aside for marketing your business.

  • Create an idea file. Whenever you come across emails, articles, and quotes that inspire you, save it to a folder in your email or make an Evernote list of “article ideas”. Use this as your source of inspiration when stuck on a topic to write about.
  • Develop an editorial calendar. This acts as a roadmap to keep you on track with topics, messages, and promotions.  This way your marketing messaging is in perfect alignment with your promotional efforts.
  • Get help. If your business is growing fast and you don’t have time to handle all the marketing yourself, congratulations!

    Even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities.

    Plus, someone who specializes in social media, blogging, and copywriting etc. can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing.  Make the commitment today to make marketing your business a top priority and watch your business grow!

And if you are looking for help in online marketing, we can help! Contact us today to discuss your needs and how we can help you get consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – do any of the above resonate with you or is it something else?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: How to Use Audio for Great Lead Generation

Today’s eTip is about lead generation…

Online lead generation is a great strategy to help you keep in touch with your website visitors so that you can build a “know, like and trust” factor with them.

Listen to today’s 1 minute tip that shares one lead generation strategy using MP3 audio.

Since it’s rare that first time visitors to your website will actually make a purchase decision, online lead generation is a great strategy to help you keep in touch with those visitors and build a “know, like and trust” factor with them.

An MP3 audio makes an excellent free give-away to do this with. You can create an audio file by narrating some teaching points, recording a presentation you’ve done or by having someone interview you about your business and how you got started where you can also share some success stories about what you do and how you did it.

I recommend having your audio professionally edited to add an intro, outro, and background music and you’ll have an impressive giveaway for your business!

And if you’re not using your audio recordings for lead generation, then use them as a Podcasts, blog posts and even create YouTube videos like what I’m doing here! Getting Youtube likes has never been easier – and the more subscribers and likes you have, the less work you have to do when pushing your next product out to your audience.

I’d love to hear your thoughts on this – What kind of free give-a-way do you currently offer on your website? Or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".