eBusiness Blog

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

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The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Stories Relate to Your Ideal Target Market The Best

Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.

Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.

When you are representing yourself to your business it’s important to bring your story out.

As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.

Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.

Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.

The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.

Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet

She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.

So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.

Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.

Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”

I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

Are you speaking a different language to your prospective clients and aren’t even aware of it?

I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.

In case you’re not familiar with Canada, we have two official languages: English and French with Quebec’s official language being French. The Constitution does require Quebec to have all legislation be enacted in both French and English though.

With me living on the West Coast all my life, I was never fully aware of how prevalent the French language is throughout that province until I tried to be a tourist there.

Much to my surprise, everything was in French where we were lucky if we saw English sub-scripts on the signs. Unfortunately my grade 12 French many years ago did not do me so well on this trip and I found myself being quite frustrated at the lack of English in my very own country. Just ask the gas attendant who saw me try to fill up the car while trying to read a screen all in French!

This experience reminded me of how language and communication is so important in our business.

Industry jargon in your business can scare clients straight to your competitorClick To Tweet

Every entrepreneur and business owner must be able to communicate clearly with their clients and prospective clients or risk losing them to a competitor. Trust me, if my tank wasn’t so low I would have easily driven off to another station that catered to us English-speaking folks!

One way we often don’t realize we are having a negative effect on our followers is through the “industry jargon” that we use on our website, social media and in our blog posts.

Industry jargon is using particular words or phrases that are very common in our own industry, but not necessarily what the general public is familiar with.

In the web development and online marketing industry, this can happen quite easily where even using the term “Industry jargon” could confuse a reader! Those in our industry know what it means, but does everyone?

Industry Jargon Creates Communication Barriers

I can provide lots of my own examples where it’s easy to talk over other people’s heads using website and marketing industry terminology and acronyms that are second nature to me, but are lost on the receiving end. This is especially true when trying to explain something technical about a website.

But the problem when we fall into that trap of using industry language we’re most familiar with, is the other person is left feeling embarrassed they don’t know what a term means. Often they don’t want to risk looking silly by asking for clarification. Then a disconnect happens where they are not feeling comfortable and will look for the nearest exit.

A problem I see often is on a website when the site owner is using industry jargon to communicate what it is they do and how they can help. The big risk here is if the reader doesn’t quite understand what is being said, they are much more apt to hit the back button and find a site they find more familiar.

Using such language on a website does not make you relatable to your target market since many people will not bother to try and figure out what is being communicated. They hold no allegiance to you so are more than willing to move on.

Industry jargon doesn't show off your expertise - it just makes you un-relatableClick To Tweet

Communicate in a Language Your Audience Can Relate

The best way to ensure you’re not speaking over your ideal clients’ heads is to communicate in a language they understand.

Use words and phrases they would commonly use and be familiar with, especially when describing the problems and challenges they are facing where they are looking to you to help solve.

So take a critical look at all of your marketing materials, including your website, promotional materials and even your social media posts. Are you using any industry jargon, acronyms or slang terms that are specific to your industry but others might not understand? Now is the time to find out and adjust as needed.

During my visit to Montreal, I could give several businesses some advice in this department! Especially where we rented our car – the car’s console display was in French! The attendant ended up spending 30 minutes going through all of the settings and getting the car drivable for a non-French speaking client.

This should never have happened but to those living in Montreal, having everything in French is quite normal to them. But it sure left a poor impression on how they run their business from a client’s perspective!

So always put yourself in your customer’s shoes – is what you are presenting to them something they understand or are you speaking French to them?

Your goal is to be relatable, approachable and non-threatening to their intelligence and you have a much better chance at not losing them to a competitor.

Do you have any experiences similar to mine where you moved on in an effort to find someone that spoke your language?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

9 Self Publishing Do’s and Don’ts You Need to Know

9 Self Publishing Do’s and Dont’s You Need to Know
Congratulations! Your book is finally done. Years of blood, sweat and tears have finally come to this. Now comes the big question, what next? After careful research, you’ve decided that self-publishing is the route you wish to take, but unfortunately you aren’t sure exactly what all that involves. Not to worry, we are here to help. Here are some self-publishing do’s and don’t’s.

Self-publishing Do’s

  1. Do know that self-publishing is a business.
    It’s so much more than putting your company name on the cover of the book. Go into it knowing this.
    That means you have to know things such as how to get an ISBN number, the requirements to get on Amazon, how much marketing will be involved, etc. And speaking of ISBN numbers, yes you do need to get one for each of your books.If you have an ebook and a paperback, they require their own ISBN.
  2. Do have a clear goal for your book.
    Do you want to only sell books or do you want to use your book to help your speaking career or business consulting?Very important. Once you know what you hope to accomplish, you will be better equipped to do so. This is especially true with self-publishing because honestly, you control everything and get to steer the ship how you want it.

    That’s one of the best parts of having that control. You get to decide what you want to do and can make sure you work in that direction.

  3. Do figure out the formatting for your book and stick to it.
    This avoids the typesetting nightmare that happens when you change from a 6 x 9 to an 8 x 11 format or something similar.Go to the bookstore and explore your section of books (i.e., business books, romance, etc.) to determine what format would be best for your book. And, of course, review where you are going to get it printed to see if they have any recommendations.
  4. Do develop a great website to sell your book and don’t just rely on selling on Amazon.
    You want people to be able to connect with you long afterwards. This leads to more speaking and media opportunities down the road, as well as more sales for your other products or services.And don’t forget to have a way for your readers to connect, leave reviews, find you on social media, and more.
  5. Do remember the importance of marketing. With published books, you might have the first few months of their expertise, but often times that amounts to a press release sent to a targeted database and a few reviews.Create a marketing plan and work on ways to accomplish it. Know that the work starts well before the book is completed and continues on from there.

    Just a few of the marketing you should be considering are:

    • Writing a press release and sending to targeted databases;
    • getting book reviews;
    • planning a book launch both online and live;
    • doing a blog tour and blogging yourself;
    • creating a social media plan and following through with it;
    • setting up your newsletter (with a great free offer) and an auto-responder series to stay connected;
    • Facebook or Google ads;
    • securing radio or TV interviews;
    • etc.

    Now, rinse and repeat monthly and watch your sales skyrocket!

Self Publishing Don’ts

  1. Don’t look unprofessional.
    Remember your book is also your brand. From the book cover to your social media and website, you want it to represent the best you.So often readers will run from a terrific book just because it looks so unprofessionally done or they see the website and it reeks amateur.

    Don’t let that happen to you. If you need help in an area, get it. That includes editing as well.

  2. And speaking of editing, yes you want to have your book professionally edited even though Aunt Sally is really good at English and she has read it for you.I can’t emphasize this enough. When a reader sees constant errors or even a few typos, they immediately lose a little respect. And watch for common mistakes, such as putting the punctuation outside of quotes instead of inside.

    If you can’t afford to have it professionally edited, consider an edit review. Many editors will do a quick review and give you some thoughts on consistent mistakes they see.

  3. Don’t spend your money unwisely.
    Yes, it would be awesome to have 5,000 copies of your book and you’re sure you will sell that many in a few months. However, that is rarely the case.Even if you get a lower rate, chances are your garage is going to have a couple thousand of books for the next year or so. Just be smart. Not saying not to have a supply on hand, but consider your options.Also, know many places now print on demand for each order. Just find out what is right for you. Plan too for all your expenses. Yes, you want to have a marketing budget, but know what that looks like for you and budget accordingly. Don’t count on book sales for this budget.
  4. Don’t announce you self-published when it’s not necessary.
    Now that self-publishing is so recognized and accepted today, there is no need to lead with that fact in your marketing.No need to hide the fact that your book is self-published at all, but you don’t need to waste valuable space emphasizing it.

    For example the title of a press release, mentioning that it is self-published adds no value. Same with the subject link of a pitch that is going out.

Self-publishing a book is challenging, exciting, thrilling, and then downright overwhelming at times.

Be prepared for the gamut of emotions involved. And don’t fret, that is normal.

Just remember, not everyone can say they are an author and have written a book. Be proud of that on a daily basis and take it all a step at a time enjoying the journey.

Hopefully these tips will help!

About the Author, Diana Ennen

Diana Ennen

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She's the co-author of Virtual Assistant - The Series: Become a Highly Successful, Sought After VA.

Sign up for her PR Tips at her site and email her at diana@virtualwordpublishing.com to receive her "pitching the media audio" from her PR Success Classes.


Marketing eTip: 5 Ways to Build Your Reach Through Writing

Today’s eTip is about building your reach through writing…

If you want to get more known, then write articles. Writing is an excellent way to gain visibility and credibility.

Listen to today’s 1 minute tip that shares all the ways one article can be used to build and expand your reach.

If you want to get more known, then write articles. Writing is an excellent way to gain visibility and credibility.

With each article you write, you will want to add a byline with your contact information and a call to action for a lead generation free give-away at the end of it.

Then post the article on your blog, share that blog post to all your social media channels, and use it in your newsletter.

The article can also be submitted to various article repositories like Article Base. Plus see where you can be a guest author on someone else’s blog to build even more of a reach!

I’d love to hear your thoughts on this – do you currently write articles for your blog? Are you taking advantage of all the various ways you can use those articles to help build your reach? Or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".