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Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
     
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
     
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
     
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
     
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
     
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
     
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
     
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
     
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
     
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
     
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
     
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
     
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
     
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
     
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
     
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
     
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
     
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

8 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them social media marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Think your social media efforts are a waste of time? Take an honest look at what you're doingClick To Tweet

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

  1. You Aren’t Relevant

    It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful.  Stay on topic within a range of subject matter they care about.
     
    For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base.  Yes, it’s a parenting article, but it’s not about home business.

  2. You Don’t Have a Plan

    It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.
     
    Be sure to write articles and social media posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.
     
    When the stars are aligned, magic happens.

  3. You’re Following Someone Else’s Blueprint For Success

    You know your target audience better than anyone.  What works for one social media guru may not work for you.
     
    It’s OK to get ideas and strategies, but the real test is when you try it.  Look at your analytics and see if your posts get the engagement and response you desired.
     
    Do what works for your business, not what you think is working for someone else.

  4. Your Metrics Are Not Specific Enough

    What is your social media goal for a campaign you are running?  Is it brand engagement, visibility, website traffic, lead generation or sales?
     
    Each goal will be measured with different tools.  Use the right tool to measure the metric that accurately reflects your achievement for that goal.

  5. You’re Too Promotional

    Don’t turn your social media accounts into a  non-stop, 24/7 promotion for your business.
     
    It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action.  If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

  6. You Never Post Original Content

    Fans are attracted to you because of who you are and what you know.  They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.
     
    So give them something just from you instead of always sharing other people’s content.

  7. You Aren’t Engaging With Your Audience

    Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.
     
    Monitor your pages and respond quickly to comments.  Write posts that ask readers opinions and thoughts and get engaged with the conversation.
     
    Social media has great potential to be a two-way conversation.  Be inviting, open, responsive and build relationships with your fans.

  8. You’re Not Patient Enough

    Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.
     
    Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.
     
    With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

  9. You Don’t Have a Team To Help You

    If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.
     
    A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.
     
    Your social media team may also include a graphic designer to make social media graphics, a content curator/poster, and an analyst.  If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your social media efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 9 reasons why social media has become an epic fail for your business and what to do about itClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Top Time Saving Social Media Management Tools

3 Top Time Saving Social Media Management Tools

Sharing content regularly on social media is critical for staying top of mind.  Yet many businesses struggle to find the time to do daily social media posts.

While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.

Scheduling social media posts helps business owners save timeClick To Tweet

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar.

Last but not least, planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should I post about today?”.

But with all the tools out there, how do you know what the right one is for your business?

Here’s some of our favourite social media management tools you’ll want to check out:

  1. Hootsuite

    Hootsuite is a free tool with a Pro option that helps you track and manage your social media posts.
     
    Not only does it allow you to manage what others are saying about your brand and enables you to interact with your social media accounts, but it also allows you to schedule posts on multiple social media channels.
     
    Hootsuite also has the ability to curate content to help with your content marketing efforts as well as schedule posts in bulk. Their auto-scheduler will also suggest ideal times to post content, based on your followers’ online activities.
     
    The free version let’s you manage up to three social media platforms.  If you need to manage more, you can upgrade to the professional version for $9.99/month.

  2. Buffer

    Save time on social media with Buffer. This free app (with upgrade options) makes social media scheduling simple.
     
    This tool makes it easy to share other people’s Tweets. Plus, you can spread your Tweets out throughout the day for greater visibility.
     
    One feature that makes Buffer a great tool is its easy integration with other social media tools like Followerwonk (an analytics tools) and Feedly (a news aggregator).

  3. Hubspot

    HubSpot’s Social Publishing tool makes it easy to publish to Facebook, Twitter and LinkedIn. It also allows you to select a custom time to post your content.
     
    It gives you custom tools to discover the best times to publish your content to reach the biggest audience. Their Social Inbox tool allows you to optimize your engagement strategy.

  4. Postcron

    Postcron is another social media scheduling tool that allows you to schedule posts to Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
     
    Costs start from $8.33 per month with unlimited posts, a bulk uploader, content recommendations and the ability to add your watermark to image posts.
     
    Postcron also has the ability to re-use previously published material and can auto schedule posts based on when your users are prominently online.

  5. Meet Edgar

    Meet Edgar is more costly but behaves quite differently than the typical social media publishing tools described above.
     
    Not only is it a scheduling tool, but using a content library concept, it also thinks on your behalf by re-purpsosing your own best content and re-distributes it over a period of time. Essentially, the automated queue of content could fill your social media stream with valuable content forever.

Social Media Content Tips

While pre-scheduling posts can save time, you also need to supplement that with on-the-fly posts about where you are, who you are meeting with, big insights, and breaking news.

Followers want to know they are getting the inside scoop and to-the-minute updates on what you are up to with your social media.  It’s like a reward for being an active follower to know the big news first, before anyone else.

In addition to informational posts, social media graphics, and videos, it’s important to share regular calls to action. Always share an exciting way that followers can go deeper with you to experience your products and services.

Feeling Overwhelmed?

eVision Media has a team of experts who can help you identify content that resonates with your audience, plan posts to promote your top offers, and grow your engagement online. Ask about our done for you social media services today!

And if you are a do-it-yourselfer, you’ll want to check out our Social Blast membership program with easy-to -follow, step-by-step strategies and best practices that will help drive traffic to your website, create sales opportunities and grow your brand online.

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s 5 top recommended social media management tools from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Social Media Really Worth it for a Small Business?

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Social Media can be a powerful marketing tool if you know how to get a ROIClick To Tweet

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having social media accounts is free (unless you spend money on ads), that doesn’t mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let’s look at the amount of time the average business owner spends on social media.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post to social media plus write and post a blog article each week.

It can take 8 hours a week to focus on social media for small businessesClick To Tweet

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks.  If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let’s look at the advantages of social media for your business.  In general, there are 5 benefits a business owner can count on if using social media marketing:

  1. Relationship Building: Social media is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.
  2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your social media accounts. This allows you to send follow-up emails and information that can lead to sales.
  3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your social media followers about them and share the link to your blog to read more.
  4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.
     
    Sharing daily social media posts and weekly blog articles keeps the relationship with your customers strong.
  5. Customer Service: Social media offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

    This gives you a chance to respond immediately to address the issue.  Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Social Media Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads
  • Review analytics and reporting on engagement posts and reach
  • Plan opt-in freebies to share on social media for list building
  • Write and post blog posts
  • Look for guest blogging opportunities
  • and so on…

So you can see to really stay ahead of the game, realistically, you need to have a dedicated social media person or hire some help to do it right.

The ROI of Social Media

Because the benefits of social media efforts are often intangible, such as the amount of brand exposure your business would get, it’s often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren’t on social media, you are missing out on business. The opportunity cost of not marketing on social media is with lost visibility, less website traffic, slower list building, and weaker relationships.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Is Social Media Really Worth it for a Small Business? This article helps decide:Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Build Your Visibility on Social Media

Today’s eTip is about getting better visibility in front of your ideal target market on Social Media, especially Facebook.

Let’s talk about social media and more specifically about Facebook. One of the things we need to do when we are on social media is that as business owners, our intention is to gain more visibility with our followers, right?

We want to be able to get in front of our ideal target market.

One way to do that, aside from posting, is to get active and get involved in other people’s posts.

You want to be looking for posts from your ideal target market and getting involved in the comments and the discussions that are happening in those posts.

Make sure you like them, comment on them, share them, offer compliments, offer your expertise if somebody asks a question that you can answer.

Being active with other people's posts is one way to build social media visibilityClick To Tweet

Don’t be pushy about it. Be genuine, be authentic and be with the intention of actually wanting to help and to serve as opposed to “oh here’s an opportunity to sell, sell, sell.” You don’t want to do that.

You can do this either in posts that you just see on your news feed or get involved in groups where you know your ideal target market is hanging out.

That’s where you want to really get into those discussions and offer your help as much as you can without being pushy and sales-y. People don’t like pushy and sales-y. They want to know you are there with a genuine interest to be of service and to be of help and that will get you better results in the long run, trust me on this.

I’d love to hear what you think – are you being strategic with your social media efforts or are you just happy to be on there and posting what you can?

Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

PS, if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Hot Tips to Rock Your Social Media Results

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

Are you investing too much time in social media with little results?Click To Tweet

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

  1. Use Facebook Live

    Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.
     
    Fans love the feeling of listening to what you have to share in the moment. Try answering questions and  providing tips while live.
     
    Other ways to use Facebook live is to broadcast an update when you are networking or attending events.  Or share a Facebook live update on any launches coming down the pipe.

  2. Offer Opt-In Gifts to Grow Your Marketing List

    People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.
     
    When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.
     
    Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

  3. Invite People to Take Action

    Be strategic with your calls to action to get the most out of your social media efforts.
     
    In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you.  This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

  4. Build Your Fan Base Organically

    Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.
     
    Instead, find groups with people in your target audience.  Be helpful.  Start real conversations.  Invite them to join your social media page or group.
     
    Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.
     
    So don’t buy followers.  It’s about quality of followers, not quantity.  It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

  5. Offer a Mix of Post Content

    People love variety.  Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

  6. Post at the Ideal Time for Best Exposure

    Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!
     
    There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.
     
    So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Social Media Mistakes That Are Killing Your Business Results

5 Social Media Mistakes That Are Killing Your Business Results

The online marketing world is evolving at a rapid pace since the emergence of social media.

Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to give the best impression of your business image.

Entrepreneurs Beware: Your prospective clients will judge you based on your social media presence.Click To Tweet

After reading this article, you will have a better sense of social media, lessen the confusion you have around it and learn some tips on how to gain better engagement with your efforts.

Here are the 5 mistakes I commonly see entrepreneurs and small business owners make on social media:

  1. MISTAKE #1 – Not Having a Marketing Strategy in Place

    I’m sure you’ve heard the old adage before, “if you don’t know where you’re going, how will you know you’ve arrived?”

    The same thing applies in any business marketing efforts – you must have a strategy in place so you can see if your efforts are not only working, but be able to determine WHAT you should be doing in order to meet your business goals.

    The first thing you need is to implement a marketing strategy. This strategy should include social media but not be exclusive to it. Social media should only be one spoke in your overall marketing strategy.

    Your ultimate goal is to maintain a consistent social media presence. Whether you do that 100% yourself or you hire people like eVision Media to help supplement your efforts, this is a critical component to your success.

  2. MISTAKE #2 – Not Having Consistent Branding

    Another mistake I see is entrepreneurs not fully understanding the importance of a visual brand and keeping it consistent across EVERY marketing channel, including social media.

    This means having your logo on everything plus use consistent brand colours, fonts and style in order to present the same brand message across everything you do.

    Often I see disharmony between a Facebook page cover image and a website where there is little indication the two are related.

    Brand recognition is very important and shouldn’t be ignored. 

    This also applies to inconsistent messages. Be sure to keep a clear understanding of your values and business position so you don’t post things that are contradictory to that or give an incorrect impression about you.

  3. MISTAKE #3 –  Not Fully Defining Your Ideal Client Profile

    In order to know what to post on social media, you must know who your target market is. This is imperative that you fully understand who it is that you want to appeal to in your social media efforts.

    There’s no point in going through all the work of posting if you don’t know who it is that will be the most willing and able to do business with you.

    You end up sharing posts your followers are not interested in and they will be quick to unfollow as a result.

    RELEVANCY is key. Once you are clear on who you want to attract as your ideal client, then you want to focus on sending “that person” the kind of posts that appeal to them or provide information they are seeking.

  4. MISTAKE #4 – Trying to “Push” Too Much

    SOCIAL MEDIA IS NOT A FORM OF ADVERTISING

    And don’t be fooled into thinking it is. If you do, then you will most certainly fail and not get near the results you are hoping for.

    It’s important to realize that social media is not a means for you to continually “Push” yourself upon your followers by trying to sell them or get them to sign up for something.

    There has to be an exchange of value happening or you WILL lose followers.

    I see a lot of new entrepreneurs not balance their promotional posts with informational posts and it’s important to understand to GIVE VALUE FIRST and build up relationships with your followers and then the natural tendency will be for them to want to know more about you and what you have to offer.

    I believe one of the main reasons why some people do this is that they are not seeing social media as a long-term strategy.

    It’s a long term commitment where you shouldn’t expect immediate results, but in the long run, you will  reap the benefits of your efforts.

  5. MISTAKE #5 – Not Posting the Right Message at the Right Time the Right Way

    This is where a lot of valuable time and energy is wasted.  For example, say someone is wide awake at 1am and decides this is the perfect time to get caught up on their social media.

    You’ll see posts about how they can’t get to sleep or how their cats look so cute curled up together on the bed.

    Meanwhile, their target market is fast asleep, not paying any attention and more importantly, don’t care even if they did see the post!

    What is happening is many people are being too random on social media and not strategic enough where they haven’t figured out WHAT their followers want to read from them or what time of the day and week they would most likely be online to read those posts.

    So be sure to look at your social media stats regularly to find this information out and use your target market analysis to help you determine what to write about.

I witness several more mistakes but these are top of mind. Are you guilty of any?

If yes, that’s why I formed an online group membership program called Social Blast, specifically to help entrepreneurs and small business owners get clarity on what to do, when to do it and how to do it.

We meet online once a month where I share step-by-step tips and strategies to save you time and help skyrocket your results with social media marketing for your business.

Click here to learn more about Social Blast.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Busting the Myths About Social Media and Email Marketing

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come.  Right? Maybe not.

While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales.

Truth: Social Media doesn't equally compare to Email Marketing for driving salesClick To Tweet

Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results.

Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Myth 1: A big list is always better than a small list

While having a large email list may sound impressive, it’s the quality of the list that matters.

How many of those subscribers are “real” ones versus spam?  How many of them are truly targeted customers? How many are just interested in getting whatever they can for free from you?

Having a small, responsive list will always outweigh having a “fat” list loaded with lukewarm prospects.

Myth 2: Unsubscribes are bad

It can be scary (and frustrating) when you send out a newsletter to see some people unsubscribe.

Actually that’s a good thing.  You have to have a list of prospects who are interested in what you have to say and your offerings.  If people leave your list, it means they weren’t a fit and it was very unlikely they would do business with you.

You are “not” everyone’s teacher.

Have faith that the people who are meant to be on your list will be grateful to hear from you.

Myth 3: You can really take advantage of your list and send lots of sales offers to them

Think of your email list as a group of people who want to have a relationship with you.  Relationships are not one sided.

In true friendships you give value, compassion, caring, and help.  If a relationship is “all about me” it’s uncomfortable for the other person.

Strive to keep balance in the messaging you share.  For every two email blasts sharing articles and helpful information, send one sales note.  Make sure the relationship feels like a win/win for your subscribers.

Myth 4: Social media is a proven way to grow your email list

Yes and no.

Social media can grow your email list and sales, but you need to be intentional and strategic about it.

Remember to post occasional calls to action with ways they can subscribe, get your free report, or join your new webinar.

You can:

  • Add a “sign up” call to action on your Facebook page.
  • Put a description and link on your Facebook or Twitter timeline with how they can sign up for your special report.
  • Drive them to your blog to read an article and have an opt-in offer on that web page.
  • Use Twitter’s campaign cards to get free report signups

Online Marketing is All About Finding the Perfect Mix

Every marketing channel has its place.  They all work together to help you attract a following, build trust, and build the rapport that leads to sales.

Social media is a fantastic tool for awareness; however, email marketing is still the top tool for driving sales.

In the end, capturing leads and building relationships while sharing offers is still the best proven way to boost your income.

If you are struggling to get the results you’d like online, eVision Media can help.  We can review your website, social media, and email marketing and help you create the right marketing mix to drive results for your business.  Contact us today to find out more.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".