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Website Planning: Why Strategy Beats Design Every Time

Website Planning: Why Strategy Beats Design Every Time

What to Do First Before Designing Your Business Website

I see it all the time.  People are excited about their business.  They set out to hire a web designer.  They share their vision for their website and excitedly wait for the big reveal.

Then, disaster strikes.  “You got it all wrong.”  they say.

Design dollars are wasted.  Revisions begin.  Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare.

This doesn’t have to happen to you. 

Without a map, it’s easy to get lost in unfamiliar territory.  The same is true of website development. Before you begin you really need to have a solid plan in place.

Avoid website design disaster by having a plan in place firstClick To Tweet

That’s the real difference between working with a full-service marketing firm or a solo website developer.  A marketing firm can help you do the proper due diligence and analysis needed to make sure the website designed for you truly meets your business needs.

Much of the design process breaks down to a few simple steps:

MESSAGING

Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you’ll be able to speak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

  • Who do you have a passion for serving?
  • What are their biggest pains?
  • Are they men or women?
  • What level at they in their business or situation: newbies, established, or experts?
  • What are their values?
  • What are their biggest goals?
  • What is their personality?

This clarity helps you laser-focus your messaging to speak directly to their needs.

Being clear on your ideal target market will ensure your website messaging speaks directly to themClick To Tweet

Everyone has the same basic human needs.  Knowing and understanding the pains of your target market is critical.  Tell them how you will help them overcome their challenges or how your products will alleviate their concerns.

Having credibility is also important.  Most prospects haven’t heard about you upon their first encounter with your website.  So it’s your job to build trust that you have knowledge and experience and proven results.

Credibility comes through testimonials, media clippings, blog articles and sharing results you have achieved with clients. Showcasing the education, training and credentials you achieved also shows prospects you have expertise in what you do.

FUNCTION

Another critical part of the web design and development process is being clear on the website’s function.  The layout for your website will vary greatly depending on your business goals.

  • What is the goal of your website?
  • Will it be an online store?
  • Do you want to build a list and online community?
  • Will it serve as a free information site where you gain revenues on advertising and affiliate sales?
  • Are you selling services?
  • Is your website an online brochure?

Once armed with this clarity, your designer will know if you need a landing page, chat tool, email list management software, online booking tool, or other special features in order to support your vision.

Knowing the path you want visitors to go and take the desired action helps your designer put the right elements in place to accomplish that.

LOOK AND FEEL

If you have ever gone shopping in a store with a friend you have probably experienced that we all have very different tastes.  The same is true when you design a website.

Even though you have described what you envision, the web designer may have something entirely different in mind. The goal for both of you is to create a visual brand that is appealing to your target market. It needs to immediately say to them they are in the right place.

Before sending your designer a bunch of colour swatches and other websites you want your site to look like, the better approach is to create a brand standards guide first that encompasses the colours, fonts and style of your overall business brand. This process should be done at the time of designing your logo since your logo functions as the basepoint of your brand.

The key is to remember you are designing a website for your target audience in relation to your business, not for you personally.  Yes, for many entrepreneurs, your personality is directly infused into your brand but it is possible the look and feel could be quite different from your personal taste.  It all depends on who you are trying to attract to your business.

Website design is for appealing to your ideal target market, not for your personal tasteClick To Tweet

In saying that, it doesn’t hurt to still send your designer sample websites that you like and be specific about what exactly you like about them. That kind of feedback is very valuable especially with the layout and overall messaging of the site.

THE DO IT YOURSELF DILEMEA

It’s easy to think when you start out doing it all yourself is a better way to save money.

But how much is your time worth?  How much do you know about copywriting or effective marketing strategy or design?

How much more revenue could you create if you focused on business building and outsourced your web design and marketing?

Finally, you can’t put a value on the insights and expertise that a marketing team brings to the table.  It’s well worth investing in a polished website that converts clients.

Whether you are building your first website or redesigning your existing one, taking time to carefully plan it will save you time, headaches and money.

If you’re looking for a qualified web design and marketing team to help you with your website development project, let us know and we’ll go through the above process with you.

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

Website Planning: Why Strategy Beats Design Every TimeClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase. Get the best results and partner with Los Angeles SEO which we recommend for your marketing campaign.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO 101: Why Entrepreneurs Need to Pay Close Attention

Whether you are a solopreneur or run a busy business, SEO is a piece of your marketing pie that you can’t ignore.

What the heck is SEO anyway? I know this phrase has been around for years but a lot of entrepreneurs and small business owners do not really totally understand what it means.

Watch today’s eTip as I explain exactly what SEO is and what you need to know so you can take advantage of its power in driving qualified traffic back to your website:

 

The acronym SEO stands for Search Engine Optimization. In terms of your website, your SEO objective is to be visible in front of your target market when they are doing a search in search engines such as a Google, Yahoo!, Bing or any of the other search engines available.

Understanding What Your Target Market is Searching for

When people do a “Google” search, they are looking for a solution to a problem. If your business offering matches that solution, your goal is to position yourself in front of those people so you can provide the solution they are seeking.

This is where SEO comes in.

SEO is a form of marketing that captures the interest of people who do not know you yet but your product or service will be the solution they seek. Your goal is to position your website listing high enough in the search results rankings to be seen by those people.

Ideally you want to be in the first 3 pages of search results. If they can’t find what they are looking for after the third page, they are going to try a different Google search.

Why Keywords are Important

Your job is to understand what your target market would be typing into the search engines. Do some research to find out What keywords they be using if they were looking for your product or service.

Once you have that understanding, take those keywords and phrases and infuse them into your website through title tags, description tags, keyword META tags, and the website page and blog content as well.

No One Knows the Secret to High Rankings

The biggest problem marketers face is not knowing what the best solution is to get a website ranked number one in the search engine rankings.

Nobody knows. No one has that secret to success so be aware of those that promise you rankings at the top of search engines. No one can make that kind of promise.

As an entrepreneur you want to get your website as high up in the search engine rankings so your target market can easily find you.

Then it’s up to your website to appeal to that target market and convert those people either into your list so you can further nurture them or to make a purchase.

The Reality of Entrepreneurship

The reality of being a business owner is you have to keep inviting your target market to come to your website. The best way to do that is by investing in SEO to drive qualified traffic to your website. You want to nurture new people who do not know you yet and convert them into paying clients.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO 101: Why Entrepreneurs Need to Pay Close AttentionClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!

Woman of Worth award finalists 2017

Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” andit’s the platform on which she’s built a very successful brand.

To quote Christine:

Christine Awram WOW awards 2017“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.

There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.

My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner comes across to others and are perceived by their target market.  Christine has found the perfect brand formula that has positioned herself as a champion for women.

Brand positioning is how you come across to others & are perceived by your target marketClick To Tweet

Wonder how she did it? Here are six tips to replicate her crazy success:

  1. Be clear on who you are and what you’re about

    When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

    Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

    Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

  2. Be clear on who makes up your ideal target market

    Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

    Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

    Christine is well aware her target market is dynamic women who wish to be a part of a community for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

  3. Be passionate about your business

    Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

    When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

    Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations..

  4. Use social media to build a community

    Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post that she’s been tagged in.

    Every. Single. Time.

    THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

  5. Get help

    It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Much as I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

    Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

  6. Have fun

    If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

    Christine infuses her deep love of wine and chocolate into all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

Everything you do as a business shapes your brand's positioning.Click To Tweet

And if you need help with your brand positioning, that’s something we specialize in. Give us a call to see how we can better position your business brand for success.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

6 Highly Effective Ways to Position Your Business Brand Like a Super HeroClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Ensure Your Website is Ideally Positioned For Your Target Market

How to Ensure Your Website is Ideally Positioned For Your Target Market

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want

Is your website attracting the right people who are actually interested in purchasing from you?

Or is it just sitting there and not really accomplishing what you hoped it would?

Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal!

But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality.

The truth is, you’re not going to get the results you want from a purchased WordPress theme or worse, a free WIX or GoDaddy site.  Sorry, but throwing up a cheap, pre-built site just for the sake of having something up is not going to win you any Brownie (or Scout) badges in the Business Marketing category (if there is such a thing??)

Why? Because those types of free, low-cost or DIY sites are not going to do the job you want them to unless you have expertise in all of the different factors a website requires that converts visitors into buyers.

Free, low-cost/DIY websites won't get results unless you have lots of web development expertiseClick To Tweet

This is why we design and build custom websites and never touch the purchased themes or drag and drop DIY sites. They simply aren’t going to get the job done that our clients expect.

What do I mean by that?

First, it’s important to understand your website serves many purposes such as:

  • A way to showcase your business and its offerings
  • A means for constant marketing and promotion 24-hours a day
  • A platform that emphasizes your brand positioning
  • A facility for converting visitors into paying customers
  • A device for attracting your ideal clients into your sales and marketing funnels so you can continue to nurture them

And in order to accomplish all of that, a lot of planning, strategy and design needs to take place.

To have a lead-generating website, a lot of planning, strategy and design is first requiredClick To Tweet

This article provides five factors that go into building and promoting a website that converts. Each factor requires the right expertise to make your site a client-attracting, lead-generating machine:

  1. Visually-Appealing Branding

    Your visual brand is extremely important. The impression people instantly get about you when they land on your home page or landing page will greatly impact their decision to keep exploring or move on to your competitor.

    Not Just a Pretty Logo…

    Branding is not just having a pretty logo designed by you or someone on Fivrr. It’s a visual representation that shows your understanding who your ideal client is and how to position yourself in front of them in order to appeal to them.

    Identify Your Ideal Client

    The first thing to do is define who the people are that are your perfect client. You need to clearly understand what problems they have and how your product or service will be a solution for them.
     
    This analysis needs to be a deep exploration not only of the typical demographics such as age, gender and location, but also a psychographics study of what emotional state they are in.
     
    The analysis will then help you understand what specific colours, imagery, fonts and other style assets to use on your website, logo and branding so that it strongly appeals to them.
     
    By going through this process and designing a website with a specific purpose of positioning you favourably in front of your ideal client, you will then “speak their language” and reassure them they are in the right place.

  2. Compelling Marketing Messages

    Having a visually appealing website is just half the battle. You also need it need to be user-friendly and not cause confusion that will potentially send them away.
     
    But more importantly, when your ideal client lands there, the words they read and the images they see also need to appeal to them.
     
    This is why you need to create a powerful marketing message through excellent copywriting that speaks directly to their situation, needs, challenges and struggles.

    Let Your USP Shine

    Your unique marketing message needs to be prominent on the home page through the use of headlines, videos, testimonials, and images. This message also needs to showcase your USP (Unique Selling Proposition) – why should they choose you over your competitor?
     
    Here’s more tips on what your home page should include.

    Your Home Page is Just the Tip of the Iceberg

    The rest of your site pages also need to stay focused with this intent. And having other means in getting your marketing message out to the masses is also a big factor to consider.

  3. Consistent Content Marketing

    Whether it’s a blog post, newsletter, podcast or YouTube show, pick at least one or two of these content marketing strategies and consistently get your message out there in front of the right people.
     
    Frequency is the key. But not only do you have to be consistent, you also have to create and stick to a marketing calendar where, at minimum, you should be producing informative content on a weekly basis.

    Create a Free Giveaway

    Most first-time users to a website won’t make an immediate purchase. This is why you want to get them into your newsletter database so you can continue to nurture them where they will eventually make the purchase when ready.
     
    This is often done using a free giveaway. Something that your ideal client would want to receive from you that would be very helpful to them.
     
    Do some market research to find out if a free report on a specific topic would be something they would find valuable enough to provide their name and email address for. It might be a video series that is more compelling to them.
     
    You need to find out what they will find irresistible and then create it.

    Create Shareable Content

    Your blog is a prime place for you to showcase your expertise and provide solutions to your ideal clients’ problems.
     
    By being consistent with creating and sharing new, informative content, the more you are developing the “Know, Like and Trust” factor with them. This then creates a better chance of them converting to paying clients.

  4. Implementation of SEO (Search Engine Optimization) Strategies

    Once your website is built, it needs to be search engine optimized in order to be found through Google and other search engine results.
     
    The text, titles, descriptions and keywords all need to be in alignment with what your ideal client will be searching for when they are looking for a solution to their problem, of which your product or service will provide.
     
    Your website should also be submitted to various search engines and directories to ensure it is being properly indexed and found.

  5. Active Social Media Involvement

    When you know who your ideal client is, it’s easier to find them on social media and draw them to your website.
     
    Provide valuable, informative and inspirational posts you know they will want to receive from you to help build your brand exposure. This will compel them to want to check you out further by visiting your website.
     
    Be sure to use the 20% rule and sprinkle in promotional posts amongst your value-driven posts that will drive traffic back to your website.
     
    Also make sure your visual brand is consistent throughout all your social media accounts. That’s very important for brand continuity so your ideal client will begin to recognize you and your business just by seeing your brand visuals.

‘Cheap and Easy’ Could Be Costing You Qualified Business Leads

As you can see there are several factors involved in having a website that will actually get you results.

So before you convince yourself the cheap and DIY route is the best way to go, take into consideration how much potential business you could be losing because your primary piece of marketing, your virtual storefront if you will, is not appealing to the right people.

If you’re worried your website is not reaching its true potential, give us a call and let’s discuss how we can turn that around for you.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s How to Ensure Your Website is Ideally Positioned For Your Target Market from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Avoid These 12 Newsletter Mistakes

Avoid These 12 Newsletter Mistakes

What you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing.

When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work.

I see many entrepreneurs and business owners happy to just get something out, or they make it all about them and add in what they think is best.

But in actuality, a newsletter needs to be given a lot of thought. Your goal is to send a newsletter that will appeal to your target market, not you.  So if you’ve been sending out stuff that you would like to receive,  it’s time to re-think your strategy.

When sending out newsletters, always keep your ideal target market in mindClick To Tweet

In conjunction with an article written a few months ago about what your unsubscribes are telling you, here are 12 mistakes to avoid when sending out newsletters:

  1. Not Defining Your Ideal Target Market

    If you don’t know who it is you want to attract to become a customer, then you aren’t going to know what they will find useful information. And if you don’t know this, then you won’t know what to include in your newsletter to keep them wanting to hear from you.

  2. Not Being Consistent

    I work with many entrepreneurs and business owners who have the best of intentions to send out regular newsletters but simply don’t make it a priority.

    They get going with at least one a month, and then it’s every couple of months… every 6 months… and then nothing. Nadda. What happened? They didn’t commit to a schedule and life’s busy-ness got in the way.

    Inconsistency is a killer when it comes to newsletters. Pick a schedule and stick to it. Your subscribers will come to expect to hear from you and the more they do, the less chance they will forget about you.

  3. Too “All Over The Map”

    A confused mind says “no” so if you’re going to offer everything but the kitchen sink in your newsletter, then the odds are good that you are going to lose your readers’ attention.

    Instead, focus on a theme, idea or single message and write for it. If you get off on a different tangent, hold that thought for another newsletter another day.

    Be concise, and keep the flow simple and easy for the reader to follow and you will win more fans that way.  Oh, and it shouldn’t go without saying, but do ensure you proofread your prose so it doesn’t have any spelling or grammar mistakes.

  4. Not Matching Your Brand

    Just because your newsletter provider offers free templates for you to use, doesn’t mean you should! Your newsletter is an extension of your brand and should look the part.

    If you are going to use those templates, be sure to replace the header banner with one that matches your website, and also match your brand colours and fonts.

    Having a consistent brand image goes a long way for recognisability with your readers.

  5. No Call To Action

    What do you want your reader to do once they’ve opened your newsletter? Be sure to include a call to action telling them what to do next.

    For the majority of my newsletters, I want to send the readers back to our website to read the rest of the blog article I provided a preview for. Once they read the article, they are met with another call to action that could suggest they do a number of different things; like leave a comment or click a link to explore a particular service we offer that is in relation to the article.

  6. Doesn’t Display As Intended

    Many people look at their emails now on smart phones so be sure your newsletter appears properly on those smaller devices.

    Moreover, if you don’t hand-code your newsletters and rely on the provided WYSIWYG (What You See Is What You Get) editors from the newsletter provider, the chances are your newsletter will not display nicely across all the different email platforms.

    So be sure to test how yours looks on Gmail, Yahoo, Hotmail, Outlook, AOL etc.

    Another tip about display, is to avoid using background images. Not all email programs will see a background image, most notably, Outlook.

  7. Images Are Not Optimized

    Some email programs don’t see certain CSS code that WYSIWYG editors use so the original size of the image is displayed instead of the what was defined in the CSS.

    This causes the image to be HUGE and out of proportion to the rest of the newsletter. Needless to say, the newsletter then looks really bad on the receiving end.

  8. Your Subscribers Don’t Know Who You Are

    If you only send out occasional newsletters or even once a month, the odds are good that many of your subscribers are going to forget who you are.

    So to avoid unsubscribes, include a short bio and photo of you at the bottom of the newsletter. This may remind them of who you are and why they signed up to receive your newsletter to begin with.

  9. Not Providing Contact Information

    Many times I’ll receive a newsletter and see a huge opportunity lost when they don’t take advantage of the opportunity to promote their contact information or, at very least, their website address.

    Give your subscribers the chance to click a link and find out more about you.

  10. Too Much Selling and Not Enough Value

    Ugh, Do you get onto some mailing lists where there’s nothing but sales pitches and nothing offered of any value? What’s the first thing you do? Unsubscribe.

    Don’t make your followers do the same. Always include lots of value in your newsletter to keep your subscribers happy. The best way to do this is by re-purposing your blog post and adding it to your newsletter. Assuming your blog post is of value, then you can now send that valuable content straight to your subscribers.

  11. Not Using a Captivating Subject Line

    At the end of the day, it doesn’t matter how brilliant your newsletter is, how much value it contains or how entertaining it will be; if you don’t put a lot of thought into your subject line, your followers will not be bothered to open it to read that great prose.

    Spend a considerable amount of time coming up with a compelling and captivating subject line. If you don’t, it will be passed up and never opened.

    It’s also important to note that you need to avoid using spam-activating words in your subject line or it will get marked as such and your newsletter will never be seen.

  12. Not Getting Permission To Add People To Your List

    I’ve saved a biggy for the end. No matter how tempting it is or how many other people you hear of doing this, avoid adding people to your newsletter list if you didn’t get their direct and explicit approval first.

    It’s against the Canadian anti-spam legislation (CASL) and even if you are in the United States – if you have a Canadian on your list that complains about you adding them to your bulk mailing list, you can still be held liable.

    Along the same lines, you also want to avoid sending out bulk newsletters using your personal email program like Gmail or Outlook. The anti-spam laws are clear and not only do you risk getting shut down by your ISP (If using your personal email address) you are also not in compliance with the law when you do this.

Sending out regular newsletters to your list is an excellent way to build the know, like and trust factor with your subscribers and get you new leads flowing in.

But you also need to know these kinds of mistakes, to ensure you get the best results from your efforts.

If you would rather focus on your business than worry about such details, my team and I manage newsletters for many of our clients and would be happy to manage yours as well. We can do everything from writing them to sending them out. Contact me to discuss.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: The Importance of Consistency in Marketing & Social Media

Business eTip: The Importance of Consistency in Marketing & Social Media

Today’s eTip is about the importance of consistency with your marketing and social media efforts and how it can greatly impact your bottom line.

One of the best ways to get new clients and sales is to develop a “know, like and trust” factor with your ideal target market.

And the best way to reach your ideal target market is through social media and your newsletter.

A best way to get new clients is to build a know, like & trust factor with your ideal target marketClick To Tweet

Each of which need to be tended to on a very consistent basis in order for you to get enough visibility in front of that ideal target market to develop that “know, like and trust” relationship with them.

The more you get in front of your ideal client, the more they will be inclined to purchase from you and also refer you to other people who could use what you’re offering.

So be consistent with your social media and newsletter efforts and you will reap great returns in the long run.

I’d love to hear what you think – how consistent are you currently with your newsletter send outs and posting to your social media channels? Share your response in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Shake it Off: What Your Newsletter Unsubscribes Are Telling You

Shake it Off:  What Your Newsletter Unsubscribes Are Telling You

Your email mailing list is one of your most valuable resources as a business owner. It is a fast, affordable way to stay connected to your audience.

But when you send a newsletter broadcast and see a number of unsubscribes it can be unsettling.  You may find yourself asking, “What’s wrong?  Don’t they love me anymore?”

Try not to take it personally.  Wipe your tears away.  Actually, unsubscribes are a reason to celebrate.

Everyone is not your customer.

Every time you send out an email blast and someone unsubscribes they are saying “this isn’t for me.”  And that’s a good thing.  After all, your goal is to get a tight list of raving fans who love, trust, and want to buy from you.

Plus, isn’t it good to get rid of the tire kickers?

Let’s face it, many people just sign up to get the freebie you offer.  If they are just interested in seeing what they can get for free, they are not your ideal customer.

Sometimes, after people get an email or two from you, they find out they are just not in alignment with you.  They don’t agree with your point of view.  Or maybe your articles aren’t the type of information that they need.

It’s better to have a tight list of loyal subscribers than a fat list of unresponsive ones.

It's better to have a tight list of loyal subscribers than a fat list of unresponsive onesClick To Tweet

Finally, another reason it’s good to trim the fat on your email list is that extra subscribers can cost you money.  Many list providers charge you based on the number of subscribers you have. So if someone isn’t that into you, it’s better they leave your list.

Unsubscribes can also give you valuable information about your marketing tactics.  Here are some red flags to look for if you get a sudden surge of ‘unsubscribes’ all at once.

6 Messages Your Unsubscribers Are Telling You:

  1. You are emailing too often

    Most subscribers are expecting 1-2 emails from you a week.  If you suddenly send 4 emails in one week, people find it offensive.  Some many even mark you as spam.  Others will just say “goodbye” and unsubscribe.

  2. You are emailing too infrequently

    Who are you? How did I get on this list? If you send emails sporadically or very infrequently, people forget who you are.  Finding the right balance of emails to send will help.

  3. They didn’t remember signing up

    It’s important when you are offering a freebie that people know that they will also be added to your weekly newsletter.  You don’t want them wondering “why am I getting this”.  Adding an “opt in” confirmation can ensure that people wanted to be added to your list and will remember doing so.

  4. You spammed them

    Use proper etiquette when emailing your list.  Send a nice balance of free valuable information with promotional materials.  If people feel like all you do is send offers or if your sales style is too hard core – they may unsubscribe.

  5. Your email newsletters are not relevant

    It’s really important to understand the wants and needs of your audience.  Then add wording to your ‘sign up’ that explains what you typically mail them: coupons, articles, interviews, advice etc.

  6. Let’s say you send out a newsletter for work-at-home moms and then you send them an article about potty training. That’s not relevant.  They signed up for your newsletter to get tips on working from home, growing their business or boosting their income, not how to raise their children.

    All too often I have seen a business owner sign up for someone’s affiliate program and then promote it on their list for something that is not relevant.  Don’t send articles or offers that are off topic or you can expect unsubscribes.

  7. Your newsletters don’t display properly

    Today most of your audience is using smart phones and tablets to check their email.  If your email newsletter doesn’t display properly on their phone, they may unsubscribe.

Sending your newsletter in both pain text and HTML can help to combat this.  Also send a test broadcast and check it on your phone to see how it displays.  That way, adjustments can be made before it goes out to your entire list.

So as Taylor Swift says … “And the haters gonna hate, hate, hate, hate, hate. Shake it off, I shake it off.”

So what’s an email marketer to do? Be yourself.  Send valuable information.  Set expectations of what you will email and how often to send it.  Stay on topic.  Love your list and make them feel special.

Speaking of newsletters, have you signed up for ours yet?  You’ll get a free website guide if you do! Click here to subscribe to our weekly sendout that provides valuable tips on how to create a profitable business for entrepreneurs and small businesses: www.ultimatewebsiteguide.ca

Happy email marketing!

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Determine Which Ideal LinkedIn Groups To Join For Your Business

How to Determine Which Ideal LinkedIn Groups To Join For Your Business

LinkedIn is a well-known B2B social media channel. One major benefit, that business owners may not be aware of or take full advantage in, is the LinkedIn Groups.

LinkedIn allows you to join up to 50 groups, giving you prime opportunity to connect with people who want to do business. You get yourself in front of your ideal target audience and increase your chances of generating solid leads.

7 Reasons How LinkedIn Groups Can Benefit You:

  • Get yourself in front of your ideal target market
  • Showcase your knowledge, skill, and expertise
  • Connect individually with group members that you wouldn’t be able to otherwise
  • Send private InMails to group members even if you don’t yet have a connection with them
  • Discover others in your industry- share ideas, concerns, and answers among those that can relate
  • Find great content – many group members share informative articles, which you can share in other networks or groups
  • Connect with local businesses – even if they aren’t in your target market, they might end up being a great referral source for you

And of course you can also create your own group but that’s a different topic for another day.

So you’ve decided to get more engaged and active in the groups. Now how do you determine the people and group to connect with?

From a business perspective, there are five types of people you want to connect with on LinkedIn and this will determine which group to join.

5 Types of People to Connect with On LinkedIn

  1. Your ideal client
  2. A thought leader and/or someone you have a common interest with
  3. Others in your industry
  4. Possible JV partners
  5. A referral source

The purpose of groups is to let you connect, get to know others, and build the “know, like, and trust” among your peers. These efforts can lead you to more meaningful connections with the perks of additional sales. Real Estate is a very competitive market so you need use every tool available to get an edge on the competition. Lorin McLachlan has made sure that she has used every avenue possible to network and social media really can put you over the top.

Moving forward, let’s talk about your ideal client.

Members of my Social Blast membership program will groan when they read this, but there’s no point in going any further until you have a solid understanding of WHO your ideal target market is.

Understanding who encompasses your ideal target audience is the foundation for finding which group to be in. You want to find the groups where these types of people are members.

For instance, if many people in your ideal target market are real estate agents, you’ll want to join groups that have real estate agents for members.

Start by using the LinkedIn’s search capabilities. In this example, I used LinkedIn’s Group Search to find English speaking groups related to Real Estate in Canada:

LinkedIn Search

 

Do the same by typing in your industry or topic-related keywords. lf the group is available, research and see if they are a good fit for you.

Similarly, you can do a search for your geographical region, especially if your business is bound by geographical areas, such as the city you live in.

You can join up to 50 groups so don’t feel shy about joining as many as possible. This will give you opportunity to be able to connect with members of those groups as mentioned previous.

From your search results, request to join the ones you feel would be a good fit and have a healthy number of members.

Once your application has been approved, you want to find a small handful of groups to get involved in and work towards being active on a consistent basis.

You may need to do some lurking to see if they are worthy of your efforts.

Three questions to ask, to determine if a group is a good fit:

  1. How active is the group participation? Who is doing the posting- is it just one or two people or is it a wide variety of members?
  2. How meaningful are the posts? Do people share valuable content or is it nothing but just promotion?
  3. How much conversation is happening? You want to find groups where people are actually commenting on the posts and creating discussions.

 
If the answer is yes, that member participation is active, people are sharing meaningful content, and engaged in discussion, then these are the ideal LinkedIn groups to join.

They will provide the best opportunity for you to get yourself known by sharing your valuable content, liking, and commenting on others’ posts.

LinkedIn groups is similar to an “in-person” networking group; over time, everyone will know one another (if the group is small enough). The more you try to help others, share your expertise, and have the intention of getting to know and helping members, the more you will gain new leads, referrals and business opportunities.

Are you active in LinkedIn groups? Share some of the benefits that you have experienced by being a part of those communities in the comments section below.

To your success,

P.S. New to LinkedIn or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Honest Truth About Your Business

The Honest Truth About Your Business - 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

Are you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening?

Years ago I was a Mary Kay beauty consultant. I loved doing what I did and was very passionate about it. I built up a customer base of over 200 women, worked hard at making phone calls, doing classes and facials, and attended all team meetings.

One could perceive my efforts as being serious about my business, but was I really?

I look back now and realize that even though I worked hard and seemed to be busy, there was one cheap commercial truck insurance missing from the equation that prevented me from having my own business – and that was the need to actually earn a living at what I did!

At the time I was married with two young kids. My husband made a decent income and we never lacked funds to pay the bills and go on a yearly family vacation. So anything I did was, for all intents and purposes, a hobby.

Our family was not counting on me to make enough money to pay the mortgage or purchase food for the week. My income was simply a little extra cash to buy a new piece of furniture or to help pay for the Christmas presents in December.

I really didn’t need to be working, so wasn’t serious enough to treat it like a real business and actually make a large income from my efforts.

Now don’t get me wrong. I worked hard at what I did but I never thought of my efforts as a true business. If you had asked me at the time, I would have probably gotten defensive and emphatically insist I was running a business!

But…

I took a lot of time off when I felt like it…,
I worked around the kid’s school schedule and family meals…,
if I didn’t feel like making calls for a few weeks, I didn’t make them…,
when the sun came out, the kids and I headed to the park and work was the last thing on my mind…,
I would fit in a few hours here and there to work on my business… when time allowed around my other commitments….

What about you? Do you let family, friends and other factors take you away from working on your business? Or are you 100% committed and invested in your business success?

Here are some questions you can ask yourself to help – you might be surprised with some of the answers if you’re being honest with yourself!

  1. Are you clear on your business’s focus – have you defined the product or service you provide and have stuck to it or are you continually trying out other things?
  2. Have you registered your business name with your local government?
  3. Do you have a business licence with your local community?
  4. Do you have a dedicated business phone line? A toll free number?
  5. Do you have business insurance?
  6. Do you have legal contracts in place dealing with the various aspects of your business?
  7. Do you have a clearly defined mission statement?
  8. Do you have a business plan? One that gives you a solid blueprint on how to achieve your business goals and how much it’s going to cost?
  9. Do you know who your competitors are and what they are doing?
  10. Is your business scalable in a way that it doesn’t depend on you being hands-on 100% of the time?
  11. Do you have a marketing plan that provides you with specific steps on how you are going to attract your perfect client and how much it’s going to cost?
  12. Do you have a set budget for advertising and marketing to build your client base?
  13. Do you really know who your target market is?
  14. Do you have a professionally designed logo to establish your brand identity and appeal to your ideal target market?
  15. Do you have professionally designed business cards, letterhead, promotional materials and other items to market your business?
  16. Do you have a professionally designed and developed website that represents your business brand effectively, 24 hours a day – 7 days a week?
  17. Do you continually update and employ SEO tactics to your website to ensure optimal results?
  18. Are you outsourcing certain tasks to help you with the things that are not your core competency such as bookkeepers, web developers, marketers, virtual assistants and graphic designers?
  19. Do you have a separate office space where you can shut the door at the end of the day and leave it closed until business hours start again?
  20. Do you have set business hours where no emails and no phone calls occur after hours?
  21. Is your office space organized and systemized so that anyone could come in and take over where you left off?
  22. Do you keep proper books and track all of your business receipts? Or is everything stuffed in a shoe box or file folder until tax time?
  23. Are you aware of all the tax write-offs that you’re entitled to and use them to the fullest?
  24. Do you have a dedicated business bank account?
  25. Does ALL of your business income go into this business account and you pay yourself on a regular basis?
  26. Do you work all year round with vacation breaks or do you take whole summers off and tell yourself you’ll get busy working again in the Fall?
  27. Do you diligently work at your to-do list of items that will help achieve your goals or are you telling yourself you’ll kick things into gear after…. (fill in the blank)?
  28. Are you truly happy and passionate about doing what you do?
  29. Is your business fulfilling your life’s purpose or are you just going through the motions of trying to make some money?

The questions above do not cover everything when considering what is involved in running a business, by no means, but I hope they got you thinking enough to help you determine whether you are running your business like a hobby or are you seriously running your business to earn a healthy living.

I encourage you to take an honest look at what you are doing and decide today on what your future holds for you – nothing will happen until you make that decision!

Did this article strike a chord with you? Are there areas in your business that you could be improving to get you beyond the hobby mentality?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".