eBusiness Blog

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post Your Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Honest Truth About Your Business

The Honest Truth About Your Business - 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

Are you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening?

Years ago I was a Mary Kay beauty consultant. I loved doing what I did and was very passionate about it. I built up a customer base of over 200 women, worked hard at making phone calls, doing classes and facials, and attended all team meetings.

One could perceive my efforts as being serious about my business, but was I really?

I look back now and realize that even though I worked hard and seemed to be busy, there was one critical element missing from the equation that prevented me from truly being serious – and that was the need to actually earn a living at what I did!

At the time I was married with two young kids. My husband made a decent income and we never lacked funds to pay the bills and go on a yearly family vacation. So anything I did was, for all intents and purposes, a hobby.

Our family was not counting on me to make enough money to pay the mortgage or purchase food for the week. My income was simply a little extra cash to buy a new piece of furniture or to help pay for the Christmas presents in December.

I really didn’t need to be working, so wasn’t serious enough to treat it like a real business and actually make a large income from my efforts.

Now don’t get me wrong. I worked hard at what I did but I never thought of my efforts as a true business. If you had asked me at the time, I would have probably gotten defensive and emphatically insist I was running a business!

But…

I took a lot of time off when I felt like it…,
I worked around the kid’s school schedule and family meals…,
if I didn’t feel like making calls for a few weeks, I didn’t make them…,
when the sun came out, the kids and I headed to the park and work was the last thing on my mind…,
I would fit in a few hours here and there to work on my business… when time allowed around my other commitments….

What about you? Do you let family, friends and other factors take you away from working on your business? Or are you 100% committed and invested in your business success?

Here are some questions you can ask yourself to help – you might be surprised with some of the answers if you’re being honest with yourself!

  1. Are you clear on your business’s focus – have you defined the product or service you provide and have stuck to it or are you continually trying out other things?
  2. Have you registered your business name with your local government?
  3. Do you have a business licence with your local community?
  4. Do you have a dedicated business phone line? A toll free number?
  5. Do you have business insurance?
  6. Do you have legal contracts in place dealing with the various aspects of your business?
  7. Do you have a clearly defined mission statement?
  8. Do you have a business plan? One that gives you a solid blueprint on how to achieve your business goals and how much it’s going to cost?
  9. Do you know who your competitors are and what they are doing?
  10. Is your business scalable in a way that it doesn’t depend on you being hands-on 100% of the time?
  11. Do you have a marketing plan that provides you with specific steps on how you are going to attract your perfect client and how much it’s going to cost?
  12. Do you have a set budget for advertising and marketing to build your client base?
  13. Do you really know who your target market is?
  14. Do you have a professionally designed logo to establish your brand identity and appeal to your ideal target market?
  15. Do you have professionally designed business cards, letterhead, promotional materials and other items to market your business?
  16. Do you have a professionally designed and developed website that represents your business brand effectively, 24 hours a day – 7 days a week?
  17. Do you continually update and employ SEO tactics to your website to ensure optimal results?
  18. Are you outsourcing certain tasks to help you with the things that are not your core competency such as bookkeepers, web developers, marketers, virtual assistants and graphic designers?
  19. Do you have a separate office space where you can shut the door at the end of the day and leave it closed until business hours start again?
  20. Do you have set business hours where no emails and no phone calls occur after hours?
  21. Is your office space organized and systemized so that anyone could come in and take over where you left off?
  22. Do you keep proper books and track all of your business receipts? Or is everything stuffed in a shoe box or file folder until tax time?
  23. Are you aware of all the tax write-offs that you’re entitled to and use them to the fullest?
  24. Do you have a dedicated business bank account?
  25. Does ALL of your business income go into this business account and you pay yourself on a regular basis?
  26. Do you work all year round with vacation breaks or do you take whole summers off and tell yourself you’ll get busy working again in the Fall?
  27. Do you diligently work at your to-do list of items that will help achieve your goals or are you telling yourself you’ll kick things into gear after…. (fill in the blank)?
  28. Are you truly happy and passionate about doing what you do?
  29. Is your business fulfilling your life’s purpose or are you just going through the motions of trying to make some money?

The questions above do not cover everything when considering what is involved in running a business, by no means, but I hope they got you thinking enough to help you determine whether you are running your business like a hobby or are you seriously running your business to earn a healthy living.

I encourage you to take an honest look at what you are doing and decide today on what your future holds for you – nothing will happen until you make that decision!

Did this article strike a chord with you? Are there areas in your business that you could be improving to get you beyond the hobby mentality?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: The Importance of Planning Your Social Media Goals

Today’s eTip is about having social media goals ….

Before you get busy posting on your social media accounts, there’s something important you should do first.

Listen to today’s 1 minute tip to find out what that is and what to watch out for.

New to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts.

CLICK HERE: www.socialblastcoaching.com

I’d love to hear your thoughts on this – have you determined your social media goals yet and have everything planned out? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Having a Social Media Plan in Place

Today’s eTip is about social media and having a plan in place.

To make the most out of Social Media and avoid you wasting your time, energy and money on it, it’s important to have a solid plan in place that integrates with your overall marketing strategy for your business.

Listen to today’s 1 minute tip on having a social media plan.

Are you new to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts.

CLICK HERE: www.socialblastcoaching.com

I’d love to hear your thoughts – have you developed a social media plan yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools

Welcome to Facebook

Is Facebook marketing dead?  Not yet.

While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there’s still value to be found on Facebook for brands.

While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan’s news feeds.

Why Facebook made the algorithm change

It seems Facebook hosted a survey a while back and asked users what they could do to improve.  Many users complained about getting too much promotional content in their news feeds. (If you participated in this survey, leave a comment below to share what your take was!)

In response, Facebook implemented an algorithm change effective January 2015.  The goal with this update was to show viewers more of what they want to see and less of what they didn’t want.

What this means to you: The 3 things that are less likely to appear in news feeds now

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

What Should Businesses Do Now To Get The Best News Feed Exposure on Facebook?

Here are 7 changes you can make now to boost your exposure due to Facebook’s algorithm changes:

  1. Post videos directly into Facebook. Facebook is favouring videos using their new Facebook video player over ones hosted at YouTube or Instagram.
  2. Lead Facebook readers to subscribe to your newsletter. Since now you can’t promote your products and services as much directly on Facebook, moving fans over to your newsletter will allow you to still share offers to them.
  3. Post tried and true content. Test posts over at other social platforms to see which types of content get the best response. You want to share only the “best of the best” if you have a shot at getting it in the news feed.
  4. Review Facebook Insights. Pay close attention to which types of content gets the best response. Use that as a guide for future posts.  Remember that Facebook is favouring content from businesses who post popular types of content that users like to see.
  5. Use Facebook Ads to ensure that promotional posts get seen. Since organic distribution in the Facebook news feed is decreasing, you should boost Facebook advertising for your business in order to maintain the same levels of engagement.

    However be warned that Facebook penalizes you if you reuse the same ad.  So don’t just repost an old ad.  Instead tweak your ad before posting it.

  6. Keep your eye out on trending topics and stories of the day in the media and other social media topics.  This type of content will rank with high relevancy for Facebook viewers as well.  People can’t resist sharing their thoughts on big news stories.
  7. Engage with your own content and encourage your team to do the same. Leave a comment for your own posts, respond to other’s replies, and like their responses.  Encourage employees, team members, and other close colleagues to do the same.  You may want to form a pact with high profile friends and agree to like/share each other’s content.

Bottom Line: Give fans the best Facebook experience possible.

Facebook users have voted and now the news feed is rewarding them with more of what they want, less of what they don’t.

Smart businesses that listen to their audience and post relevant content will get the highest visibility in the Facebook news feed.

To your success,

P.S. If you want to learn more about Facebook and other Social Media platforms, consider joining our live monthly Social Blast group coaching program where I cover these topics and other eMarketing strategies to help build your business. Learn more here: www.socialblastcoaching.com/

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Lions, Hippos and Hyenas Taught me about my Business

Lioness

Hyenas, yuck.

Who would want to be a sneaky, scavenging, underhanded hyena?

I used to hate hyenas. You’ve seen them steal hard-earned food from lions in nature documentaries. You’ve seen them conspire with Scar and decimate the Pride Lands in “The Lion King.” And that cackling “laugh.”

Hyena in the mudThey’re just so creepy.

You know what? That underhanded creepiness that we hate about hyenas is really a reflection of what we fear in ourselves.

Hear me out for a minute.

What you love about lions—their grace, their nobility, their beauty—is what you aspire to in yourself.

What you love about hippos—their earthiness, their easygoing nature, their adorable awkwardness—is what you accept in yourself.

But everything about hyenas—how they skulk around, how they take what they haven’t earned, how they look so freaky—is what you’re trying so hard *not* to be.

You want the power and the grace of lions and the easygoing nature of hippos, while you fear the underhandedness of hyenas.

Of course, I’m speaking metaphorically here. Unless you’re animal-centric like I am, you’re probably not consciously thinking, “I’ve got to be more like a lion and less like a hyena.”

The thing is, as powerful as these metaphors are, they’re also a great source of misunderstanding—about the animals AND about yourself.

Lions and hippos and hyenas aren’t everything you think they are. They’re much less and much more.

Just like YOU.

Everything you think about yourself, the image you hold of yourself, the identity you carefully fabricate—you are none of it and all of it.

You *are* the grace and the beauty of lions.

You *are* the earthiness and the adorable awkwardness of hippos.

And, yes, you possess the potential for the skulking, sneaking, stealing underhandedness of hyenas.

It’s all part and parcel of your true power. It never comes with all “good” and no “evil.” It’s none and both and everything wrapped into one big beautiful mess of a human life.

You’ve probably heard that male lions will conquer a new pride by defeating the ruling males, killing the cubs and then mating with the females to establish their own breeding line.

Yes, the noble lion pillages, rapes and plunders.

hippo entering the waterIt’s not just lions. Male hippos do the same thing. Can you imagine?!?

Yes, those lovable and adorably awkward hippos will conquer a new pod by defeating the males, killing the babies and raping the females.

A little more bad news about lions: Did you know that they don’t just hunt, they also scavenge and steal from other predators—just like hyenas? It’s true. How’s that for nobility?

Now that I’ve ruined lions and hippos for you, let’s elevate hyenas a bit.

Sneaky, underhanded hyenas live in matriarchal groups, led by an alpha female. They do not conquer other groups and kill their babies. Yes, they will scavenge and steal, but they are also powerful, strategic hunters—often even better hunters than lions.

Hyenas are actually pretty awesome. Living in matriarchies like they do makes them a lot like elephants.

You love elephants, right? It’s time to start loving the smart and strategic hyena, too.

Now that we’ve cleared up some of the misunderstanding about these animals, let’s clear up some of the misunderstanding about yourself.

I said that what you hate about hyenas is what you fear in yourself.

You want all the beauty, grace and power of the lion but none of the scavenging and stealing that you associate with hyenas.

Cutting yourself off from part of your power cuts you off from all of your power.

It’s like having an 8-cylinder engine in your car but using only 2 cylinders. You may as well not have those other 6 at all.

I understand the fear that comes with powerthe fear that your smarts will turn into trickery, that your strategy will become manipulation, that your ambition will lead to unearned riches. Instead of learning how to manage these very real possibilities, you block your power, extinguish your passion and cut yourself off from who you really are. I know because I’ve done it and still notice myself doing it sometimes.

That’s why it’s so important to pay attention to our fear.

Fear is never a “one and done” or even a “5 steps to banish fear forever” type of thing. It is an ongoing process. Even as I teach other people how to manage, learn from and release fear, I continue to work on it in myself.

When I was on safari in Kenya and Tanzania last month, I found myself constantly wondering, “Where am I cutting off my full Lion power? Where do I need to bring in more Hippo power? How has being afraid of my Hyena side kept me stuck?”

I discovered that I wasn’t using the power of my pride—both literally and figuratively.

I haven’t been taking advantage of having a strong network of connections. I’ve been trying to do everything alone, while lions know that there is more power in the group.

I also realized that I haven’t tooted my own horn when I should. I had fallen into the trap that so many women do of being dismissive of my accomplishments.

Self-deprecation doesn’t get you noticed. And when you’re an entrepreneur, you must get noticed.

They Hyena side I’ve been afraid of also has to do with strategy and connections. I usually feel as if the only way to ensure that I’ve “earned” something is to do it all myself.

I’ve been hesitant to reach out to potential JV or promotional partners out of fear that they would think I was trying to get something for nothing. Of course, this fear has completely ignored the value I’d be bringing to them.

Be a lion. Be a hippo. Be a hyena. You don’t have to pick just one. Be all; fear none.

How about you? Where are YOU cutting off your full power, running on only two cylinders, being stuck in fear in your business?

Share with us in the comments section below:

keckert060LRsm

About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.